Coke Zero gets new name and new taste in £10m 'classic Coke' relaunch + Dyson, Google & Apple

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Marketing Daily , 19th April 2016

Coke Zero gets new name and new taste in £10m 'classic Coke' relaunch Marketers must be curious and recognise their egos, say Post Office and Virgin Media CMOs Dyson, Google, Apple top list of 'super entrepreneurial' firms - no sign of FMCG 'Women don't need to defeminise, they need to be themselves,' easyJet CEO McCall says Trust in AI: why humans and machines are better together Transport for London steps up data partner engagement drive Channel 4 launches £1m disability ad competition BBC iPlayer opens up to first partners in Shakespeare celebration Pret launches campaign to drive veggie sales on the back of avocado frenzy Taylor Swift granny dances for latest Apple Music spot Waitrose enters China and predicts it will become top international market by 2021 YouTube offers livestreaming for 360-degree video...and more Rubbish at recruiting? Live discussion on how to engage and retain top creative talent - Tuesday 19 April @ 1.30pm Presented by BRAND REPUBLIC and WORKFRONT JOBS BOARD Brand Manager , Stopgap£30000 - £35000 per annum , Surrey Account Manager , Stopgap£30000 per annum , City of London Business Development Manager , Stopgap£40000 per annum , London Brand Manager , Stopgap£35000 per annum , Bedfordshire Account Manager , Stopgap£28000 - £30000 per annum , London

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