Yahoo reports $99m loss as suitors queue; MailOnline and Metro's nine rules for advertisers to reach millennials; YouTube claims it delivers 'better returns than TV' in fresh attack on broadcasters

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Yahoo reports $99m loss as suitors queue...and more 20 April 16, Shona Ghosh Welcome to Marketing's early morning roundup, a daily shot of news and a recap of the best longer reads and videos.   MailOnline and Metro's nine rules for advertisers to reach millennials 20 April 16, Gideon Spanier More than three-quarters of 18 to 34 year olds like advertising and more than 80 per cent of those who use ad-blockers fear they "could be missing something", according to research by MailOnline and Metro... read more   One in four people forecast to use ad-blockers by 2017 20 April 16, Omar Oakes More than a quarter of UK internet users will be using ad-blocking software by the end of 2017, according to a new report by eMarketer.   YouTube claims it delivers 'better returns than TV' in fresh attack on broadcasters 20 April 16, Gideon Spanier YouTube has claimed new research shows 77 per cent of campaigns on its video site have "a higher return on investment than TV", but broadcasters insisted it was "no surprise" because brands spend "relatively... read more   Microsoft's CMO on the art and science of immersive storytelling 20 April 16, Paul Davies Technology and creativity are inextricably linked. Microsoft's chief marketing officer for the UK shares advice on combining the two.   Watch: Sky increases investment in digital 20 April 16, Gideon Spanier & Helen Hoddinott Sky is investing more in online and social media, but still believes strongly in traditional media such as TV and outdoor, according to its director of media, Andrew Mortimer.   DigitasLBi's Lianne Dixon promoted to international client service director 20 April 16, Gurjit Degun Lianne Dixon, the global client partner at DigitasLBi, has been promoted to international client service director.   Possible picks up Specsavers digital service design 20 April 16, Gurjit Degun Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design.   Shazam makes mobile advertising play with Shazam for Brands 20 April 16, Gurjit Degun Shazam, the music app, has created tools to help brands advertise on its platform.   Ad Pulse: How Apple's Cookie Monster ad became an online hit 20 April 16, Unruly Unruly has analysed the most shared ad of March, Apple's "timer" video starring the Cookie Monster, to reveal wisdom for marketers.   Bots and humans: the new interactive tools that could help creatives 20 April 16, Russell Davies Are we entering a new age of interactive design, or is that a load of hype? Russell Davies looks at new tools that could help creative people do their jobs.   From chat bots to VR: pitching 'the next big thing' to the board 20 April 16, Chris Pearce Future trends can be tough to communicate in the terms usually employed in the boardroom, but there are ways to overcome this hurdle, writes Chris Pearce, CEO of TMW Unlimited.   Airbnb targets families for the first time with 'Live There' campaign 19 April 16, Shona Ghosh Airbnb has gone after traditional travel company territory for the first time with 'Live There', a global campaign targeted at families as well as its usual millennial demographic.     20 April 16 The Daily Poke: New retail architecture The Science Project is laying new foundations for store architecture. This new breed of design company brings together designers, architects and technologists, to challenge how we think of retail concepts... read more   20 April 16 How the IP system is supporting creativity in business The UK has a strong reputation for its creativity in many sectors, including graphic design, fashion and homeware. It is vitally important that the legal systems in place support and encourage this... read more   20 April 16 Keeping up with the rapidly changing digital landscape Customer Experience monitoring is nothing new, but the ways and depth by which we can scrutinise it are evolving faster than ever before. A few years ago the focus was on the digital revolution in... read more   19 April 16 Instagram: Developing UX or cashing in? It's no surprise to anyone that the power of social media is only increasing. Instagram users alone post in excess of 80 million photos per day and brands and businesses are becoming ever more creative... read more                   Senior Technical Account Manager (ad ops/AM)   Salary approx £40k + 20% comms MediaMigo Recruitment Limited., London (Central), London (Greater)   Digital Content Manager   £32,600 to £37,768 Lancaster University, Lancaster, Lancashire   Customer Marketing Executive   c.£25k Bravissimo, Leamington Spa, Warwickshire   Account Director - Integrated / Retail - Iconic Global Brand - to £50k plus bonus opps   up to £50k depending on experience, plus top benefits and bonus opportunity! Fill Recruitment, London (Greater)   Business Director   £85000 - £90000 per annum The Great & The Good, London   Assistant Brand Manager   £Highly Competitive basic + benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   Brand Manager   £Highly Competitive basic + bonus, car/car allowance & benefits Noble Foods (The Happy Egg Company) c/o SmithCarey Ltd, West London Based   Digital Business Analyst   Digital Business Analyst L'Oreal UK, Hammersmith and Fulham, London (Greater)   Marketing executive: Data and Insight   Up to £22,000 pa (subject to experience) plus excellent benefits Redactive Media Group, London (Central), London (Greater)   Media Analyst   Competitive + benefits PRISM Ltd, London (Greater)               See all jobs

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