Digital PM - Dr Pepper, Conservatives, Google, Tony Blair, Sony Ericsson

NEWS Dr Pepper moves into social media in new 'What's the worst' burst by Joe Thomas, marketingmagazine.co.uk, 31-Mar-10, 14:40 LONDON - Coca-Cola is taking its Dr Pepper brand into social media, using its "What's the worst that could happen?" tagline to challenge people to risk embarrassing themselves to win money and ringtones. Conservatives target people by salary on Match.com by Daniel Farey-Jones, Brand Republic, 31-Mar-10, 16:18 LONDON - The Tories are using Match.com to get digital ads, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge affects. Google is back in China but blames 'great firewall' for loss of service by Sara Kimberley, Brand Republic, 31-Mar-10, 14:00 LONDON - Google has blamed the "great firewall of China" for its abrupt loss of service in mainland China yesterday, but confirmed all its services are back up and running again today. Blue State Digital creates TonyBlair4Labour site by Gordon MacMillan, Brand Republic, 31-Mar-10, 16:00 LONDON - Blue State Digital, the agency that worked on Barack Obama's presidential campaign, has created an election website for Tony Blair as part of his effort to help Labour win a fourth term in office. Sony Ericsson women's tennis tour launches social media site by Sara Kimberley, Brand Republic, 31-Mar-10, 15:45 LONDON - The Sony Ericsson WTA Tour is launching its first social media site, which aggregates Facebook and Twitter content from popular tennis stars such as Maria Sharapova and Venus Williams. ALSO IN THE NEWS O2 reviews £100m media across Europe by Anne Cassidy, campaignlive.co.uk, 31-Mar-10, 14:22 Online display ads fall for the first time in nine years by Sara Kimberley, marketingmagazine.co.uk, 31-Mar-10, 10:42 BMW picks Engine for consolidated UK creative accounts by Staff, campaignlive.co.uk, 31-Mar-10, 11:10 Hung parliament is predicted online as well as off by Gordon MacMillan, Brand Republic, 30-Mar-10, 16:20 LATEST BLOG ENTRIES Social media shapes first digital election, NOT By Ivan Clark / Brand Republic Following on from last week?s blog, the Conservative party versus Joanna Lumley; it is interesting to see the Tories have again turned to M&C... #Askthechancellors points to a much more social future By Gordon Macmillan / Brand Republic Last night' s debate #Askthechancellors had few surprises but it did prove to be a big hit both in terms of the 2m who tuned in at the peak and... A load of WOM-bull By David Brennan / Brand Republic As Uncle Bulgaria could have told you, it?s a lifetime?s work clearing up the rubbish that litters the marketing landscape.  One of the current... Collaborative purchasing ? the answer to our prayers? By Jeremy Walters, MD, Dialogue Solutions / Brand Republic Every cloud has a silver lining and when the storms gather over the economy, the glint of hope can be found in the rise in innovation.  The... Charities - Be Sociable and SIZE won't matter By Rajnish Razdan / Brand Republic Let me start with a few questions…   Did you make poverty history? Did you buy the Haiti single?   Have you enjoyed... Reaching undecided voters online By Craig Elder / Brand Republic There can be little doubt that the role of the internet in the 2010 election will be significantly different to what we saw in 2005. The 3 parties... eModeration's Social Round-up #37 By Tia Fisher / Brand Republic   Welcome to eModeration's round-up of all that is intriguing, alarming or odd in the world of social media, compiled by Kate Williams.... Chemistry boosts profits by 180% By BOB WILLOTT / Brand Republic Chemistry Communications Group, the marketing consultancy whose shares are traded on the secondary stock market Ofex, has bucked the economic trend... MORE BLOGS MORE WHITEPAPERS   Creative Director Recruiter: Enable Interactive Salary: £50,000 - £59,000 Location: South West England Search Manager Recruiter: The Blueprint Salary: Up to £45K + benefits Location: Central London Senior Traffic Executive Recruiter: Future Publishing Salary: £competitive Location: Central London eCRM Manager Recruiter: Daniel Marks Recruitment Salary: £40-50k + Excellent Benefits Location: West London Digital Account Manager – Top Ten Media Agency Recruiter: Prosper Digital Salary: £30-£32k plus bonus + benefits Location: Central London Digital Account Manager Recruiter: Source Salary: GBP30000-GBP35000 Location: East London User Experience Architect Recruiter: PRJS Salary: £50K Location: Central London User Experience Content Strategist Recruiter: PRJS Salary: £90K Location: South West England Senior Web Developer Recruiter: Brand Digital & Creative Salary: GBP34000-GBP36000 Location: East of England Digital Account Director Recruiter: Evolving Media Salary: £40K - £45K Location: South East England   Click here to view in your web browser To guarantee delivery, add us to your address book (How?)   Revolution Jobs: Account Handling | Advertising | Business Development | SEO | Sales | Manage my bulletins | Unsubscribe from this bulletin

Media PM - O2 media review, Google, Twitter, Engine Group, My Media Week

Having trouble viewing this? View in web browser View text-only version     Latest News O2 reviews £100m media across Europe Anne Cassidy, 31 March 2010 LONDON - Telefonica, the Spanish telecoms giant, is reviewing its estimated £100m...    Google is back in China but blames 'great firewall' for loss of service Sara Kimberley, 31 March 2010 LONDON - Google has blamed the "great firewall of China" for its...    BMW picks Engine for consolidated UK creative accounts Staff, 31 March 2010 LONDON - BMW has retained WCRS to its £16 million advertising account...    Twitter in homepage makeover Sara Kimberley, 31 March 2010 LONDON - Twitter has revamped its homepage, putting the focus on sharing...    2010: Media pitches and a year of broken promises? Martin Sambrook, 31 March 2010 LONDON - Martin Sambrook, the managing partner, Billetts International media analytics, reveals...    My Media Week: Charlie Edge, Mediaedge:cia Harriet Dennys, 31 March 2010 A week in the media life of Charlie Edge, communications manager at...    Channel 4 renews wine brands sponsorship Sara Kimberley, 31 March 2010 LONDON - Channel 4 has secured a second year-long sponsorship deal with...    BBC One wins primetime war with Richard Hammond's Invisible Worlds Maisie McCabe, 31 March 2010 LONDON - BBC One won the ratings war during the crucial 9pm...      Also in the News BSkyB must slash price of Sky Sports 1 and 2 by almost a quarter Maisie McCabe, 31 March 2010 Paper Round (31 March) - a look at the day's newspapers Sarah Johnson, 31 March 2010 Online display ads fall for the first time in nine years Sara Kimberley and Arif Durrani, 31 March 2010 ASA silences digital radio ad Joe Thomas, 31 March 2010 Local press body targets national advertisers with new campaign Ian Darby, 31 March 2010 Hung parliament is predicted online as well as off Gordon MacMillan, 30 March 2010   Out and About 26 March - election special Political posters reworked in the best spoof election posters Read more   Media Bitch's Diary Clear Channel's Rob Atkinson has an encounter with royalty Read more     Blogs & Forums Latest Blog Entries Backs to the Wall Mel Carson The 150 yard walk from Victoria Station to our offices is often interrupted in the morning by people handing out... Jargon and gobbledegook Ben Hughes   The media industry has some of the most creative and charismatic people you will ever meet, and... Social media shapes first digital election, NOT Ivan Clark Following on from last week’s blog, the Conservative party versus Joanna Lumley; it is interesting to see the Tories have... Listen - I'm No Suit! Mel Carson Last week I was stunned into an uncustomary silence by a tweet. It took me a moment or two to... Rob Atkinson brushes up on etiquette for Prince’s Trust awards Media Bitch's Diary   All eyes were on Vernon Kaye and Tess Daly a t the Prince’s Trust Celebrate Success Awards, as the... Outdoor sector’s charity efforts will run and run… Media Bitch's Diary   Clear Channel's group head James Elson has put the rest of media-land to shame by flying to Washington and... Media’s new hangout puts paid to illicit courtships Media Bitch's Diary   The House of St Barnabas is fast becoming media-land’s favourite new haunt - which means it is no longer... Nick Theakston sees double at GroupM Media Bitch's Diary   As if keeping tabs on agency talent wasn’t difficult enough, WPP has doubled its troubles by bringing in Kevin Chase... Calling in the admen won’t fix Tories’ woes Media Bitch's Diary   Peter Mandelson has waded into the debate surrounding the Tories’ appointment of M&C Saatchi to boost the Party’s ad... Thinking Laterally at SES New York Mel Carson I’m spending a few days at Search Engine Strategies here in New York. It’s my 4th year, and although this... Carolyn McCall's legacy Jeremy Lee After 24 years at the same company, the feet of Guardian Media Group's chief executive Carolyn McCall should have been... Rabbits, video conferencing and international travel Ben Hughes   So Darling didn’t pull the proverbial rabbit from the proverbial hat, but as I watched the much-hyped... The Conservative party versus Joanna Lumley Ivan Clark Here are two different approaches to using posters to create noise and generate PR. In the red corner Joanna... Spark up a conversation Planet Blog   Jenny Davidson, campaign manager at Rocket, who attended Channel 4’s 2009 Plannertarium, describes how TV planners can use social... The trials of buying a motor on the internot jonathan durden   Hello, or should I perhaps more appropriately stutter “Hola.”   I am now living in Spain until 2011 to... The Plannertarium meets Hollyoaks for Load & Go Planet Blog Neil Walker, branded content director at ZenithOptimedia's Newcast division, who attended Channel 4's 2009 Plannertarium, describes how creating a ‘soap...   Media Sales Executive, ProgrammeMaster £18k, Central London Senior Digital Sales Executive - Leading Consumer website, SW6 Associates £25k - £29k p.a + commission, Central London Broadcast Media Manager - Planning and Buying, PFJ GBP28000-GBP35000, East London Business Development Manager, Lipton Fleming GBP40000-GBP45000, Central London Senior Digital Account Manager, Future Publishing £ Competitive, Central London Group Publisher - Film Portfolio, Future Publishing £ competitive, Central London Editor - T3, Future Publishing £ competitive, Central London Senior Sales Executive, Formula Won £up to 26k + uncapped comm, Central London DK Digital Publisher, Penguin UK Competitive, Central London UK Digital Licensing Sales Manager, Penguin UK Competitive, Central London     To Guarantee delivery, add us to your address book. 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