Media is broken and 'needs a total reset' | #MWC2017 | Netflix | Will.i.am

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Campaign 18:05 February 28, 2017

The five things you need to know today Most read Media is broken and 'needs a total reset' Emily Tan Advertisers and agencies both seem to agree that clients are failing to lead on key media decisions, while agencies lack neutrality and are unable to provide data-driven insight. Tech Reclaim the internet Chris Clarke Chris Clarke asked three years ago if the web was making everything shit. For many, recent months have provided a resounding answer. Now, he says, it's time to fight back. Advertising Kim Gehrig wants to show other female directors they can Brittaney Kiefer In a male-dominated industry, Kim Gehrig is on a mission to show other women what they can achieve. Marketing Chelsea Flower Show loses headline sponsor Daniel Farey-Jones The Chelsea Flower Show has been hit by the loss of several sponsors of its show gardens, in addition to its headline sponsor M&G Investments calling time on its deal. Media Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off' Matthew Chapman Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy. Also in the news Will.i.am: mobile networks must rethink their relationship with consumers Will.i.am is collaborating with mobile network Veon in the launch of an app the company hopes will revolutionise its relationship with consumers. Social media less about fun as users become 'more like brands' Social media is considered by consumers as being less about fun than business as users become savvier about managing their online profiles. Elon Musk gets into space tourism with $70m moon trip The Tesla entrepreneur Elon Musk has signed up two people to be paying passengers on a planned journey around the moon by his SpaceX company. Promoted Building brands with emotion: wake up to mood music Mark Barber, Radiocentre As new technology pushes sound centre-stage, will advertisers grasp the opportunity to break out of their visual comfort zone and benefit from music's emotional power? Promoted The art of attention in the digital age Stuart Derrick Campaign and creative-talent specialist Vitamin T assembled a panel to explore the emerging opportunities for creative communications in the age of swipe-right culture If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Business Director £85000 - £90000 per annum The Great & The Good, London Senior Reporting Account Director - Design & Communications Agency c£65k + Bonus + bens/package Ann Sharman Recruitment, london (Central), London (Greater) Director of Brand and Communications £80,000 VMA Group, London (Greater) DIRECTOR – BRAND & INNOVATION NYC Competitive Butterfly London, New York City, New York Senior Account Manager £competitive + Benefits Bray Leino, Filleigh, Devon Senior Marketing Executive or Marketing Manager £40000 - £45000 per annum + great benefits Regan & Dean Recruitment Limited, London, City of London Content Producer - Haymarket Content Labs Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Communications Executive Competitive Muller, Aldershot DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Senior Designer / Art Director £30-40K (DOE) Stellar, London (Central), London (Greater)

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Will.i.am: mobile networks must rethink their relationship with consumers | Argos appoints Gary Kibble as marketing director | Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off'

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Campaign: Brands February 28, 2017

Brand news and analysis, powered by Marketing LATEST Will.i.am: mobile networks must rethink their relationship with consumers Simon Gwynn Will.i.am is collaborating with mobile network Veon in the launch of an app the company hopes will revolutionise its relationship with consumers. Argos appoints Gary Kibble as marketing director Emily Tan Gary Kibble will join Sainsbury's Argos as marketing director from Mothercare where he is currently global brand and marketing director. Netflix boss Reed Hastings: 'We will adapt to virtual reality if it takes off' Matthew Chapman Netflix co-founder and chief executive Reed Hastings says the company is ready to adapt for virtual reality as part of its "learn and adapt" strategy. Marketers need to speak C-suite to drive tech investment Soon Chen Kang The disconnect between marketers and the top brass can block crucial martech investment, says digital transformation company Squiz. Social media less about fun as users become 'more like brands' Omar Oakes Social media is considered by consumers as being less about fun than business as users become savvier about managing their online profiles. Mess with brands at your peril, says Premier Foods marketing director Helen Warren-Piper Consumers see brands as their own personal property, so mess with them at your peril, writes Premier Foods' Helen Warren-Piper. Just Eat: voice technology will make your phone as good as a human Simon Gwynn Voice input and artificial intelligence are close to being able to offer users an experience as seamless as visiting a restaurant, Just Eat's chief product and technology officer said. Johnson & Johnson pursues empathy in an age of 'anxiety and mistrust' Matthew Chapman Johnson & Johnson president of global marketing services Debra Bass says the brand is putting empathy at the forefront of its activity at a tumultuous time for the world. Chelsea Flower Show loses headline sponsor Daniel Farey-Jones The Chelsea Flower Show has been hit by the loss of several sponsors of its show gardens, in addition to its headline sponsor M&G Investments calling time on its deal. Elon Musk gets into space tourism with $70m moon trip Daniel Farey-Jones The Tesla entrepreneur Elon Musk has signed up two people to be paying passengers on a planned journey around the moon by his SpaceX company. How to improve the retained agency model Helen Edwards The retained agency model is an archaic one, but there are ways to improve it. Reclaim the internet Chris Clarke Chris Clarke asked three years ago if the web was making everything shit. For many, recent months have provided a resounding answer. Now, he says, it's time to fight back. PwC expresses 'deep regret' and pledges investigation after Oscars envelope blunder Robert Smith Professional services firm PwC, which is in charge of the Academy Awards ballot counting process, has issued an apology for its part in an embarrassing error at last night's ceremony. Government launches minimum wage awareness ads Daniel Farey-Jones Kindred has created a press, radio, online and outdoor campaign encouraging workers to check whether they are being paid fairly. Campaign TV: Will 5G mean the death of Wi-Fi? Georgina Brazier Campaign spoke to Bank of America's Lou Paskalis about the rise of 5G and what it will mean for marketers. Promoted Building brands with emotion: as personal as it gets Emma Tranter, Cancer Research UK Cancer Research UK tells of the challenge of building an emotional connection despite the highly charged subject that sits at the heart of its work. Promoted Building brands with emotion: satisfaction over time Mark Stringer, PrettyGreen Nothing boosts brands like creating the most memorable experiences If you are enjoying this bulletin, subscribe now to get even more news, analysis and insight from Campaign, including unrestricted access to campaignlive.co.uk. Click here for subscription options from just £37 a quarter. Campaign Jobs Subscriptions Marketing Manager £32,000-£36,000 (inc bonus) Lloyd Recruitment Services, Croydon (City/Town), London (Greater) Director of Brand and Communications £80,000 VMA Group, London (Greater) Marketing & New Business Manager £50000 - £55000 per annum + benefits and OTE in the region of £60,000 The Great & The Good, London, City of London Digital Marketing Manager - Events £28-35K Lloyd Recruitment Services, Twickenham, London (Greater) Senior Marketing Manager – Acquisition and Brand Competitive Salary + benefits PSD Group, Milton Keynes Head of Marketing upto £60K basic pus bonus Morgan Rutherford Associates, London (Central), London (Greater) Communications Executive Competitive Muller, Aldershot DIRECTOR – BRAND & INNOVATION Competitive Butterfly London, London (Central), London (Greater) Marketing Communications Lead Competitive Three, Maidenhead, Berkshire Senior Account Manager – Luxury, Fashion & Media Competitive Heathrow Airports Limited, London Heathrow Airport, Hounslow

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