Friday, 5 July 2013

Campaign Daily Fix - Mother, TBWA\Chiat\Day, Thorpe Park, MindFull, Soreen, CHI, Viral chart, AOL Be On, Mindshare

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Latest News

Mother's Stephen Butler to join TBWA\Chiat\Day in LA
by James Swift,
05 July 2013, 12:51PM
Mother's Stephen Butler to join TBWA\Chiat\Day in LA
Mother creative partner Stephen Butler is shipping off to join TBWA\Chiat\Day in Los Angeles.
We Are Social addresses Thorpe Park game-rigging
by Louise Ridley,
05 July 2013, 11:27AM
We Are Social addresses Thorpe Park game-rigging
We Are Social has been advising Thorpe Park on its response to accusations of game-fixing on a BBC One show, after the theme park appointed the agency for social media without a pitch.
MindFull children's charity launches with animated campaign
by Maisie McCabe,
05 July 2013, 12:00AM
MindFull children's charity launches with animated campaign
The BeatBullying Group, the operator of online children's charities, is backing the launch of a new mental health charity, MindFull, with an ad campaign to raise awareness of its online support and advice.
Soreen searches for creative agency
by James Swift,
05 July 2013, 08:00AM
Soreen searches for creative agency
Soreen, the fruity malt-loaf brand, is looking for a creative agency to work on its through-the-line campaigns.
Video gallery: Soreen ads through the years
by Ben Hall,
05 July 2013, 09:06AM
Video gallery: Soreen ads through the years
As Soreen gears up to review its creative advertising account, Campaign takes a look at ads for the fruity malt-loaf since the 1960s.
CHI makes Christian Hinchcliffe global CMO following expansion
by James Swift,
05 July 2013, 08:30AM
CHI makes Christian Hinchcliffe global CMO following expansion
CHI Group has promoted its head of new business, Christian Hinchcliffe, to the new role of global chief marketing officer.
Campaign Viral Chart: Jay-Z climbs back to the top
by Ben Hall,
05 July 2013, 09:28AM
Campaign Viral Chart: Jay-Z climbs back to the top
Jay-Z has taken first place in the Campaign Viral Chart once again, after a week off the top spot, with a follow-up to the "Magna Carter Holy Grail" ad for Samsung.
Highlights from Campaign's Cannes roundtable in association with Be On
by Laura Howes,
04 July 2013, 03:34PM
Highlights from Campaign's Cannes roundtable in association with Be On
Campaign and Be On's Cannes roundtable invited brand executives, marketers and agency chiefs to discuss how, in an online space flooded with content, brands can differentiate themselves and rise to the top.
Mindshare promotes Paul Rowlinson to chief operating officer
by Arif Durrani,
05 July 2013, 10:59AM
Mindshare promotes Paul Rowlinson to chief operating officer
Mindshare has promoted Paul Rowlinson to chief operating officer as part of an ongoing restructure of the business.

Latest Work

O2 "be more dog" by VCCP
04 July 2013, 05:02PM
O2
O2 has released a campaign to support its new brand position. The company wants its brand to be associated with positivity and unchecked enthusiasm in a bid to get consumers to embrace new technology. The first ad breaks online today ahead of a TV an...
Honda "hands" by Wieden & Kennedy London
03 July 2013, 12:50PM
Honda
Honda has released an online film to promote its sponsorship of Channel 4 documentaries. The work was created by Wieden Kennedy London and features a pair of hands playing with pocket-sized versions of Honda s greatest inventions, from the company ...
The Co-operative Insurance "insurance you can be sure of" by Rapp Edinburgh
03 July 2013, 11:31AM
The Co-operative Insurance
The Co-operative Insurance has released its first TV ads since 2010. Two 30-second spots were created by Rapp Edinburgh and will be supported by radio, digital and direct executions. The ads show families having fun, while a voiceover describes of...
Nerve.com "ghost" by O Positive
03 July 2013, 10:31AM
Nerve.com
Nerve.com, an online magazine devoted to sex and relationships, is hosting a video on the site to promote its dating service. The film shows a woman being followed by the ghost of her deceased boyfriend, who encourages her to start dating again. It w...

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