#60YearsTVAds: how ITV2 is making its brand relevant for the 'Snapchatting generation' + Apple, Burberry & Starbucks

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Marketing Daily , 15th September 2015

#60YearsTVAds: how ITV2 is making its brand relevant for the 'Snapchatting generation' Ogilvy & Mather London's Gerry Human on how movie night made him a better storyteller Burberry raises marketing investment with Apple Music channel Why are we so scared to question creative for poor ad performance online? Rugby World Cup: The marcoms lowdown on the Group A contenders Towie stars talk tampons in first Lil-lets TV campaign in seven years Poet Harry Baker celebrates eclectic spirit of Soho in London Fashion Week spot Sony unveils 'made for Bond' smartphone campaign ahead of Spectre movie release Starbucks Foundation donates £71,000 to refugee charities Galaxy's new Duet chocolate ad features Moon River rap Brands need to create 'positive panic' in agencies with new highly commercial partnerships Breakfast Briefing: iPhone pre-orders, Audi and Porsche electric models, and Greggs targets Ireland #60YearsTVAds: vote for your favourite TV ad of all time JOBS BOARD Client Development & Listening Programme Lead - Global Law Firm , EMR | Specialist Marketing RecruitmentNegotiable , London Web Analytics Consultant / Web Optimisation Analyst , Guru Careers£40-60k DOE + Benefits , The City, London (EC4) Content/Social Executive , AF SelectionNegotiable , Manchester Design Director - Branding , Network Career Consultants£55000 - £65000 per annum , London Digital Account Manager , Twist Recruitment£25000.00 - £30000.00 per annum + benefits , London

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