Junior marketers face '33% chance' of robots taking their job in next 20 years; NSPCC releases its first TV as since rebrand; Social Media Week London 2015

View in web browser   |   Add to safe senders Daily News 15th September

Junior marketers face '33% chance' of robots taking their job in next 20 years 14 September 15, Daniel Farey-Jones Marketing directors could be set to welcome robot underlings as artificial intelligence reshapes Britain's workforce, according to academic research setting out the chances of different professions becoming... read more   Rebranded NSPCC says children are 'worth fighting for' in TV campaign 15 September 15, James Swift The NSPCC is releasing its first TV campaign since rebranding with the credo "every childhood is worth fighting for".   Norm Macdonald is grilled for KFC 15 September 15, Adam Olson Comedian's second outing as Colonel Sanders recalls vintage commercial   Social data: What people are saying at Social Media Week London 2015 14 September 15, Staff Follow Brand Republic's live tweeting of Social Media Week events about data, as well as comments on the topic and Vines of attendees on social media data.   Rugby World Cup updates to be streamed at London tube stations 14 September 15, Omar Oakes Transport for London has partnered with ITV, the broadcaster for the Rugby World Cup, to produce live news and updates from the tournament on the capital's tube and DLR networks.   4 social data metrics that might be lying to you 14 September 15, Samantha Edwards Karin Robinson, head of social insight at OgilvyOne, has kicked off Social Media Week London with her talk, Lies, Damned Lies and Social Statistics: why raw data can tell the wrong story, and why that... read more   Breakfast Briefing: iPhone pre-orders, Audi and Porsche electric models, and Greggs targets Ireland 15 September 15, Daniel Farey-Jones Welcome to Marketing's morning briefing, a daily shot of news and a recap of the best longer reads and videos. In today's news, Apple reports strong iPhone pre-orders, Audi and Porsche trail electric models,... read more   Spiderman has issues with glasses in new ads for Vision Direct 15 September 15, Omar Oakes Vision Direct, the contact lenses retailer, has poked fun at the awkwardness of wearing glasses in unusual situations in a series of digital ads launched today.   Gravity Road promotes Max Ward to head of multiplatform 15 September 15, Omar Oakes Gravity Road has promoted Max Ward, its content director, to be the creative agency's head of multiplatform.   A day in the life of Vera Age: what can marketers learn from her trip to a casino? 15 September 15, Richard Shotton and Richard Clay, ZenithOptimedia Casinos are the masters of creating an environment that influences behaviour. Follow Ms Average on a casino outing to discover some of their effective techniques.   Ogilvy & Mather London's Gerry Human on how movie night made him a better storyteller 15 September 15, Gerry Human Throughout September, Marketing will be celebrating the 60th anniversary of TV advertising in the UK with a series of articles penned by influential industry leaders. The aim is to explore where TV advertising... read more   Sony unveils 'made for Bond' smartphone campaign ahead of Spectre movie release 14 September 15, Gurjit Degun Sony has released a TV ad starring Naomie Harris as Moneypenny, ahead of the launch of Spectre, for its "made for Bond" Xperia Z5 phone.   How brands can win at the Rugby World Cup: stop trying to be the star 15 September 15, Matt Boffey Rugby is a sport without superstars, so how can the upcoming tournament offer something to brands over the next month, asks the founder of London Strategy Unit.   Galaxy's new Duet chocolate ad features Moon River rap 14 September 15, Omar Oakes Moon River, the classic Henry Mancini ballad written for Breakfast at Tiffany's, is featured again by Mars Chocolate's Galaxy brand, but with a modern twist for its new Duet variation.   Towie stars talk tampons in first Lil-lets TV campaign in seven years 14 September 15, James Swift Ferne McCann and Lydia Bright, cast members on The Only Way Is Essex, front Lil-lets's first TV campaign in seven years.   Starbucks Foundation donates £71,000 to refugee charities 14 September 15, Daniel Farey-Jones Starbucks' charitable arm is making a $110,000 (£71,000) donation to three non-profit organisations in order to help refugees arriving in Europe.   Tweeting from Fashion Week: how to make most of social media at events 14 September 15, Sarah Hecks With its captivating mix of striking visuals and a new must-have trend each season - not to mention that oh-so-important sexiness - fashion lends itself particularly well to Twitter, says one of We Are... read more   #60YearsTVAds: how ITV2 is making its brand relevant for the 'Snapchatting generation' 14 September 15, Charlotte Mceleny In the month that ITV celebrates its 60th year, and with that #60YearsTVAds on UK television, its younger sibling ITV2 is on a journey to make sure a younger, more fickle audience enjoys spending time... read more   M&S creates virtual reality avatar to promote homeware 14 September 15, Sara Spary Marks & Spencer is launching a series of pop up 'virtual reality hacks' that lets consumers discover its new homeware range using Oculus Rift.                 Digital Executive   £29,081 (Inclusive of London Weighting) The Zoological Society of London (ZSL), Regent's Park, London   Head of Customer Campaigns   Competitive Tesco, Hertfordshire   Product Manager - Ad Serving Platforms   Competitive Tesco, London, Farringdon   Proposition & Acquisition Executive   Negotiable EE, London   ASSOCIATE DIRECTOR – shopper/integrated agency – London – c. £75k plus great benefits   £70-75k depending on experience Judi Patton, London               See all jobs

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