Friday, 5 July 2013

Breaking news from Brand Republic - Google, Campaign Viral Chart, CHI Group, the Ashes, F1

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Latest news

Google threatened by ICO over changes to privacy policy
Google threatened by ICO over changes to privacy policy
by Matthew Chapman
05 July 2013, 09:03AM
Google must change its privacy policy in the UK to make it clearer how consumers' data is used or face fines from the Information Commissioner's Office (ICO).
Campaign Viral Chart: Jay-Z climbs back to the top
Campaign Viral Chart: Jay-Z climbs back to the top
by Ben Hall
05 July 2013, 09:28AM
Jay-Z has taken first place in the Campaign Viral Chart once again, after a week off the top spot, with a follow-up to the "Magna Carter Holy Grail" ad for Samsung.
CHI makes Christian Hinchcliffe global CMO following expansion
CHI makes Christian Hinchcliffe global CMO following expansion
by James Swift
05 July 2013, 08:30AM
CHI Group has promoted its head of new business, Christian Hinchcliffe, to the new role of global chief marketing officer.
Buxton ignites Ashes rivalry in cross-country News Corp deal
Buxton ignites Ashes rivalry in cross-country News Corp deal
by Louise Ridley
05 July 2013, 08:17AM
The Times and The Australian have worked together for the first time on a joint campaign for Buxton Mineral Water to promote its 'Who's Got The Bottle' campaign during the Ashes cricket series.
Tata uses F1 to power its rising brand aspirations
Tata uses F1 to power its rising brand aspirations
by Ben Bold
05 July 2013, 09:00AM
Tata Communications powers around 10% of the global internet, yet it is a brand that not many have heard of. But will its growing relationship with F1 change that?
Rory McIlroy takes on a robot for the European Tour
Rory McIlroy takes on a robot for the European Tour
by
05 July 2013, 09:05AM
Social video expert Be On evaluates the latest viral campaign from the European Tour golf tournament.
MindFull children's charity launches with animated campaign
MindFull children's charity launches with animated campaign
by Maisie McCabe
05 July 2013, 12:00AM
The BeatBullying Group, the operator of online children's charities, is backing the launch of a new mental health charity, MindFull, with an ad campaign to raise awareness of its online support and advice.
Soreen searches for creative agency
Soreen searches for creative agency
by James Swift
05 July 2013, 08:00AM
Soreen, the fruity malt-loaf brand, is looking for a creative agency to work on its through-the-line campaigns.
Haymarket Media Group considers joint HQ with Richmond College
Haymarket Media Group considers joint HQ with Richmond College
by Louise Ridley
04 July 2013, 04:39PM
Haymarket Media Group, the publisher of Media Week and FourFourTwo magazine, is in talks with Richmond upon Thames College about sharing its new UK headquarters in an "education and enterprise" deal.
Promotion: Brand Republic launches #BigQuestionsLive – 4th July

BR's first ever online TV show, featuring the digital heads from Unilever, Just-Eat and Universal Music to discuss social media, UGC and more – LIVE. Secure your seat now
 

Also in the news

Social media provides a 3:1 return on investment, claims IAB study
by Matthew Chapman, 04 July 2013, 08:30AM
iPhone 5 hit by biggest social backlash of major phone launches, claims study
by Matthew Chapman, 04 July 2013, 09:28AM
Twitter to use web browsing history to target promoted tweets
by Matthew Chapman, 04 July 2013, 11:44AM
Mindshare wins first Telegraph Challenge for Jack Wolfskin
by Arif Durrani, 04 July 2013, 03:38PM
JCDecaux launches experiential division
by Louise Ridley, 04 July 2013, 12:26PM

Opinion

Ads should be the solution, not the scapegoat, for MPs
Ads should be the solution, not the scapegoat, for MPs
by Danny Rogers
04 July 2013, 08:00AM
Make no mistake: advertising, however you define it, is phenomenally powerful.
Helen Edwards: Brands, journalists and the truth about
Helen Edwards: Brands, journalists and the truth about "brand journalism"
by Helen Edwards
01 July 2013, 11:20AM
It was the answer that Jeremy Paxman is purported to have given when asked what runs through his mind during his Newsnight interviews: "Why is this bastard lying to me?"
We need to create a new language to understand opaque media systems
We need to create a new language to understand opaque media systems
by Russell Davies
04 July 2013, 11:00AM
Well, my experimental cups of tea with you, the reader, seem to be going well. Everyone has been illuminating and friendly, almost no-one has tried to sell me anything, and a theme has already emerged - the idea that we are going to have to get good ...
Supermarkets must remove the creative shackles
Supermarkets must remove the creative shackles
by Ian Darby
04 July 2013, 08:00AM
Aldi and Lidl's aside, the majority of supermarket ads are eminently forgettable. Aldi has, quite rightly, won plaudits for its charming series of TV vignettes by McCann Manchester. Lidl's press ads occasionally stand out in a sea of mediocrity. Exec...
A view from the top
A view from the top
by Mark Denton
04 July 2013, 08:00AM
Hello, Mark Denton speaking. How can I help? Yes, you mentioned that there's not a lot of money on this one in the pre-pre-pre-pre-prod. No, don't worry about it. It's not that unusual nowadays.
A view from the bottom
A view from the bottom
by Josh Cadwallader
04 July 2013, 08:00AM
My Monday starts at Heathrow waiting for another long-haul flight to our Shanghai offices... I'm joking. It actually starts with a long-haul Underground commute, reading David Ogilvy's timeless preachings about how TV is "the next big thing" in adver...
On the Campaign couch
On the Campaign couch
by Jeremy Bullmore
04 July 2013, 12:00AM
Intelligence
The C-Word: Five rules for the new content era
The C-Word: Five rules for the new content era
by Nicola Kemp
05 July 2013, 08:00AM
The lean-back, passive model of mass-market media consumption is under attack. But are brands in danger of viewing content as the marketing industry's "silver bullet", asks Nicola Kemp.
Astute Sampson builds the momentum at Barb
Astute Sampson builds the momentum at Barb
by Alasdair Reid
04 July 2013, 11:00AM
The Barb chief executive has plans to help reshape the landscape with his determination to deliver cross-platform measurement. By Alasdair Reid.
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