| What big business can learn from start-ups | | 04 July 2013, 12:11PM |  It is often assumed that large, successful corporations sit on top a pyramid of business understanding and practices. Start-ups are frequently regarded as juveniles who would be wise to look up to the well established companies for creative and developmental guidance. However, there is a strong case for the reverse.
| | | | Sustainability: a social solution? | | 04 July 2013, 11:02AM |  On Tuesday, I listened to Unilever’s CMO, Keith Weed, speak at the ISBA Annual Lunch, with a focus on sustainability.
Weed described business as being at a crossroads. He said that we need to promote growth, but this needs to be growth not just for this generation, but for the generations to come.
| | | | Snacking on food, snacking on content: are our eating habits showing us how to advertise? | | 04 July 2013, 8:57AM |  In recent years the number of snack products on the market has increased dramatically. According to a report from financial services provider Rabobank Group at the end of last year, the US snack bar market has grown at twice the rate of other snack foods over the past ten years and nearly three times the rate of the overall packaged food sector.
| | | | How images are changing the language of the social web | | 03 July 2013, 7:51PM |  The rise of the image as one of the most vital parts of the social web has been impossible to ignore.
Driven by the rise of picture-led networks such as Pinterest and Instagram; Facebook and Twitter have pulled images to the centre of their platforms - and now images are among the most shared content within social.
| | | | What will Facebook hashtags mean for advertisers? | | 03 July 2013, 11:57AM |  Facebook has recently launched hashtags, accompanied by plenty of fanfare.
The primary commentary has been whether by doing so they have co-opted an artifact most commonly associated with Twitter. When indexed by search engines, or by Twitter itself, these hashtags make user-generated content searchable and provides a mechanism for communities in general to self-categorise their content as they see fit.
| | | | | | | Why today's consumers have moved on from multichannel | | 03 July 2013, 11:20AM |  The interactions between today's consumer and their favoured brands have seen a fundamental change. Whereas once there was equilibrium between customer expectations and brand fulfilment, now the balance has tipped to the extent that customer expectations go way beyond what most businesses can deliver.
| | | | Stop killing my flow: why disruptive ads are a dying breed | | 03 July 2013, 10:18AM |  As content and commerce become ever more intrinsically linked, more than ever advertisers are seeking ways for their creative output to exist naturally alongside editorial content - with the holy grail being – the ability to create a -seamless flow between the two.
| | | | Grow with Twitter conference: the take outs | | 02 July 2013, 12:22PM |  Twitter held their UK agency launch, 'Grow with Twitter', last Tuesday at the London Film Museum. A really slick event at a great venue with plenty of inspirational speakers, it was interesting to hear what they had to say about advertising on the platform.
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