Friday, 6 November 2015

John Lewis' #ManOnTheMoon and the industry reacts, views and viewability, Mumsnet's pregnancy tracker app, Black Friday, virtual reality, Candy Crush, Facebook's results

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Brand Republlic
Digital PM brought to you by The Wall 6th November
 
Industry reaction: John Lewis #ManOnTheMoon Christmas ad

Industry reaction: John Lewis #ManOnTheMoon Christmas ad

06 November 15, Charlotte Mceleny

Ad land gives us their first thoughts on the 2015 John Lewis Christmas ad #ManOnTheMoon.

 
 
06 November 15
Views and viewability

I'm told that the view from Corcovado, the mountain atop which the giant Christ looms over Rio de Janeiro, is breath-taking. The view of Sydney Harbour at night from Mrs Macquarie's Chair is also a sight...

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06 November 15
Candy Crush valuation: A warning of a coming tech crash?

Candy Crush has been of one of the most successful games designed for Facebook and has provided a large chunk of the gaming revenue for the social media giant. Gaming accounts for about 10% of Facebook's...

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06 November 15
Facebook's strong results herald a content explosion

Facebook's stronger than expected results are largely due to the increase in video ad spend across its properties. That's no surprise given the huge growth in video consumption – the number of daily video...

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06 November 15
Black Friday: A black day for brands?

(Thinkstock/littlepaw) Experian has predicted that on Black Friday this year online sales will grow by 32% compared to 12 months ago, the first time online sales have exceeded £1bn in a single day....

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06 November 15
The Daily Poke: Vodka, with tonic built in

Sure. We all like the idea of well-being, but lapsing on a big night out will usually deliver a thumping reminder that we just can't get away with it. At least, until now… Read more on The...

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John Lewis Christmas ad revealed: it features the story of a #ManOnTheMoon

John Lewis Christmas ad revealed: it features the story of a #ManOnTheMoon

06 November 15, Sara Spary

After much anticipation, John Lewis has finally lifted the lid on its 2015 Christmas campaign, which breaks on social media at 8am today (6 November).

 
Mumsnet launches pregnancy tracker app

Mumsnet launches pregnancy tracker app

06 November 15, Gurjit Degun

Mumsnet, the online network for parents, has launched a mobile app that helps women track every stage of their pregnancy.

 
The virtual future: experiences not interruption

The virtual future: experiences not interruption

06 November 15, Lawrence Weber

Virtual reality could fundamentally change how we experience the world, writes Karmarama's managing partner for innovation from this week's Web Summit in Dublin.

 
Facebook is suffering an irrelevance crisis

Facebook is suffering an irrelevance crisis

06 November 15, Anthony Rose

Facebook's numbers are strong, but it's suffering a growing crisis of relevance among millennials, writes Anthony Rose, founder of social network 6Tribes and the former boss of iPlayer.

 
 
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