Saturday, 7 November 2015

This week's most read news and best ad campaigns: Director Frank Budgen dies, John Lewis unveils 'man on the moon', Best Christmas ads so far

Campaign Saturday Shot

Campaign

November 07, 2015

Campaign Saturday Shot

This week's most read news and best ad campaigns
Most read news
Acclaimed director Frank Budgen dies
Acclaimed director Frank Budgen dies

James Swift

Frank Budgen, one of advertising's most celebrated directors, has died.

John Lewis joins with Age UK for
John Lewis joins with Age UK for "man on the moon" Christmas tear-jerker

James Swift

John Lewis's eagerly awaited festive campaign tells the story of a young girl who brings Christmas to a lonely old man living on the moon.

Christmas 2015 ads: the best so far
Christmas 2015 ads: the best so far

Brittaney Kiefer

John Lewis, Cadbury and Boots are the latest brands to join the Christmas ad frenzy. Campaign showcases some of the best adverts of the festive season.

Watch: Adam & Eve/DDB's take on Waitrose Christmas
Watch: Adam & Eve/DDB's take on Waitrose Christmas

Maisie McCabe

Waitrose has launched its Christmas campaign, its first yuletide ad from Adam & Eve/DDB.

Mulberry bag takes place of baby Jesus in nativity campaign
Mulberry bag takes place of baby Jesus in nativity campaign

Maisie McCabe

Mulberry has created a light-hearted film reimagining the nativity for its 2015 Christmas campaign.

Content without ideas isn't content: a retort to Dave Trott
Content without ideas isn't content: a retort to Dave Trott

Richard Cable

Dave Trott's article dissecting content touched a nerve within the industry last week. Here Bartle Bogle Hegarty's digital publishing director, Richard Cable, responds on behalf of those who call "content" their living.

Mars' Celebrations launches first TV ad in 10 years
Mars' Celebrations launches first TV ad in 10 years

Omar Oakes

Celebrations, the Mars chocolate variety brand, has launched its Christmas campaign with a Toy Story-esque cast of animated characters which come to life while no one is looking.

Ubisoft swaps global media account from Havas Media to Group M
Ubisoft swaps global media account from Havas Media to Group M

Omar Oakes

Group M has been awarded the global media account for Ubisoft, just four months after it was given to Havas Media.

WPP confirms deal with Essence to add 'more firepower'
WPP confirms deal with Essence to add 'more firepower'

Gideon Spanier

WPP today confirmed it has bought a majority stake in Essence, which claims to be the biggest independent digital media-buying agency in the world.

Mother hires four creative teams
Mother hires four creative teams

James Swift

Mother London has bolstered its creative department by adding four new teams.

Weve's Nigel Clarkson joins Yahoo
Weve's Nigel Clarkson joins Yahoo

Gurjit Degun

Nigel Clarkson, the managing director at Weve, has joined Yahoo as its UK managing director and country commercial director.

Frank Budgen's best ads
Frank Budgen's best ads

James Swift

Frank Budgen, one of the industry's greatest directors, passed away on 3 November, aged 61. Here are some of his best ads.

From The Lost World to PC World: Jeff Goldblum stars in retailer's Christmas campaign
From The Lost World to PC World: Jeff Goldblum stars in retailer's Christmas campaign

James Swift

Jeff Goldblum, who starred in Jurassic Park and Independence Day, puts in an entertainingly bizarre performance for Currys PC World's first Christmas campaign.

Asda launches Christmas campaign with X Factor singer
Asda launches Christmas campaign with X Factor singer

James Swift

Asda's upbeat Christmas campaign shows the lengths people go to get into the festive spirit, and uses real-life examples from a customer poll.

Havas launches first 'Village' of agencies in Manchester
Havas launches first 'Village' of agencies in Manchester

Omar Oakes

Havas has today opened its new office in Manchester, where it is seeking to establish the UK's first 'Havas Village'.

Notonthehighstreet calls pitch
Notonthehighstreet calls pitch

James Swift

Notonthehighstreet.com, the online retailer for quirky gifts, is looking for a creative agency after parting ways with WCRS.

Top Work
Asda
Asda "#BecauseItsChristmas" by VCCP

Asda's upbeat Christmas campaign shows the lengths people go to get into the festive spirit and uses real-life examples from a customer poll.

Canon
Canon "skijoring" by J Walter Thompson London

After introducing consumers to the obscure sport of calcio storico in 2014, Canon has released a new ad inviting us to look at the world of skijoring - a horse race where competitors are pulled behind on skis.

Currys PC World
Currys PC World "spare the act" by Abbott Mead Vickers BBDO

Currys PC World has a secret weapon in the war of the Christmas ads: Jeff Goldblum.

The Body Shop
The Body Shop "jingle bells" by Mr President

Men and women from around the world are shown indulging in a spot of shower karaoke in The Body Shop's new Christmas ad.

Pick of the week: Mulberry, Adam & Eve/DDB
Pick of the week: Mulberry, Adam & Eve/DDB

Gurjit Degun

Mulberry's Christmas ad takes this week's pick.

Ikea
Ikea "come home to play" by Mother

Playing is not just for kids, according to Ikea's new campaign.

Turkey of the week: Nespresso, McCann
Turkey of the week: Nespresso, McCann

James Swift

Nespresso's ad starring George Clooney falls flat.

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