John Lewis reveals 'man on the moon', plus more Christmas ads from Cadbury, Argos, Boots, Morrisons, Debenhams, M&S, Sky

view in web browser add to safe senders list November 06, 2015 Campaign Daily Fix

Latest news John Lewis joins with Age UK for "man on the moon" Christmas tear-jerker James Swift John Lewis's eagerly awaited festive campaign tells the story of a young girl who brings Christmas to a lonely old man living on the moon. Cadbury creates giant advent calendar for Christmas ad campaign Gurjit Degun Cadbury, the confectionery brand owned by Mondelez, has put together a large advent calendar for its £10 million Christmas campaign. Christmas 2015 ads: the best so far Brittaney Kiefer John Lewis, Cadbury and Boots are the latest brands to join the Christmas ad frenzy. Argos uses winter sports adrenaline rush to get people in mood for Christmas Omar Oakes Argos has used a team of 50 professional skiers and snowboarders to create an action-packed Christmas TV ad and stoke up festive anticipation. John Lewis Christmas ad: social media reaction Omar Oakes The John Lewis Christmas ad, which broke online this morning, has been mentioned on social media nearly 40,000 times within the first few hours. Five tips to make your Christmas ad an online hit Dan Best How do you make sure your ad is a creative Christmas cracker and not an undercooked turkey? Advice from the executive director for strategic business development at Unruly Watch: Debenhams Christmas ad celebrates gift giving Gurjit Degun Debenhams, the department store chain, is showcasing gift giving in its new Christmas ad. Boots recruits Jessie J for glamorous Christmas campaign Omar Oakes Boots has employed pop singer Jessie J to sing on the soundtrack for this year's Christmas ad campaign, which transports the viewer into a world of style and glamour. Watch: Morrisons shines a light on employees for Christmas campaign without Ant and Dec James Swift After parting ways with Ant and Dec earlier in the year, Morrisons has put its staff in the spotlight in its new Christmas campaign. Sky Movies' Christmas ad follows girl getting rid of her sprouts Gurjit Degun Sky Movies' Christmas ad features a young girl falling into different films as tries to get rid of her brussels sprouts. TfL reminds road users of consequences of a bad decision Gurjit Degun Transport for London has launched a hard-hitting road safety campaign making road users aware of the consequences of a bad decision. Publicis UK's Guy Wieynk promoted to Western Europe chief executive role Omar Oakes Guy Wieynk, the group chief executive of Publicis UK, has been promoted to chief executive of Western Europe for Publicis Worldwide. Marks and Spencer shuns 'storytelling' ads for shorter Christmas 'moments' Shona Ghosh Marks and Spencer has moved away from one longer Christmas ad this year, instead releasing two spots that build on its existing 'The Art of' and 'Adventures in' formats. Mumsnet launches pregnancy tracker app Gurjit Degun Mumsnet, the online network for parents, has launched a mobile app that helps women track every stage of their pregnancy. The virtual future: experiences not interruption Lawrence Weber Virtual reality could fundamentally change how we experience the world, writes Karmarama's managing partner for innovation from this week's Web Summit in Dublin. Jabra picks Gyro for global creative and strategic account Omar Oakes Jabra, the Danish headphones and speakers maker, has appointed Gyro to handle its global creative and strategic business following a competitive pitch. Is Facebook ad personalisation driving Google's strategy? Presented by Adobe Facebook's undisputed victory in ad personalisation is driving Google to make changes to its advertising business. The Work Lidl "School of Christmas" by TBWA\London Lidl's 2015 Christmas campaign imagines a school where the public can learn essential skills for surviving the holiday season. World's talking about: Imagine where you can go If you create a product to mask bathroom smells and name it Poo-Pourri, you're limiting your advertising options. Private view: Shaun McIlrath and Dominic Goldman Shaun McIlrath and Dominic Goldman Iris' Shaun McIlrath and Grey's Dominic Goldman review ads by Rémy Martin, DWP, Pepsi Max, Smirnoff and Whiskas. Editor's pick A better brand of politics: Why Jeremy Corbyn could be an adland ally Pete Heskett Jeremy Corbyn is a threat to our economic security, if the Conservatives are to be believed, but Pete Heskett sees in the newly elected Labour leader a potential adland ally. Take two: How DLKW Lowe revamped planning Anna Vogt Planning departments have never wielded so much influence, yet still too often resemble a backwater. DLKW Lowe is trying to combat this by trialling a new way of working, Anna Vogt writes. Also in the news GroupM names Brian Lesser CEO Douglas Quenqua Former Xaxis global chief takes over world's largest media firm in sign of digital ascendancy Industry reaction: John Lewis #ManOnTheMoon Christmas ad Charlotte Mceleny Ad land gives us their first thoughts on the 2015 John Lewis Christmas ad #ManOnTheMoon. Campaign Jobs Project Manager - Travel Behaviour Change £42,300 - £45,000 + benefits Transport for London, London (Central), London (Greater) Digital Senior Planner/Buyer £30k Dot-Gap, London Central Search Account Director £50k Dot-Gap, London (Central) Account Manager / SAM - Shopper Marketing - Bucks Negotiable Stonor, Buckinghamshire See all jobs

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