Friday, 6 November 2015

John Lewis reveals 'man on the moon', plus more Christmas ads from Cadbury, Argos, Boots, Morrisons, Debenhams, M&S, Sky

Campaign Daily Fix

Campaign

November 06, 2015

Campaign Daily Fix

Latest news
John Lewis joins with Age UK for
John Lewis joins with Age UK for "man on the moon" Christmas tear-jerker

James Swift

John Lewis's eagerly awaited festive campaign tells the story of a young girl who brings Christmas to a lonely old man living on the moon.

Cadbury creates giant advent calendar for Christmas ad campaign
Cadbury creates giant advent calendar for Christmas ad campaign

Gurjit Degun

Cadbury, the confectionery brand owned by Mondelez, has put together a large advent calendar for its £10 million Christmas campaign.

Christmas 2015 ads: the best so far
Christmas 2015 ads: the best so far

Brittaney Kiefer

John Lewis, Cadbury and Boots are the latest brands to join the Christmas ad frenzy.

Argos uses winter sports adrenaline rush to get people in mood for Christmas
Argos uses winter sports adrenaline rush to get people in mood for Christmas

Omar Oakes

Argos has used a team of 50 professional skiers and snowboarders to create an action-packed Christmas TV ad and stoke up festive anticipation.

John Lewis Christmas ad: social media reaction
John Lewis Christmas ad: social media reaction

Omar Oakes

The John Lewis Christmas ad, which broke online this morning, has been mentioned on social media nearly 40,000 times within the first few hours.

Five tips to make your Christmas ad an online hit
Five tips to make your Christmas ad an online hit

Dan Best

How do you make sure your ad is a creative Christmas cracker and not an undercooked turkey? Advice from the executive director for strategic business development at Unruly

Watch: Debenhams Christmas ad celebrates gift giving
Watch: Debenhams Christmas ad celebrates gift giving

Gurjit Degun

Debenhams, the department store chain, is showcasing gift giving in its new Christmas ad.

Boots recruits Jessie J for glamorous Christmas campaign
Boots recruits Jessie J for glamorous Christmas campaign

Omar Oakes

Boots has employed pop singer Jessie J to sing on the soundtrack for this year's Christmas ad campaign, which transports the viewer into a world of style and glamour.

Watch: Morrisons shines a light on employees for Christmas campaign without Ant and Dec
Watch: Morrisons shines a light on employees for Christmas campaign without Ant and Dec

James Swift

After parting ways with Ant and Dec earlier in the year, Morrisons has put its staff in the spotlight in its new Christmas campaign.

Sky Movies' Christmas ad follows girl getting rid of her sprouts
Sky Movies' Christmas ad follows girl getting rid of her sprouts

Gurjit Degun

Sky Movies' Christmas ad features a young girl falling into different films as tries to get rid of her brussels sprouts.

TfL reminds road users of consequences of a bad decision
TfL reminds road users of consequences of a bad decision

Gurjit Degun

Transport for London has launched a hard-hitting road safety campaign making road users aware of the consequences of a bad decision.

Publicis UK's Guy Wieynk promoted to Western Europe chief executive role
Publicis UK's Guy Wieynk promoted to Western Europe chief executive role

Omar Oakes

Guy Wieynk, the group chief executive of Publicis UK, has been promoted to chief executive of Western Europe for Publicis Worldwide.

Marks and Spencer shuns 'storytelling' ads for shorter Christmas 'moments'
Marks and Spencer shuns 'storytelling' ads for shorter Christmas 'moments'

Shona Ghosh

Marks and Spencer has moved away from one longer Christmas ad this year, instead releasing two spots that build on its existing 'The Art of' and 'Adventures in' formats.

Mumsnet launches pregnancy tracker app
Mumsnet launches pregnancy tracker app

Gurjit Degun

Mumsnet, the online network for parents, has launched a mobile app that helps women track every stage of their pregnancy.

The virtual future: experiences not interruption
The virtual future: experiences not interruption

Lawrence Weber

Virtual reality could fundamentally change how we experience the world, writes Karmarama's managing partner for innovation from this week's Web Summit in Dublin.

Jabra picks Gyro for global creative and strategic account
Jabra picks Gyro for global creative and strategic account

Omar Oakes

Jabra, the Danish headphones and speakers maker, has appointed Gyro to handle its global creative and strategic business following a competitive pitch.




Is Facebook ad personalisation driving Google's strategy? Presented by Adobe Facebook's undisputed victory in ad personalisation is driving Google to make changes to its advertising business.


The Work
Lidl
Lidl "School of Christmas" by TBWA\London

Lidl's 2015 Christmas campaign imagines a school where the public can learn essential skills for surviving the holiday season.

World's talking about: Imagine where you can go
World's talking about: Imagine where you can go

If you create a product to mask bathroom smells and name it Poo-Pourri, you're limiting your advertising options.

Private view: Shaun McIlrath and Dominic Goldman
Private view: Shaun McIlrath and Dominic Goldman

Shaun McIlrath and Dominic Goldman

Iris' Shaun McIlrath and Grey's Dominic Goldman review ads by Rémy Martin, DWP, Pepsi Max, Smirnoff and Whiskas.

Editor's pick
A better brand of politics: Why Jeremy Corbyn could be an adland ally
A better brand of politics: Why Jeremy Corbyn could be an adland ally

Pete Heskett

Jeremy Corbyn is a threat to our economic security, if the Conservatives are to be believed, but Pete Heskett sees in the newly elected Labour leader a potential adland ally.

Take two: How DLKW Lowe revamped planning
Take two: How DLKW Lowe revamped planning

Anna Vogt

Planning departments have never wielded so much influence, yet still too often resemble a backwater. DLKW Lowe is trying to combat this by trialling a new way of working, Anna Vogt writes.

Also in the news
GroupM names Brian Lesser CEO
GroupM names Brian Lesser CEO

Douglas Quenqua

Former Xaxis global chief takes over world's largest media firm in sign of digital ascendancy

Industry reaction: John Lewis #ManOnTheMoon Christmas ad
Industry reaction: John Lewis #ManOnTheMoon Christmas ad

Charlotte Mceleny

Ad land gives us their first thoughts on the 2015 John Lewis Christmas ad #ManOnTheMoon.

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