Breaking news from Brand Republic - Coca-Cola, COI, Ocado, Burger King, Dairylea, Renault, MEC, Ford, 30 under 30

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news Coca-Cola and Lean Mean split after Facebook gaff by Sarah Shearman 27 July 2010, 08:57AM Coca-Cola and digital agency Lean Mean Fighting Machine are to "part company" in the aftermath of a controversial Facebook campaign. COI cuts adspend back from record level by Daniel Farey-Jones 27 July 2010, 09:30AM Government reduced its spend on advertising through COI by £18m to £193m last year while digital and direct marketing outlay rose. Ocado hires marketing chief ahead of web push by John Reynolds 27 July 2010, 08:15AM Ocado, the online groceries service, has appointed its first head of marketing in two-and-a-half years, ahead of a digital marketing drive in September. Burger King loses Kisilevsky by John Reynolds 27 July 2010, 08:32AM Burger King's top European marketer, David Kisilevsky, has left the company, Marketing can reveal. Dairylea plots 'natural' shift by John Reynolds 27 July 2010, 08:28AM US food company Kraft is to reposition its Dairylea spreadable cheese brand to focus on its ingredients and introduce the strapline "It's good to be free". Renault pitches France against UK in comic ads by Alex Brownsell 27 July 2010, 08:47AM Renault is rolling out an integrated campaign encouraging British consumers to think more positively about the French car marque. Carling to sponsor Scottish Premier League on Sky and ESPN by Maisie McCabe 27 July 2010, 08:50AM Molson Coors beer brand Carling has signed a seven-figure two-year deal to sponsor coverage of 60 games from the Clydesdale Bank Scottish Premier League on ESPN and Sky Sports. Mediaedge:cia changes name to MEC by Katherine Levy 26 July 2010, 05:26PM Mediaedge:cia has announced that the company has changed its name to MEC. Ford chooses Facebook to reveal latest Explorer model by Sarah Shearman 26 July 2010, 04:12PM Ford is the first car manufacturer to use Facebook rather than an auto show to reveal a new model, its Explorer SUV. Special report: 30 under 30 by Harriet Dennys 26 July 2010, 04:40PM Find out why the ambitious winners of this year's 30 under 30 competition made the final cut Intelligence Agency and brand leagues, pitch activity, company results, market forecast and more Visit intelligence   Also in the news The7stars wins £1m account for online fashion retailer by Katherine Levy, 26 July 2010, 03:30PM Ofcom to keep current HFSS restrictions by Mark Banham, 26 July 2010, 01:35PM Ryanair keeps focus on easyJet's performance by Daniel Farey-Jones, 26 July 2010, 01:00PM DCMS to abolish the UK Film Council by Daniel Farey-Jones, 26 July 2010, 01:09PM King of Shaves unveils raunchy 'Barbarella X' viral by Sara Kimberley, 26 July 2010, 01:00PM Think BR The latest comment from our columnists and leading industry figures Visit Think BR From the blogs Advertising in the most dangerous place on earth Sabene Saigol Tue, 27 Jul 2010 08:06:00 GMT Be pleased but wary of Media Square's latest "headline" profit achievement Bob Willott Tue, 27 Jul 2010 06:13:00 GMT PRINCIPLES ENDURE, FORMULAS DON'T Dave Trott Mon, 26 Jul 2010 22:42:00 GMT Car control Hugh Salmon Mon, 26 Jul 2010 22:40:00 GMT Deal Group Media's pending administration ignored in Asia Digital trading update Bob Willott Mon, 26 Jul 2010 12:11:00 GMT Latest jobs Website Category Manager Recruiter Direct Recruitment Salary £30,500 - £37,5000 + exc bens Location London Planning Director Recruiter Dynamic New Alliances Salary £80K - £130K depending on exp. Location Senior Display Executive - Fantastic Digital Agency! Recruiter Propel Salary £22000-£22000 Location North West London Sponsorship Manager Recruiter The English and Wales Cricket Board (ECB) Salary Circa £35K plus benefits Location Central London Senior Marketing Communication Executive UK & Ireland Recruiter Swiss International Air Lines Ltd. Salary GBP25,000-GBP30,000 Location Senior Project Manager Recruiter The Blueprint Salary £50000-£55000 Location London Manage my bulletins Unsubscribe from bulletin © Haymarket 1957 - 2010 All rights reserved News Jobs Blogs & Forums Tenders