Wednesday 29 February 2012

The Wall > A Marketer's Guide to Pinterest

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A Marketer's Guide to Pinterest [infographic]
Polly Becker
29 February 2012, 1:42PM

You can not escape Pinterest this month. Even we’re at it with our infographic board.

This infographic is particularly timely and useful that looks at how the explosive popularity has made Pinterest such a fast-growing social site and how since many of these "pinnable" images are actually marketing materials brands can use them to promote their products and establish their brand personalities in a highly sharable forum.

Commentators have dismissed Google+ but brands should be taking it very seriously
Tom Jordan
29 February 2012, 11:58AM

Despite the impressive figures released by Google (600,000 sign ups a day and over 60 million users) there is no avoiding the feeling of tumbleweed that hits you as soon as you log into Google+. The only posts seems to be from people who work for Google, and the vast majority of my friends on the network haven't contributed new content in weeks or even months.

As Twitter launches mobile ads ? 66% says they don't want smartphone ads [infographic]
@gordonmacmillan
29 February 2012, 9:23AM

Yesterday we heard that Facebook users will quit the social network over ‘too many ads, ahead of its mobile ad launch, and today we hear Twitter is to extend its Promoted Tweets ads to Twitter iPhone and Android apps.

Sex, drugs and rock 'n roll, but which ones can you see on Facebook?
Joanna Morley
28 February 2012, 2:54PM

The revelation of Facebook's censorship rules has shocked millions around the world.

Let's recap briefly. A document given to the staff of a third party content moderation firm by a former disgruntled Facebook moderator, tells them that any obvious sexual activity, even if naked flesh is hidden from view must be deleted immediately by Facebook staff. However, deep flesh wounds and excessive blood are okay to show as are crushed heads and limbs okay as long as no insides are showing. However, depictions of illegal drug use should be deleted, moderators are told, except marijuana, unless the context is clear that the poster is selling/buying/growing.

Twitter being turned into "vast market-research enterprise" as tweet archive opened up
@gordonmacmillan
28 February 2012, 12:20PM

Companies now working behind the screen to mine Twitter dataTwitter has signed a deal with a UK based technology company, called Datasift, that will make a two year archive of tweets available to businesses. It will allow firms to search through tweets, and mine the data for market research purposes, all the way back to January 2010. Until now firms could only search back over a 30 day period.

Facebook users claim they will quit site over 'too much advertising'
Jennifer Whitehead
28 February 2012, 10:50AM

Facebook: users say they'll leave, but will they follow through?

Facebook users in the UK and America are saying that they will quit Facebook if they are subjected to "too much advertising".

Yahoo! threatens Facebook with lawsuit over patents
@gordonmacmillan
28 February 2012, 10:04AM

The New York Times reports that Yahoo! is looking to force Facebook into licensing as many as 20 patents for technologies, which include advertising, the personalisation of web, social networking and messaging.

Los Angeles Times latest to put up a paywall
@gordonmacmillan
27 February 2012, 4:17PM

The Los Angeles Times is to become the latest major online newspaper to put up a paywall. It announced its plans at the weekend and says it will begin charging from next week.

Livingstone team launches "chicken feed" site as it presses attack on Boris
@gordonmacmillan
27 February 2012, 12:46PM

Ken Livingstone’s team has launched a new website today as Labour presses its attack on Conservative Boris Johnson and his second job with the Daily Telegraph, which pays him £250,000 a year. Combined with his job as London Mayor earns him £400,000 a year.

60 seconds in social media [infographic]
Polly Becker
27 February 2012, 11:37AM

Gone in 60 seconds - 175,000 tweets that isNicholas Cage would have trouble driving this lot away. Every minute in social media there are millions of interactions taking place - they happen on Pinterest, Foursquare, Flickr, Tagged, LinkedIn,StumbleUpon, Twitter, Facebook and YouTube as detailed by this nice infographic here detailing what can happen in a mere 60 seconds in social media.

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Campaign Daily Fix - EBay, Yell, Daily Diary, ASA, Twinings, The National Lottery

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Latest News
EBay returns to TV after five-year break
by Ed Owen,
29 February 2012, 08:30AM
EBay returns to TV after five-year break
Internet auction site eBay will tomorrow (1 March) launch its first TV campaign since 2007, developed by DDB Tribal Germany and focusing on new as well as used goods.
Yell calls global creative review
by Sara Kimberley,
28 February 2012, 03:22PM
Yell calls global creative review
Yell is reviewing its global advertising account.
Daily Diary - Hung out to dry
29 February 2012, 12:02PM
Daily Diary - Hung out to dry
Pd3 creative planner Caspar Mason has been left wondering what he's done wrong after literally being left hung out to dry by his agency.
ASA bans 'Sofa King Low' slogan
by Ed Owen,
29 February 2012, 10:30AM
ASA bans 'Sofa King Low' slogan
A furniture retailer that uses the line "where the prices are Sofa King low" in its regional press ads has been slapped by the ASA for using a slogan it considers "offensive and unsuitable for general display".
Twinings to build on Gets You Back To You campaign
by Ed Owen,
29 February 2012, 12:41PM
Twinings to build on Gets You Back To You campaign
Twinings is to launch its first ad since October last year, building on last year's "sea" animated spot, supplemented with an extensive social media presence, created by AMV BBDO.
National Lottery campaign spotlights charity funding
by Ed Owen,
29 February 2012, 09:30AM
National Lottery campaign spotlights charity funding
The National Lottery is to focus on the good causes it helps, in an ad campaign due to break on Sunday (4 March).
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Andes Beer 'the great escape' by Del Campo Nazca Saatchi & Saatchi
27 February 2012, 02:33PM
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Paddy Power 'we hear you' by Crispin Porter & Bogusky
27 February 2012, 03:07PM
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Marketing Daily - JOHN LEWIS SPECIAL: John Lewis' Craig Inglis on how to build on 'that' Christmas ad, hints about the next campaign, and music festival sponsorship. Plus interviews with Unilever's Keith Weed and Ryanair boss Michael O'Leary

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
John Lewis' Craig Inglis on how to build on 'that' Christmas ad
Matthew Chapman,
29 February 2012
 

While the retailer faces an unpredictable year, its marketing director has several...

John Lewis' Craig Inglis on how to build on 'that' Christmas ad
 
 
VIDEO: John Lewis 'in the thick of planning' next ad, says Inglis
Ben Hall,
29 February 2012
 

John Lewis marketing director Craig Inglis says the brand is 'in the...

Craig Inglis, marketing director, John Lewis
 
 
John Lewis embarks on first music festival sponsorship
Matthew Chapman,
29 February 2012
 

John Lewis has signed up to be the headline sponsor for the...

Kew the Music: secures sponsorship from John Lewis
 
 
Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'
Keith Weed, chief marketing officer, Unilever,
29 February 2012
 

Unilever chief marketing officer Keith Weed is to outline his vision for...

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'
 
 
Ryanair boss O'Leary hits back at ASA 'idiots'
Loulla-Mae Eleftheriou-Smith,
29 February 2012
 

Ryanair chief executive Michael O'Leary has said he will not stop using...

Michael O'Leary: Ryanair's chief executive
 
 
Tesco launches virtual 3D fitting room
Ed Owen,
29 February 2012
 

Tesco is trialling a virtual 3D fitting room for its F&F clothing...

Tesco: trials virtual 3D fitting room service
 
 
Helen Edwards: Real value can come at a higher price
Helen Edwards, PPA, Business columnist of the year,
29 February 2012
 

We often assume 'value' means 'cheap', but brands such as Waitrose prosper...

Helen Edwards: Real value can come at a higher price
 
 
Getting to grips with the validation economy
Nicola Clark,
29 February 2012
 

'Likes' and 'friends' are becoming increasingly meaningless terms; brands need to use...

Getting to grips with the validation economy
 
 
My Secret Work Weapon: Read carefully: look for the rules and the value of words
Mike Hoban, chief marketing officer, Confused.com,
29 February 2012
 

Mike Hoban, chief marketing officer at Confused.com, on his strategy for success.

My Secret Work Weapon: Read carefully: look for the rules and the value of words
 
 
 
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29 February 2012
 
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29 February 2012
 
Brands must meet the retail challenge
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29 February 2012
 
Think with Google: How do I stay ahead of the digital pack?
Mark Howe Country sales director, Google UK,
29 February 2012
 
 
 
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If you asked any 100 marketing managers about their long-term goals, I reckon 99 would...

 
 
Mr. & Mrs A. N. Other â€" rediscovering Delight to create change
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This week I had the chance to speak with a client on creating change within...

 
 
Derek Holder â€" a star is lost
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The direct marketing industry lost one of its biggest stars this week. Sadly, Professor...

 
 
Why we are all in debt to my late friend, Derek Holder
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Derek Holder did more than educate a generation of marketers in direct and digital marketing. He was a major part...

 
 
How to Fall in Love with your Marketing for Valentine̢۪s Day 2012
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Valentine's Day 2012. It's not just about hearts and flowers for your personal life. Why...

 
 
 
 
 
 
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