Monday 13 February 2012

Marketing Daily - Coke launches new 'Taste the possibilities' strapline for Zero; plus BMW, MasterCard, DFS, and Dove

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Breaking news from Marketing
 
Breaking news from Marketing February 2012
 
Latest News
 
Coke Zero introduces 'taste the possibilities' pan-Euro push
Loulla-Mae Eleftheriou-Smith,
13 February 2012
 

Coke Zero has launched a TV and digital pan-European marketing push, which...

Coke Zero: 'taste the possibilities' campaign
 
 
Skyn condom brand takes testimonial approach
Loulla-Mae Eleftheriou-Smith,
13 February 2012
 

Skyn, the Ansell Healthcare-owned condom brand, is focusing on product testimonials from...

Skyn: readies UK drive
 
 
BMW unveils plans for floating Olympic showroom
John Reynolds,
13 February 2012
 

BMW, the official automotive partner for the London 2012 Games, has unveiled...

BMW: unveils Olympic Pavilion
 
 
MasterCard extends Champions League sponsorship
Alex Brownsell,
13 February 2012
 

MasterCard has announced it is to renew its sponsorship of the Uefa...

MasterCard: has sponsored Champions League football since 1994
 
 
Drinks body launches campaign for responsible alcohol marketing
Sarah Shearman,
13 February 2012
 

The European Forum for Responsible Drinking (EFRD), whose members includes Bacardi, Diageo...

Alcohol advertising: drinks body launches campaign for responsible marketing online
 
 
BBC marketing chief quits for DFS
Matthew Chapman,
13 February 2012
 

Helen Normoyle, director of marketing at the BBC, is joining the sofa...

DFS: sofa retailer appoints the BBC's Helen Normoyle as chief marketing officer
 
 
 
Also in the News
 
Bakers creates TV soundtrack just for dogs
Maisie McCabe,
13 February 2012
 
Dove erects Valentine's Day 'tweet screen'
Sarah Shearman,
13 February 2012
 
 
 
Blogs
 
 
Bed-hopping is a no-brainer
Heather Westgate
 

When the recession hit hard three years ago, some very influential marketers predicted that things...

 
 
Government champions direct marketing â€" £millions could be saved.
Mark Tomkins, TDA
 

Direct marketing champions come in the most unlikely of guises. This week, for instance, BBC...

 
 
The answer to web designers’ prayers…
Darren James, TDA
 

The days when we used to simply design a website at an optimum 960 pixels,...

 
 
Dickens doodle for Google â€" how much would you pay?
Mark Tomkins, TDA
 

Did you like today's Google doodle? It's a loving pictorial celebration of Mr Charles Dickens'...

 
 
Will behavioural targeting be banned?
Alan Mitchell
 

I'm still trying to get my head around the implications of the new draft EU data protection regulations. One thing...

 
 
 
 
 
 
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