Saturday 31 October 2015

This week's most read news and best ad campaigns: Tesco pranks shoppers for Halloween, Virgin Atlantic drops Arena, TalkTalk halts ads

Campaign Saturday Shot

Campaign

October 31, 2015

Campaign Saturday Shot

This week's most read news and best ad campaigns
Most read news
Tesco pranks customers for Halloween campaign
Tesco pranks customers for Halloween campaign

James Swift

Tesco has released an online film of its staff playing Halloween pranks on customers in stores.

Virgin Atlantic swaps Arena for PHD
Virgin Atlantic swaps Arena for PHD

Omar Oakes

Virgin Atlantic has moved its £12 million media account into PHD, less than a month after appointing Arena to the business.

TalkTalk suspends advertising and X Factor sponsorship for second week
TalkTalk suspends advertising and X Factor sponsorship for second week

Gideon Spanier

TalkTalk will suspend its X Factor sponsorship for a second weekend and keep its above-the-line advertising "on pause" after last week's cyber breach.

Zaid Al-Zaidy leaves McCann
Zaid Al-Zaidy leaves McCann

James Swift

Alex Lubar will relocate from US to become new chief executive of London agency

Kevin Bacon wears fat suit and barks like a dog in 'biggest ever' EE TV campaign
Kevin Bacon wears fat suit and barks like a dog in 'biggest ever' EE TV campaign

Omar Oakes

Kevin Bacon has donned a fat suit in his latest outing for EE, as the mobile phone network launches a new campaign that it claims is its biggest to date.

12 'myths' of Christmas marketing feature in OMD survey
12 'myths' of Christmas marketing feature in OMD survey

Omar Oakes

Early Christmas ad campaigns run into fatigue by mid-December, according to research from OMD UK.

Watch: the best Halloween ads in five years
Watch: the best Halloween ads in five years

Brittaney Kiefer

A giant talking spider, a dog in a Darth Vader costume, zombie pageant girls: these are some of our favourite Halloween ads from the last five years.

Bentley app reads emotions to create personalised car designs
Bentley app reads emotions to create personalised car designs

Gurjit Degun

Bentley Motors, the luxury car brand, has introduced an app that creates a personalised car design, based on the user's passions, lifestyle and personality type.

Noddle boasts 'diversity' of fun-loving credit score users in first TV ad
Noddle boasts 'diversity' of fun-loving credit score users in first TV ad

Omar Oakes

Noddle, a free credit report and credit score service, is inviting TV viewers to "meet the Noddlers" in its first ad campaign.

Bose launches hunt for ad agency
Bose launches hunt for ad agency

Gurjit Degun

Bose, the audio equipment retailer, is searching for an agency to handle its global creative business.

Jeremy Clarkson can't resist dig at BBC in Amazon Fire TV ad
Jeremy Clarkson can't resist dig at BBC in Amazon Fire TV ad

Omar Oakes

Jeremy Clarkson, the former BBC Top Gear presenter, has made light of his dramatic exit from the corporation earlier this year in a new ad for Amazon.

Rajar Q3 2015: Commercial radio closes in on BBC
Rajar Q3 2015: Commercial radio closes in on BBC

Magda Ibrahim

The gap between BBC radio and commercial stations is ever decreasing, according to the latest Rajar radio audience listening figures released today (29 October).

VisitBritain rolls out video guides to refresh 'staid' cities
VisitBritain rolls out video guides to refresh 'staid' cities

Omar Oakes

VisitBritain, the tourism agency, is hoping to overturn "staid" opinions about the UK by hiring local filmmakers to create video guides for 10 cities.

Huawei calls global media buying review
Huawei calls global media buying review

Gideon Spanier

Huawei, the Chinese tech giant, has told agencies that it is reviewing its media buying arrangements on a global basis, just five months after appointing OMD in the UK.

Aperol seeks agency for experiential brief
Aperol seeks agency for experiential brief

James Swift

Aperol, the Italian aperitif owned by Gruppo Campari, is looking for an agency to create experiential campaigns.

Top Work
Kit Kat
Kit Kat "Bond" by J Walter Thompson London

Spectre, the 24th James Bond film (depending on how you count them), was released on 26 October and Nestlé sought to muscle in on the hype with a tactical campaign for Kit Kat on the movie's release date.

Department for Transport
Department for Transport "helpful hazards" by Abbott Mead Vickers BBDO

The Department for Transport has taken to spray-painting warning messages on animals to keep countryside drivers safe.

McDonald's
McDonald's "Happy Studio" by R/GA London

R/GA London has rebuilt McDonald's Happy Studio app and website, which will launch across Europe in the coming month as part of the Happy Meal programme.

Bicester Village
Bicester Village "style without the effort" by Just So

Bicester Village, the designer outlet shopping centre, parodies po-faced fashionistas in a new online campaign.

World's talking about: The secret of high school girls
World's talking about: The secret of high school girls

An ad by the Japanese make-up brand Shiseido has attracted nearly seven million views on YouTube in two weeks, thanks to a twist worthy of M Night Shyamalan.

Pick of the week: Elle, More women
Pick of the week: Elle, More women

James Swift

Elle UK's third annual feminism campaign is this week's pick.

Turkey of the week: Noddle, Meet the Noddlers
Turkey of the week: Noddle, Meet the Noddlers

Omar Oakes

Noddle's first ad campaign is unconvincing.

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