This week's most read news and best ad campaigns: Morrisons calls ad pitch, Tesco, Lawson joins Anomaly, A&E/DDB storm Big Awards

view in web browser add to safe senders list October 24, 2015 Campaign Saturday Shot

This week's most read news and best ad campaigns Most read news Morrisons to review creative account Gurjit Degun Morrisons, the supermarket chain, is planning to review its creative ad account. Meet the new Tesco family as supermarket unveils first TV ads by BBH Kate Magee Tesco has unveiled its first major advertising campaign since it handed its account to Bartle Bogle Hegarty without a pitch. Inside Tesco's new ad strategy Kate Magee Tesco's re-focus on its "Every Little Helps" strapline is an attempt to restore trust by showing how the customer is back at the heart of the business. Lawson takes MD role at Anomaly James Swift Anomaly has hired Richard Lawson, the head of account management at Bartle Bogle Hegarty, as its first managing director. A&E/DDB storms Big Awards Gurjit Degun Adam & Eve/DDB was named Outdoor Agency of the Year and Press Agency of the Year at the Campaign Big Awards last night. Grey hires trio to boost innovation Kate Magee Grey London has bolstered its strategic offering with a trio of senior appointments to help the agency get better at creating new products and innovations. Watch: Tesco's new TV ads James Swift Tesco puts its "every little helps" slogan at the heart of its new campaign to mark the supermarket's return to TV advertising. Pepsi Max, Uber offer 'Back to the Future' fans a DeLorean taxi ride Omar Oakes In London, "Back to the Future Day" inspires a special promotion Jeremy Renner fronts Rémy Martin campaign James Swift Jeremy Renner, the actor who starred in The Hurt Locker and The Avengers, fronts Rémy Martin's new global campaign celebrating life's all-rounders. Baileys appoints Mother as global strategic and creative agency Kate Magee Baileys, the Diageo-owned Irish liqueur brand, has appointed Mother as its global strategic and creative agency after a competitive pitch. Rugby World Cup 2015 ads: the best so far Michelle Perrett The Rugby World Cup, which is being hosted by England, kicks off on 18 September and brands are clamouring to show their support. Campaign showcases some of the best adverts so far. OMD UK wins Grand Prix and four golds at 2015 Media Week Awards Omar Oakes OMD UK led a successful night for Omnicom at the 2015 Media Week awards, after winning four golds and the Grand Prix. Top Work Burger King "hovertray" by Buzzman Today (21 October 2015) is Back To The Future Day - the date Marty and Doc visited in the second film of the classic time-travelling trilogy. Lotto "please not them - Vinnie Jones" by Abbott Mead Vickers BBDO Smirnoff "#WhatWeBring" by 72andSunny New York Smirnoff has launched the Smirnoff Electric range in the UK by commissioning a song and music video. Peugeot Sport "push the limits" by BETC Paris A man carrying a monkey passenger embarks on a car chase and then tangles with the mob in the new Peugeot ad - The Fast And The Furriest, if you will. Johnnie Walker "the gentleman's wager: II" by Jake Scott Jude Law, the actor, returns in a new film for Johnnie Walker, which the whisky brand is teasing with a trailer. Campaign Jobs Internal Communications Manager (London) Competitive + bonus EE, London Senior Planning Manager (London) Competitive + bonus EE, London Media Account Manager £40,000 p.a depending on experience Ebiquity, London (Central), London (Greater) Digital Account Director £55k Dot-Gap, London (Central) See all jobs

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