Media PM - How US action on media transparency will hit the UK; Yahoo and Google sign ad search deal; MPs and lords back Media Smart

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21st October 2015

How US action on media transparency will hit the UK The Association of National Advertisers in the US has appointed a private firm to investigate media rebates. Tom Denford, the co-chief executive of ID Comms, explains why UK agencies and advertisers should watch out. Yahoo and Google sign ad search deal Google is to push Yahoo's search capabilities on mobile and desktop following an ad-search deal between the companies. MPs and lords back Media Smart Fourteen MPs and peers, including the culture minister Ed Vaizey, have pledged their support to Media Smart, the media literacy programme for young people. My Media Week: Pippa Glucklich Pippa Glucklich, the co-chief executive at Starcom MediaVest Group, orders in bubbles to mark the Lidl win before heading straight back to the "war room" to ready a European pitch. What marketing predictions did Back to the Future Part II get right? From wearable tech to intelligence-led billboards, the movie sequel's vision of 2015 certainly seems prescient. But, Rocket Fuel's Dominic Trigg asks, where was social media and selfies? Latest blogs How to maximise your niche in a competitive online publishing market The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk. Airports in the spotlight The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector. How to future-proof a local media sales team The local media landscape has changed dramatically over the past decade, and continues to do so. Agency Sales Manager , TubeMogul Competitive Base Salary, Bonus & Equity, London (West), London (Greater) Senior Sales Exec - digital/print exciting Wedding portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30-35k plus generous commission structure, London (Central), London (Greater) Senior Sales Exec - digital/print gardening portfolio , MediaMigo Recruitment Limited Dependent on experience - circa 30k plus generous commission structure, London (Central), London (Greater) VOD Planner , Sky negotiable, Middlesex Presentation Scheduler , Sky negotiable, Middlesex

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