Aperol seeks agency for experiential campaigns, Best Halloween ads in 5 years, Jeremy Clarkson stars in Amazon Fire spot

view in web browser add to safe senders list October 30, 2015 Campaign Daily Fix

Latest news Aperol seeks agency for experiential brief James Swift Aperol, the Italian aperitif owned by Gruppo Campari, is looking for an agency to create experiential campaigns. Watch: the best Halloween ads in five years Brittaney Kiefer A giant talking spider, a dog in a Darth Vader costume, zombie pageant girls: these are some of our favourite Halloween ads from the last five years. Jeremy Clarkson can't resist dig at BBC in Amazon Fire TV ad Omar Oakes Jeremy Clarkson, the former BBC Top Gear presenter, has made light of his dramatic exit from the corporation earlier this year in a new ad for Amazon. Six key insights to build a start-up creative agency Chris Walmsley Independence should be a state of mind not a statement of fact, says the co-founder of Cubo as the creative agency celebrates its 20th anniversary. Rebekah Brooks to tear down The Sun's online paywall Gideon Spanier The Sun is to tear down its online paywall and make the website free, including its Premier League football clips, in a watershed moment as Britain's biggest-selling print newspaper vowed to "supercharge our digital advertising capabilities". Dogs Trust approaches agencies about integrated account Maisie McCabe Dogs Trust, the dog-welfare charity, has approached agencies regarding its integrated account, currently held by Kitcatt Nohr. Facebook launches 'lightweight' ad platform to help brands reach emerging markets Gurjit Degun Facebook has launched a new platform for advertisers to turn images into a "lightweight" video ad. Replay's 'mind-blowing' ad stars supermodel doing yoga in jeans Omar Oakes Replay, the fashion label, has hired the supermodel Irina Shayk to show off a new denim range that literally blows people's minds. Volvo's LifePaint gets retail launch ahead of Halloween James Swift Volvo has given LifePaint a second push, ahead of Halloween, as the safety product gets a retail launch. Apple adspend up 50% to record $1.8bn Gideon Spanier Apple dramatically increased its global advertising spend by 50 per cent to a record $1.8 billion (£1.18 billion) this year, according to its annual report. Greenpeace targets VW with Halloween ad Anna Reynolds Greenpeace is launching a brand attack in the UK that targets Volkswagen with a Halloween-themed advert and social media campaign, which addresses the emissions testing scandal. Edrington appoints The Leith Agency to Famous Grouse James Swift Edrington has appointed The Leith Agency as the global advertising agency for The Famous Grouse after a conflict forced Abbott Mead Vickers BBDO to resign the account earlier this year. Eight commercials that are accidentally horrifying Douglas Quenqua Some ads work hard to be scary. Others are creepy cause they just don't work. DigitasLBi sends tricks and treats to warn about risks of free Wi-Fi Gurjit Degun DigitasLBi has set up a Wi-Fi enabled pumpkin that gives users a "trick or treat experience" to highlight the potential risks of connecting to free hotspots. Mobile browsing set to replace desktop in fewer than 18 months Presented by Adobe Mobile apps or the mobile Web – which should brand marketers focus their time and money on during the run-up to Christmas? The Work HSBC "the invitation" by J Walter Thompson A little girl hands out invitations to a house-warming party after her parents buy an empty plot of land in a new HSBC ad promoting the bank's One Day Mortgage service. Private view: Rob Newlan and Charlie Snow Facebook's Rob Newlan and DLKW Lowe's Charlie Snow review ads by SSE, Freeview, Marie Curie, Persol, and Hovis. Editor's pick On the creative floor: Freuds Ben Brooks-Dutton So opulent is its new home that staff must be tempted to leave their shoes at the door. But the space is designed to inspire purposeful creativity rather than veneration, Ben Brooks-Dutton says. Will Apple News succeed where Newsstand failed? Maisie McCabe Apple's new content aggregator will take on Twitter and Facebook's latest release, Instant Articles. Also in the news Campaign Future Leaders returns with new brief for adland's hottest talent Staff This year's Campaign Future Leaders training programme will see each team work on a new brief to turn around a failing agency. Nabs Fast Forward winners create LGBT equality campaign Omar Oakes A team of young employees from agencies including Adam & Eve/DDB, DLKW Lowe, and Deep Focus won the 2015 Nabs Fast Forward competition with a campaign addressing transgender equality. WACL celebrates Future Leaders Awards Nina Jasinski There's plenty going wrong with our industry, but this is a scheme dedicated to what's going right, says the chief marketing officer at Ogilvy & Mather Group UK. Campaign Jobs Senior Planning Manager (London) Competitive + bonus EE, London Data Insights & Research Account Director £55k Dot-Gap, London (Central) Creative Art Director £80000 - £95000 per annum + + Benefits Mortimer Spinks, City of London Digital Account Director £55k Dot-Gap, London (Central) See all jobs

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