Media AM - Rebekah Brooks to tear down The Sun's online paywall; Jeremy Clarkson can't resist dig at BBC in Amazon Fire TV ad; Facebook launches 'lightweight' ad platform to help brands reach emerging markets
The Sun is to tear down its online paywall and make the website free, including its Premier League football clips, in a watershed moment as Britain's biggest-selling print newspaper vowed to "supercharge our digital advertising capabilities".
Commercial channels have invested in digital opportunities, becoming particularly good at being receptive to listeners’ more eclectic tastes and diversifying by creating sister stations, say Carat's AV planning managers.
Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the marketing body for out of home (OOH) with traditional industry values.
Pippa Glucklich, the co-chief executive at Starcom MediaVest Group, orders in bubbles to mark the Lidl win before heading straight back to the "war room" to ready a European pitch.
Archant, the local newspaper publisher, has appointed Matt Kelly, the group digital director of rival group Local World, to the newly created position of chief content officer.
This week, Jess Burley, global chief executive of m/SIX and chairman at AllTogetherNow, joins ITV at the Pride of Britain Awards and gets on board with new client, Just Eat.
The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk.
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