Friday, 30 October 2015

Media AM - Rebekah Brooks to tear down The Sun's online paywall; Jeremy Clarkson can't resist dig at BBC in Amazon Fire TV ad; Facebook launches 'lightweight' ad platform to help brands reach emerging markets

Media AM Bulletin

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Media AM Bulletin
30th October 2015
Rebekah Brooks to tear down The Sun's online paywall
Rebekah Brooks to tear down The Sun's online paywall
The Sun is to tear down its online paywall and make the website free, including its Premier League football clips, in a watershed moment as Britain's biggest-selling print newspaper vowed to "supercharge our digital advertising capabilities".
Jeremy Clarkson can't resist dig at BBC in Amazon Fire TV ad
Jeremy Clarkson can't resist dig at BBC in Amazon Fire TV ad
Jeremy Clarkson, the former BBC Top Gear presenter, has made light of his dramatic exit from the corporation earlier this year in a new ad for Amazon.
Facebook launches 'lightweight' ad platform to help brands reach emerging markets
Facebook launches 'lightweight' ad platform to help brands reach emerging markets
Facebook has launched a new platform for advertisers to turn images into a "lightweight" video ad.
Rajar Q3 2015: How commercial radio has closed digital gap with BBC
Rajar Q3 2015: How commercial radio has closed digital gap with BBC
Commercial channels have invested in digital opportunities, becoming particularly good at being receptive to listeners’ more eclectic tastes and diversifying by creating sister stations, say Carat's AV planning managers.
 
  Mobile browsing set to replace desktop in fewer than 18 months Mobile apps or the mobile Web – which should brand marketers focus their time and money on during the run-up to Christmas?  
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My Media Week: Alan Brydon
My Media Week: Alan Brydon
Alan Brydon, the chief executive of Outsmart, reveals how he is imbuing the new iteration of the marketing body for out of home (OOH) with traditional industry values.
Media Week Awards 2015: Photos from the night
Media Week Awards 2015: Photos from the night
Media Week hosted its annual awards on 22 October at Grosvenor House Hotel in London. Take a look at a gallery of photos from the evening.
My Media Week: Pippa Glucklich
My Media Week: Pippa Glucklich
Pippa Glucklich, the co-chief executive at Starcom MediaVest Group, orders in bubbles to mark the Lidl win before heading straight back to the "war room" to ready a European pitch.
Archant hires Local World's digital chief Matt Kelly
Archant hires Local World's digital chief Matt Kelly
Archant, the local newspaper publisher, has appointed Matt Kelly, the group digital director of rival group Local World, to the newly created position of chief content officer.
My Media Week: Jess Burley
My Media Week: Jess Burley
This week, Jess Burley, global chief executive of m/SIX and chairman at AllTogetherNow, joins ITV at the Pride of Britain Awards and gets on board with new client, Just Eat.
My Media Week: Tim Lefroy
My Media Week: Tim Lefroy
What happened when Tim Lefroy, chief executive of the Advertising Association, joined adland's finest in Westminster?
Latest blogs
Why content should not be the sole domain of journalists
Why content should not be the sole domain of journalists
The best thing about the Financial Times on Saturday is the brilliant parody that is How To Spend It.
How to maximise your niche in a competitive online publishing market
How to maximise your niche in a competitive online publishing market
The founder and chief executive of Maximum Media shares his tips on how to make the most out of a niche in a competitive market, following the launch of his latest venture Joe.co.uk.
Airports in the spotlight
Airports in the spotlight

The marketing director at JCDecaux Airport UK reports on how big increases in airline passengers have driven innovation in the out of home sector.

How to future-proof a local media sales team
How to future-proof a local media sales team
The local media landscape has changed dramatically over the past decade, and continues to do so.
Engineering value in a consolidating market
Engineering value in a consolidating market
In a rapidly consolidating marketplace it is more important than ever for media companies and publishers at every level to stand out.
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