Microsoft CMO moves to Facebook, social purchasing, Hyundai's LED tech, TV and digital video, Prudential searches for digital shop, UI and UX

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Microsoft UK CMO Philippa Snare leaves for Facebook 15 October 15, Shona Ghosh Microsoft's chief marketing officer in the UK, Philippa Snare, is leaving the company for Facebook after 16 years.     15 October 15 The impact of social purchasing makes it an inevitable roll-out feature Platforms tend to spring up and with relative predictability follow an adoption and innovation curve not that dissimilar to any other. Starting niche, they gather the masses, commercialise their offering... read more   15 October 15 The tipping point for TV and digital video For the first time, this year digital advertising will become worth more than double TV advertising. Whilst TV ad spend is predicted to rise 3.2% to £4bn, digital advertising will make the UK the first... read more   15 October 15 The Daily Poke: Just scroll to stroll Like the ease of shopping online, but miss the simplicity of picking things straight off the aisle? Aussie Farmers Direct did. Frustrated with the number of clicks you had to go through, they decided... read more   15 October 15 Using UI and UX design to make your brand more human There are a number of key trends influencing the way in which people engage with brands, including the mass market adoption of connected devices and the services that drive them, and the supplanting of... read more     Hyundai fits LED lights on racetrack to show 'intelligent' tyres 15 October 15, Sara Spary Hyundai has created a YouTube spot using LED lights to showcase its 'intelligent' driving system.   Lessons from The Lovie Awards jury: the internet cannot be stopped 15 October 15, Nicolas Roope Nicolas Roope, jury chairman for The Lovie Awards and founding partner of POKE London, gives Marketing an exclusive insight into 'The Internet Cannot be Stopped' . It is the theme of the 'Lovie Talks'... read more   Bots: the secret problem marketers are missing 15 October 15, Duncan Trigg Most advertisers naively think the negative impact of ads being seen by bots is limited to wasted impressions and budget. However, comScore's advertising effectiveness VP Duncan Trigg explains it's much... read more   Prudential launches hunt for digital shop 15 October 15, Kate Magee Prudential is seeking a digital agency to help overhaul its consumer-facing website.   Tech viewpoint on the evolution of TV 15 October 15, Jamie West TV advertising has been through a vast amount of change since its creation.                 Internal Communications Manager (London)   Competitive + bonus EE, London   Senior Planning Manager (London)   Competitive + bonus EE, London   Key Investment Product Manager   £34,589 - £40,693 (dependent on experience) RNLI, RNLI Headquarters, Poole, Dorset   Strategy Director   £75000 - £85000 per annum + benefits The Great & The Good, London   EMEA Field Communications Manager   Competitive Salary Dolby, Soho, London   Marketing & Communications Manager   Excellent salary & benefits Think Jam Limited, London (Central), London (Greater)   Graduate Scheme - Commercial Marketing   £28000 per annum + benefits EE, London   Researcher   Dependent on Experience Breakthrough Media, Waterloo   Junior Designer - Sky News   Negotiable Sky, London   Creative, UI & UX Manager   Negotiable Sky, London               See all jobs

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