Thursday 31 July 2014

Media PM - Stewart Easterbrook leaves Starcom MediaVest Group, plus Q2 Rajars; Channel 4; Yahoo

Media PM Bulletin

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Media PM Bulletin
31st July 2014
Stewart Easterbrook leaves Starcom MediaVest Group after 17 years
Stewart Easterbrook leaves Starcom MediaVest Group after 17 years
Stewart Easterbrook, the former chief executive of Starcom MediaVest Group turned European digital leader, is leaving the agency network after 17 years.
Rajar Q2 2014: Heart rebrand helps reach increase 20%
Rajar Q2 2014: Heart rebrand helps reach increase 20%
The expansion of the Heart brand reaped dividends for Global Radio in the second quarter as the network reached 9.07 million listeners a week, an increase of 20.4 per cent year on year.
The Q2 Rajars show a high point for good old talk radio
The Q2 Rajars show a high point for good old talk radio
Today's Q2 Rajar results highlight several success stories for commercial and public radio, not least the popularity of talk radio, says Michael Williamson, head of radio, Amplifi at Carat.
Richard Dunmall: 'It's a good day for the future of the radio industry'
Richard Dunmall: 'It's a good day for the future of the radio industry'
On the day Rajar results show that 36.8% of radio listening in the UK is now happening via a digital device, Bauer Media's group managing director, Richard Dunmall believes its time to celebrate.
Rajar Q2 2014: commercial radio makes gains on BBC
Rajar Q2 2014: commercial radio makes gains on BBC
Commercial radio reported a slight rise in listeners in the second quarter of 2014, while the BBC stations posted slight falls overall, according to the latest Rajar audience figures.
Rajar Q2 2014: Capital returns to London commercial radio top spot
Rajar Q2 2014: Capital returns to London commercial radio top spot
Double-digit growth in 95.8 Capital FM's reach since the last quarter has helped the station claw back the lead from Magic 105.4 in London's radio listening.
Yes, there are fewer cocks in Cameron's Cabinet, but it's not exactly a hen party
Yes, there are fewer cocks in Cameron's Cabinet, but it's not exactly a hen party
The comedian Andy Hamilton summed up how most of us feel about the injection of women into the new Cabinet when he said: "It's nice that Cameron has discovered women so near election time."
Avios ties up with C4 to reward consumers with free BA flights
Avios ties up with C4 to reward consumers with free BA flights
Travel rewards currency Avios partnered with Channel 4 to reveal the lucky winners of its 'Avios Big Reward' campaign, which gave members of the public the chance to bag 50 pairs of British Airways flights.
Yahoo keeps agencies guessing about Europe
Yahoo keeps agencies guessing about Europe
The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.
Yahoo keeps agencies guessing about Europe
Yahoo keeps agencies guessing about Europe
The company might have spent the past couple of years in an acquisition frenzy, but what's the strategy? By David Benady.
Jerry Wright explains the changes to regional newspaper figures
Jerry Wright explains the changes to regional newspaper figures
How did the recent changes to ABC's Regional Publication reporting come about and why were they introduced? ABC's chief executive Jerry Wright explains.
Record entries for Media Week Awards 2014: meet the judges
Record entries for Media Week Awards 2014: meet the judges
This year's Media Week Awards have attracted a record number of 563 entries from the UK's most innovative media companies.
My Media Week: Jon Slade
My Media Week: Jon Slade
This week, Jon Slade, commercial director, global digital advertising and insight, Financial Times, readies the FT's new attention-based CPM alternative - engaged time.
Latest blogs
NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators
NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators
Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move.
Enmity, amity and Pats: how peace has broken out in newsbrands
Enmity, amity and Pats: how peace has broken out in newsbrands
The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks.
CNN's Petra Malenicka: 'We don't talk about TV anymore'
CNN's Petra Malenicka: 'We don't talk about TV anymore'
At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka.
In an age of mobility, outdoor media is the second screen
In an age of mobility, outdoor media is the second screen
As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester.
Amazon's Fire phone could help win over the high street
Amazon's Fire phone could help win over the high street
With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins
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The Wall > 4 reasons native advertising is exploiting brands

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Digital PM The Wall
4 reasons native advertising is exploiting brands
Jonathan Rose
31 July 2014, 9:39AM

nativeAs content marketing continues to take over the popular marketing psyche, native advertising in particular is fast-becoming the most popular conception of the practice.

Native advertising has been billed as something of a panacea for brands who are seeing diminishing returns from traditional advertising that is blatant, irrelevant and overtly salesy. The promise of native advertising for brands has been the opportunity to access audiences that can be subtly exposed to branded content that has been published 'natively' and are therefore increasingly likely to pay attention. Off the back of this promise, a $44billion industry (source: Custom Content Council) has developed, with publishers, agencies, content creators and technology providers all clamouring to join the goldrush of this new opportunity.

Sharknado 2 stunt verdict: cod do better
Rachel Bull
31 July 2014, 9:22AM

killer sharkI've seen, shared and reported on film stunts in my time that have made me wow out loud. Like the time PS Live took a rock-like monument into Stonehenge on the Spring Solstice to promote adventure film The Croods. Or when a gigantic Spider Pig flew over Battersea Power Station for The Simpsons movie. And when we all got spooked watching the telekinetic coffee shop viral promoting The Rage: Carrie 2.

Mobile footfall tracking: the Google Analytics of the offline world
Viv Craske
31 July 2014, 8:36AM

ShoppingArcadeWhen it comes to shopper insight, online retail has long had the edge when it comes to seeing how shoppers are moving around the virtual shop floor, what they are buying and how often they revisit a site. Wifi and beacons are changing all that.

More social data won't solve Twitter's problem
The Wall
30 July 2014, 10:34AM

twitterbirdsA brief look at Twitter's record on the stock market over the past six months, up until yesterday’s Q2 results anyway, did not make for pleasant reading. It reminded me of the aftermath of a snap-hooked tee shot from a pro who has been hotly tipped, the ball careering ever further left in to the bushes beyond the rough. The decline had been caused by the reliance on two metrics with which the social network sells itself to investors and advertisers. First, monthly active users, a number that is climbing too slowly for the liking of many, and second, timeline views – again another slow grower.

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Social news from Brand Republic

Yahoo keeps agencies guessing about Europe
by Staff, 31 July 2014, 08:00AM
Hyundai kicks off CRM and digital contest
by Kate Magee, 31 July 2014, 08:00AM
The elusive social ROI
by James Devon, MBA, 31 July 2014, 09:05AM

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