Media AM - Trinity Mirror, Outdoor Plus, AOL, Joanna Shields, Now

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28th July 2014

Trinity Mirror's digital revenues up nearly 50% in H1 to £14.9m Trinity Mirror has reported "good progression" for in its half-yearly results today, with digital revenues rising nearly 50% and falls in print ads slowing. Outdoor Plus expands portfolio as part of additional £10m investment Out-of-home specialist Outdoor Plus has launched two new sites, adding to its portfolio and has announced a £10m investment package for 2014. AOL appoints Marta Martinez to head global video sales AOL has ramped up its video offering to advertisers with the appointment of Marta Martinez as global head of video sales. PM to appoint Tech City chairman Joanna Shields as digital guru Prime minister David Cameron is expected to appoint Joanna Shields, Tech City's chairman and ambassador, as his digital tsar. Now wins The Garden Centre Group The UK's largest group of garden centres, The Garden Centre Group, has appointed Now to handle its national rebrand. My Media Week: James Chandler This week, James Chandler, global mobile director, Mindshare launches the agency's wearable tech unit in NYC, presents to his 'Mobile Mum and Dad' at Facebook and tries to get the skinny on the iPhone 6. Shulman's Vogue bucks trends to remain on top Vogue's editor of more than two decades tells David Benady how the magazine has remained high-end while widening its appeal. Does radio need another digital multiplex? Is there demand among advertisers and listeners for the pending second national DAB multiplex, Arif Durrani asks. Take a lead from Carat and recharge your batteries over the summer holidays School's out for the summer - and so too, for once, is the sunshine. As teachers across the country pick themselves up and begin the healing process, spurred on no doubt by the promise that Michael Gove will not be returning to class in September, thoughts invariably turn to our own great escapes. Twitter's latest big idea: focus on the small talk The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks. The first World Cup to go viral - thanks to old and new media convergence The best World Cup in living memory, despite the inevitable disappointment of England's early departure, beautifully showcased the convergence of "old" and "new" media, where the quality of the football was matched by the entertainment experience. Latest blogs NRS is ready to build for a new future: Calls for 'media producers' to be differentiated from aggregators Following Campaign's revelation that the NPA has started a review of its requirements for audience measurement this month, Simon Redican, chief executive of the National Readership Survey explains why after a 56 year partnership, the company welcomes the move. Enmity, amity and Pats: how peace has broken out in newsbrands The newspaper business took a major leap forward this month with the launch of a commercial transaction system designed to enable cross-platform sell, says Rufus Olins, chief executive of Newsworks. CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins

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