Sunday, 27 July 2014

Campaign Sunday Best - Some of the best features and opinions from this week

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Dear ad agency CEO, please help me...
24 July 2014, 08:00AM
Dear ad agency CEO, please help me...
How do agency bosses respond to student pleas for advice and work placements? Jeremy Lee goes undercover to find out.
From start-up to corporate beast: the task facing Lund
by Claire Beale,
24 July 2014, 08:00AM
From start-up to corporate beast: the task facing Lund
I had lunch the other day with a former big-agency CEO who went off and did a start-up a couple of years ago.
Affluent consumers deserve richer ads
24 July 2014, 08:00AM
Affluent consumers deserve richer ads
Ads targeting the affluent tend to be hackneyed affairs - so ditch the clichés and actually engage with these people, Richard Huntington says.
Dave Trott: Academic Advertising
by Dave Trott,
22 July 2014, 10:14AM
Dave Trott: Academic Advertising
Advertising is now taught as an academic subject.
School of thought
24 July 2014, 08:00AM
School of thought
After 30 years, Dave Buonaguidi has swapped agency life to set up Gratis, a free school that he hopes will benefit both students and the creative industry alike.
The Scottish question
24 July 2014, 08:00AM
The Scottish question
To be or not to be a separate country? That is the big debate for the Scots, who will head to the polls in just under two months' time. As the battle to win votes heats up ahead of the 18 September referendum, we asked two senior creatives in Scotlan...
Ad business needs more like its rebel with a cause
by Jeremy Lee,
24 July 2014, 08:00AM
Ad business needs more like its rebel with a cause
A recent reunion at my village school was a reminder of how much your earliest years shape you. I once made a stab at a career in advertising, but it finished before it began - me having been stumped by the second question on Young & Rubicam's 1994 g...
Shulman's Vogue bucks trends to remain on top
24 July 2014, 08:00AM
Shulman's Vogue bucks trends to remain on top
Vogue's editor of more than two decades tells David Benady how the magazine has remained high-end while widening its appeal.
Private View: Darren Bailes and Steve Vranakis
24 July 2014, 08:00AM
Private View: Darren Bailes and Steve Vranakis
Shoestrings and heartstrings: Scottish independence
by MT Rainey,
23 July 2014, 08:09AM
Shoestrings and heartstrings: Scottish independence
How the Let's Stay Together campaign came together by MT Rainey.
Bravery doesn't exist in advertising
by Simon Labbett,
21 July 2014, 10:33AM
Bravery doesn't exist in advertising
Simon Labbett, the founder and creative director at Hometown London, questions whether bravery is ever an appropriate buzzword for the ad industry.
Twitter's latest big idea: focus on the small talk
24 July 2014, 08:00AM
Twitter's latest big idea: focus on the small talk
The World Cup is now over, but people are Tweeting about everyday life. Should brands join in, David Benady asks.
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