Monday 28 July 2014

Campaign Daily Fix - Specsavers, Malaysia Airlines, 180 Amsterdam, Kameleon, Stuart Duncan

 

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Latest news
Want a tactical ad? Should have gone to Specsavers
by Graham Daldry,
28 July 2014, 08:59AM
Want a tactical ad? Should have gone to Specsavers
Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.
Malaysia Airlines considers rebrand
by Kate Magee,
28 July 2014, 09:27AM
Malaysia Airlines considers rebrand
Malaysia Airlines may change its name as it contemplates a rebrand to salvage its reputation after two tragic incidents in less than six months.
PM to appoint Tech City chairman Joanna Shields as digital guru
by James Swift,
28 July 2014, 10:36AM
PM to appoint Tech City chairman Joanna Shields as digital guru
Prime minister David Cameron is expected to appoint Joanna Shields, Tech City's chairman and ambassador, as his digital tsar.
180 Amsterdam tasks Megan Wooding to head client services
by Mark Banham,
28 July 2014, 09:47AM
180 Amsterdam tasks Megan Wooding to head client services
Megan Wooding has been appointed head of client services at 180 Amsterdam.
Kameleon lands Sofaworks content brief
by Staff,
28 July 2014, 10:38AM
Kameleon lands Sofaworks content brief
The content marketing agency Kameleon has been appointed by the sofa retailer Sofaworks as its lead strategic agency.
Advertising veteran Stuart Duncan dies aged 85
by John Tylee,
28 July 2014, 05:59AM
Stuart Duncan, the former chairman of Crawfords, whose advertising career spanned more than half a century, has died aged 85.
Now wins The Garden Centre Group
by Kate Magee,
28 July 2014, 11:51AM
Now wins The Garden Centre Group
The UK's largest group of garden centres, The Garden Centre Group, has appointed Now to handle its national rebrand.
How not to use a celebrity
by Omaid Hiwaizi,
24 July 2014, 04:26PM
How not to use a celebrity
Omaid Hiwaizi, the chief strategy officer at Geometry Global, explains his hopes for a future of informed debate at Cannes Lions.
8 things I learnt as an IPA ad student
by Louise Ridley,
25 July 2014, 11:43AM
8 things I learnt as an IPA ad student
I recently joined hundreds of young people just starting out in the ad industry and graduating from the Institute of Practitioners in Advertising's Foundation Certificate. Here are some of the top eight things I learnt.

Latest Work

Playboy "come to party" by DDB Paris
28 July 2014, 07:35AM
Playboy
National Trust "nature misses you" by Jam
25 July 2014, 02:30PM
National Trust
BBC "WW1 Centenary" by Karmarama
25 July 2014, 09:00AM
BBC

Also in the news

Ford uses optical illusion to let consumers 'park' phantom car
by Ben Bold, 28 July 2014, 11:00AM
Ryanair's latest customer service approach helps drive 152% profit climb
by Ben Bold, 28 July 2014, 09:54AM
Boris Johnson seeks New Year's Eve sponsor
by Alex Brownsell, 28 July 2014, 09:27AM
Britvic GB marketer Jonathan Gatward takes up global role
by Ben Bold, 28 July 2014, 09:10AM
Campaign Viral Chart: Always ad reaches no 1 for second time
by Sara Kimberley, 25 July 2014, 09:37AM
Agencies need to be more creative about creativity
by Tim Leake, 25 July 2014, 09:04AM
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