Media AM - World Cup, The Guardian, Twitter, Flight Centre, National Trust

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09th July 2014

Brazil's shock World Cup exit attracts TV peak of 14m and record 32.6m tweets Brazil's spectacular exit from the Fifa World Cup in Brazil last night attracted a peak audience for the BBC of 14 million last night, and generated a record number of tweets for a single sporting event. Guardian plotting English language launch in India The Guardian's open, digital journalism has plenty more room for growth, including plans to launch in India, according to deputy chief executive David Pemsel - just don't mention GQ's Michael Wolff. Brands make the most of Germany's dramatic victory over Brazil Tesco, Paddy Power, Adidas and PornHub are among the brands to have made the most of Germany's 7-1 thrashing of the hosts, Brazil, in the first World Cup semi-final last night. Arena lands Flight Centre's media business Havas Media Group's Arena has been awarded Flight Centre's media planning and buying account, previously handled by IPG's Initiative. National Trust launches debut TV campaign The National Trust has brought its '50 things to do before you're 11¾' campaign to TV, the first television ad in the organisation's history. Passionate Gottlieb still has a buzz for Omnicom Omnicom Media Group's EMEA chief of 13 years is not quite ready to leave the company yet - particularly in the midst of the biggest-ever social experiment. By Louise Ridley. Maurice Lévy plots 'diplomatic' solution for the future of Publicis The Publicis Groupe chief tells Maisie McCabe what the collapsed merger means for his succession plan. The new normal is now upon us, and the Financial Times is feeling confident Take a look around you. For the first time in more than five years, this is the new normal for businesses in the UK. My Media Week: Russell Samuel This week, Russell Samuel, vice-president, creative planning and services, VIMN advertising & brand solutions, coordinates partnerships, press conferences and Nicole and Enrique's sound check at Isle of MTV Malta. Will Amazon Fire impact media on the high street? Can Amazon's first smartphone and its intriguing shopping function disrupt the marketplace, David Benady asks. IPC targets commercial unity with new model What does the industry make of the publisher's restructure, which merges the three divisions into one, Ian Griggs asks. Microsoft places greater emphasis on advertising The tech giant sees advertising as a key focus, but can it match the revenue generated by licensing, Maisie McCabe asks. Google is surely putting its energy into making cool stuff, not more advertising My Twitter stream is currently full of friends attending Google I/O, where it unveils all the cool stuff people are going to be able to build on. It's the usual mixture of excited squeals at clever new things and cynical mutterings about how Google will bend everything it has invented or bought so that it can show you more advertising. But I never worry about that, because I think Google is trying to get out of advertising. Latest blogs CNN's Petra Malenicka: 'We don't talk about TV anymore' At CNN, the Cable News Network owned by Turner Broadcasting, they no longer talk about television, says European leader Petra Malenicka. In an age of mobility, outdoor media is the second screen As the importance of both "context" and "mobility" come into their own in the media, outdoor stands to reap the benefits, says Chris Forrester. Amazon's Fire phone could help win over the high street With its new Fire phone launched on Wednesday, Amazon has the potential to instantly hijack the high street and make every song, sign, poster and product a point of sale opportunity, says Talon's Richard Simkins Heading the elephants off at the pass I attended a conference this week where the thorny topic of ad blocking received significant airtime. And no wonder, given what we heard. What's in a name? Why Techmedia is now Purch Antoine Boulin, president, media at Purch, explains the reasoning behind the group's recent rebranding.

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