Monday 28 July 2014

Breaking news from Brand Republic - Boris Johnson seeks New Year's Eve sponsor; plus Specsavers, Ryanair, Britvic and Banana Republic

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Boris Johnson seeks New Year's Eve sponsor
Boris Johnson seeks New Year's Eve sponsor
by Alex Brownsell
28 July 2014, 09:27AM
The Mayor of London's office is seeking a brand partner for the capital's New Year's Eve celebrations, following the decision of Vodafone not to sponsor the event for a second year.
Want a tactical ad? Should have gone to Specsavers
Want a tactical ad? Should have gone to Specsavers
by Graham Daldry
28 July 2014, 08:59AM
Specsavers' creative director Graham Daldry describes how his in-house team turned Luis Suarez biting an opponent into a viral ad for his brand in less than 16 hours.
Ryanair's latest customer service approach helps drive 152% profit climb
Ryanair's latest customer service approach helps drive 152% profit climb
by Ben Bold
28 July 2014, 09:54AM
Ryanair has announced a net profit of €197m �(156m) for its first quarter, a 152% hike on the same period last year, a performance driven in part by a concerted effort to improve its once-combative approach to customer service.

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Britvic GB marketer Jonathan Gatward takes up global role
Britvic GB marketer Jonathan Gatward takes up global role
by Ben Bold
28 July 2014, 09:10AM
Britvic is on the hunt for a UK marketing director following the appointment of incumbent Jonathan Gatward to the post of global category and capability director.
Ditch the grind and make happiness the thinking marketer's KPI
Ditch the grind and make happiness the thinking marketer's KPI
by Nicola Kemp
28 July 2014, 08:00AM
As Europe's summer exodus begins in earnest, Nicola Kemp explains why it's time to ditch the grind and make happiness the thinking marketer's KPI.
Banana Republic's eye for the startup guy
Banana Republic's eye for the startup guy
by Staff
25 July 2014, 11:15AM
Banana Republic has launched an online boutique to promote signature looks for different professions, including the stereotypical Silicon Valley "start-up guy".


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From the blogs

How going back to the source can awaken our creativity
Ben Leeves
28 July 2014, 8:53AM
The writing is on the wall for TV too
Wolf Allisat
25 July 2014, 10:09AM
Words still matter
Maria Kivimaa
25 July 2014, 9:55AM
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