Monday, 28 July 2014

The Wall > Want to get ahead in advertising? Find a coach

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Want to get ahead in advertising? Find a coach
Susan Billinge
28 July 2014, 10:01AM

women, by State Library of Victorial CollectionAn issue of the Evening Standard last week contained a pretty depressing piece highlighting findings from the ONS that found the gender pay gap is widening in London.

It reported that men are being paid 13% more than women, with women receiving only 86.8p per hour for every pound paid to men, a decrease from 89.1p the year before.

How going back to the source can awaken our creativity
Ben Leeves
28 July 2014, 8:53AM

Imperial War MuseumAll too often in the creative industry our focus rests on chasing the Next Big Thing. But what happens when we take a step back and work from the starting point of 'old'?

The writing is on the wall for TV too
Wolf Allisat
25 July 2014, 10:09AM

TV by Lubs Mary. FlickrMeasurement within print advertising has come under fire recently, criticism that online advertising has been seeing for sometime - not least from chair of Thinkbox, Tess Alps.

This is not the first time that transparency across online advertising has been compared unfavourably to other channels, and it is often TV that is held up as a shining example of an advertising model, but we often forget where it falls down and where online excels in terms of measurement and accountability.

Words still matter
Maria Kivimaa
25 July 2014, 9:55AM

writing by Pedro Ribeiro SimeosIt all started with those innocent little smileys that we began adding to our first text messages to convey a feeling. Then came Facebook, and we changed lengthy blogs for shorter status updates - and before long, those updates turned into photos. Then came Instagram, Pinterest, Vine, Snapchat and whatnot.

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