Tuesday, 8 July 2014

Digital AM - Wearable tech, Google, Samaritans, Pepsi Max, Lego, Guardian News & Media

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Wearable tech floodgates open on Amazon but more questions than answers remain
Wearable tech floodgates open on Amazon but more questions than answers remain
by Cameron Day
08 July 2014, 09:34AM
After Amazon launched a special wearable technology area of the website, Cameron Day, the development director at TMS, examines why the reality has not yet rivalled the rhetoric.
Google partners with the Barbican to show coders are artists
Google partners with the Barbican to show coders are artists
by James Swift
08 July 2014, 11:11AM
Coders are inherently creative and don't need to be partnered with art directors and copywriters, said Google Creative Lab's Steve Vranakis at a digital art exhibition at the Barbican last night.
Samaritans encourages men to talk about issues with #DownNotOut campaign
Samaritans encourages men to talk about issues with #DownNotOut campaign
by Ben Bold
08 July 2014, 11:22AM
Pop culture images from 'Rocky II' and 'Iron Man' are being used to convince men that they can be '#DownNotOut' and triumph over adversity, in a humorous digital campaign from charity the Samaritans.

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Pepsi Max calls on fans to take part in Kelly Rowland video
Pepsi Max calls on fans to take part in Kelly Rowland video
by Loulla-Mae Eleftheriou-Smith
07 July 2014, 03:00PM
Pepsi Max has released a new competition to allow fans to be part of a video for singer Kelly Rowland's latest track, 'The Game'.
Lego's partnership with Shell 'not awesome', according to Greenpeace viral
Lego's partnership with Shell 'not awesome', according to Greenpeace viral
by Alex Brownsell
08 July 2014, 11:00AM
Lego lovers be warned - the typically idyllic scene at the beginning of this video is not as it seems. Prepare to watch the happy toy characters drowned by a rising tide of oil, overseen by a cigar-puffing Shell executive.
Guardian News & Media reduces losses by 27% to £19.4m
Guardian News & Media reduces losses by 27% to £19.4m
by Arif Durrani
08 July 2014, 08:30AM
Guardian News & Media, publisher of The Guardian, The Observer and theguardian.com, has reported underlying losses of £19.4 million for the 12 months ending 30 March 2014, and ongoing growth in digital revenues.
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From the blogs

Joining the dots with HTML5 cross-screen advertising
Jonathan Milne
08 July 2014, 9:31AM
RIP press release?
Lisa Devaney
08 July 2014, 9:00AM
Ryan Air: A tale of trustworthiness
Caroline Noon
08 July 2014, 8:45AM
Research measurement needs to think outside the box
Jennie Sallows
07 July 2014, 9:55AM
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