| 4 reasons native advertising is exploiting brands | | Jonathan Rose | | 31 July 2014, 9:39AM |  As content marketing continues to take over the popular marketing psyche, native advertising in particular is fast-becoming the most popular conception of the practice.
Native advertising has been billed as something of a panacea for brands who are seeing diminishing returns from traditional advertising that is blatant, irrelevant and overtly salesy. The promise of native advertising for brands has been the opportunity to access audiences that can be subtly exposed to branded content that has been published 'natively' and are therefore increasingly likely to pay attention. Off the back of this promise, a $44billion industry (source: Custom Content Council) has developed, with publishers, agencies, content creators and technology providers all clamouring to join the goldrush of this new opportunity.
| | | | | | | Mobile footfall tracking: the Google Analytics of the offline world | | Viv Craske | | 31 July 2014, 8:36AM |  When it comes to shopper insight, online retail has long had the edge when it comes to seeing how shoppers are moving around the virtual shop floor, what they are buying and how often they revisit a site. Wifi and beacons are changing all that.
| | | | More social data won't solve Twitter's problem | | The Wall | | 30 July 2014, 10:34AM |  A brief look at Twitter's record on the stock market over the past six months, up until yesterday’s Q2 results anyway, did not make for pleasant reading. It reminded me of the aftermath of a snap-hooked tee shot from a pro who has been hotly tipped, the ball careering ever further left in to the bushes beyond the rough. The decline had been caused by the reliance on two metrics with which the social network sells itself to investors and advertisers. First, monthly active users, a number that is climbing too slowly for the liking of many, and second, timeline views – again another slow grower.
| | | | | | Latest jobs | | | Board Account Director- Advertising | | Recruiter Spectrum 360 Recruitment | | Salary £60k - £70k | | Location London (Central), London (Greater) / London (East), London (Greater) / London (North), London (Gr... | | | | | Account Director - top agency in Leeds | | Recruiter Perfect Marketing People | | Salary To £45k | | Location Bradford, West Yorkshire / Halifax, West Yorkshire / Harrogate, North Yorkshire / Huddersfield, W... | | |  | | Social news from Brand Republic | | | | | | | | | | |
No comments:
Post a Comment