Wednesday 30 July 2014

Campaign Daily Fix - Forest clashes with ASA on DoH smoking ad, Jude Law in Johnnie Walker ad, Jägermeister, Unilever, ITV, Maxus, Twitter, Rapp, DigitasLBi

 

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Latest news
Forest slams ASA decision on DoH smoking ad claims
by Mark Banham,
30 July 2014, 10:36AM
Forest slams ASA decision on DoH smoking ad claims
Smoking rights campaign group Forest has clashed with the Advertising Standards Authority and the Department of Health over claims in a television ad that smoking can cause "mutations" in the body.
Jude Law dance routine wins a boat in Johnnie Walker short
by Ben Bold,
30 July 2014, 08:00AM
Jude Law dance routine wins a boat in Johnnie Walker short
Two rich men, played by Jude Law and Giancarlo Giannini, drink whisky on a yacht in the Caribbean and have a gentlemanly wager. Cue the action switching to London, where Law ends up dancing in a dusty, disused theatre.
Why 2014 won't be the year of mobile advertising
by Tom Goodwin,
30 July 2014, 11:15AM
Why 2014 won't be the year of mobile advertising
It's been the year of mobile every year since 2008, but recent reports suggest we've finally made it.
Irresponsible Jägermeister TV spot banned
by Jeremy Lee,
30 July 2014, 08:57AM
Irresponsible Jägermeister TV spot banned
The Advertising Standards Authority has ruled that The Red Brick Road's "journey to surf" spot for Jägermeister was irresponsible, following complaints by the Youth Alcohol Advertising Council.
Unilever seeks to integrate global digital roster
by Sara Kimberley,
30 July 2014, 09:45AM
Unilever seeks to integrate global digital roster
Unilever is understood to be revamping its global digital roster, as part of a strategy to build its integrated agency network.
ITV pre-tax profits soar 40% to £250m
by Maisie McCabe,
30 July 2014, 09:58AM
ITV pre-tax profits soar 40% to £250m
ITV's pre-tax profit was £250 million in the first six months of 2014, a whopping increase of 40 per cent.
Maxus confirmed as world's fastest growing media agency
by Arif Durrani,
30 July 2014, 08:00AM
Maxus confirmed as world's fastest growing media agency
Maxus is the world's fastest growing media agency network over the last five years, while sibling MediaCom continues to be the biggest followed by Carat, according to agency evaluators Recma.
Twitter's Q2 ad revenues grow 129% to $277m
by Ben Bold,
30 July 2014, 09:32AM
Twitter's Q2 ad revenues grow 129% to $277m
Twitter has beaten analysts' expectations and boosted Q2 revenues by 124% year on year to $312m (£184m), although the social network made a loss of $145m (£86m), up from $42m (£28m) in 2013.
Rapp awarded full-service business for Cigna
by Mark Banham,
30 July 2014, 11:28AM
Rapp awarded full-service business for Cigna
Rapp has been awarded the creative, media and data accounts for Cigna Insurance Services in the UK, following a three-way pitch.
DigitasLBi boosts strategy team with McCann London hire
by Kate Magee,
30 July 2014, 08:57AM
DigitasLBi boosts strategy team with McCann London hire
DigitasLBi has boosted its strategy team with the appointment of Harry Pugsley, a planning partner at McCann London, as creative strategy director.

Latest Work

Playboy "come to party" by DDB Paris
28 July 2014, 07:35AM
Playboy
National Trust "nature misses you" by Jam
25 July 2014, 02:30PM
National Trust
BBC "WW1 centenary" by Karmarama
25 July 2014, 09:00AM
BBC

Also in the news

Lori Cunningham out in Telegraph reshuffle
by Arif Durrani, 30 July 2014, 08:00AM
BT Sport continues to invest in football line-up
by Arif Durrani, 29 July 2014, 02:41PM
Nationwide positions itself as 'people-led' in new campaign
by Ben Bold, 30 July 2014, 12:00PM
Diageo recruits Facebook's Nicola Mendelsohn as non-exec
by Ben Bold, 30 July 2014, 09:30AM
Meet Generation Z, the tech timebomb set to change marketing forever
by Nicola Kemp, 30 July 2014, 08:00AM
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