Thursday 31 May 2012

The Wall > Facebook is not the new Google. It's the new Yahoo or AOL

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Facebook is not the new Google. It's the new Yahoo or AOL
@gordonmacmillan
31 May 2012, 3:03PM

The New York Post's take on Facebook's IPOControversial, though not unexpected, piece from Michael Wolff on Facebook on the day when its stock has sunk by almost $11 since its IPO to $27.58.

His take is that not only is Facebook on course to go bust, but will take the rest of the ad-supported web with it. His argument is based on “one of the great business fallacies of our time” and that he says is that the web is a more efficient, and more profitable, advertising medium than traditional media.

Caring is King In Social - the new watchword in social media
Maeve OSullivan
31 May 2012, 11:54AM

Social Brands100 panel: Aaron Eccles from Cancer Research UK (left); Charles Ubaghs from Capital FM (middle); Nicola Clark from Chiltern Railways (right); Google's Paul Coffey; Twitter's Bruce Daisley;Giles Palmer from Brandwatch; chaired by the Wall's Gordon MacMillanThis post is provided by our partner Headstream, the social brand agency behind the Social Brands 100.

Caring is King. That’s the theme that dominates the findings of Social Brands 100 this year, according to Headstream‘s Julius Duncan. Brands that performed well in this year’s ranking are not afraid to maintain a human touch, conversing with, not talking at, individuals within their communities.

Mobli seeks to become a visual, social, Google
Charlotte Henry
31 May 2012, 8:12AM

Visual sharing has become ‘the next big thing’ is social media and tech with Instagram being acquired for $1billion, SocialCam habing 40 million users, Viddy having 28 million. Now there is Mobli too, an app that has gained 2 million users in the last two months, and whose founder has grand aims of creating a visual search engine of photos and videos to rival Google.

Justin Bieber, the tech savvy celebrity venture capitalist
@gordonmacmillan
31 May 2012, 7:48AM

justin bieber is not only a Twitter star, but a tech investorJustin Bieber is the cover star on this months Forbes magazine as it reveals its Celebrity 100. The piece picks up on his huge social media power, which is part of the reason he ranks third on Forbes celebrity power list this year, and how that tech savvy is about more than just the music.

Sex no longer sells - what really works when it comes to infographics
Rich Leigh
30 May 2012, 12:57PM

best infographic screengrabHaving entered the PR and marketing lexicon in a prominent way in the last year or two, infographics at first seemed to attract the sort of ire one would associate with (now widely-reviled) QR codes – or perhaps I’m positing based on the way I first felt.

The Twitter Eurovision results are in... and the Russian grannies have won [infographic]
Scott Thompson
30 May 2012, 11:06AM

Using Starcom MediaVest Group’s ECHOscreen tracking tool, we had a look at the mentions on Twitter of the Eurovision competition. And with over 2.3 million tweets around the event - peaking at over 25,000 tweets a second - it certainly gave us plenty to look at.

Barclays looks to step up its social media as UK banks trail
@gordonmacmillan
30 May 2012, 10:38AM

Barclays banks is expanding its social media presenceBanks have been traditionally poor when it comes to social media and that hasn’t really changed much over the last year. Relative to their size they have few followers between them on Twitter and only sporadic presence on Facebook, but at least one is trying to change that.

5 types of content to increase traffic, engagement, and shares
Khusboo Aulakh
30 May 2012, 9:16AM

Internet users are fed with content on every transaction. This content comes to us in many forms - it can be tangible or intangible, it can come from websites, blogs, social networks, vlogs, podcasts, and even mobile. Every single website you browse or picture you view on Flickr is a form of sharing and viewing content, making content the undisputable king of the online world.

Twitter in hunt for PR agency to boost consumer appeal
@gordonmacmillan
30 May 2012, 8:15AM

I wrote almost a year ago about how Twitter was talking about promoting itself more to UK consumers.

A lot has happened since then. Twitter has continued its speedy growth, passing 500 million accounts, and celebrated its first birthday in the UK. It is now looking to appoint a consumer PR agency to promote itself more to UK consumers.

Facebook rebuffed GM's request for bigger and higher-impact ads
@gordonmacmillan
29 May 2012, 11:36AM

Facebook rebuffed GM's request for bigger, higher-impact ads Details are filtering out about what promted General Motors global CMO Joel Ewanick to pull the car firm’s $10m Facebook ad budget.

The reason behind the fallout it appears as the same as in so many relationship breakdowns. GM wanted more from Facebook than the social network was prepared to give, according to Ad Age.

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Data & Direct Bulletin from Brand Republic - Karma Communications Group, Publicis Chemistry, DraftFCB

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Latest news
Bilboul named group CEO in Karmarama/Crayon merger
Bilboul named group CEO in Karmarama/Crayon merger
by Anne Cassidy
31 May 2012, 10:55AM
Karma Communications Group, which owns Karmarama, has merged the agency with its sister shop Crayon.
Publicis Chemistry founders Charlton and Garton depart
Publicis Chemistry founders Charlton and Garton depart
by Sara Kimberley
31 May 2012, 10:40AM
Publicis Chemistry's managing director, Diane Charlton, and its chief executive, Joe Garton, have resigned, prompting a management restructure.
DraftFCB hires Simon White as European planning chief
DraftFCB hires Simon White as European planning chief
by Sara Kimberley
31 May 2012, 10:55AM
DraftFCB has appointed Grey's managing director, Simon White, as its European chief planning officer.
Russell Davies: Can Facebook offer quality as well as quantity to brands?
Russell Davies: Can Facebook offer quality as well as quantity to brands?
by Russell Davies
31 May 2012, 08:00AM
It must be odd working at Facebook.
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
Think BR: Consumers are ready for an open dialogue about online advertising and privacy
by Carl White and Nick Stringer
28 May 2012, 08:00AM
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White, chief executive, ValueClick Europe, and Nick Stringer, director of regulatory affairs, IAB UK.
CREATIVE STRATEGY: Prometheus and stealing fire at TED
CREATIVE STRATEGY: Prometheus and stealing fire at TED
by Simon S Kershaw
31 May 2012, 10:34AM
While all is chaos and misery for the Greeks, for the geeks all is lovely in the garden (excepting George Lucas's 'Star Wars' cash-ins).
Steve Atkinson joins mobile network AdMaxim
Steve Atkinson joins mobile network AdMaxim
by Maisie McCabe
31 May 2012, 09:18AM
Steve Atkinson, formerly group sales director at Clear Channel Outdoor, is to join the US-based mobile ad network AdMaxim as its first vice-president of sales for Europe, the Middle East and Africa (EMEA).
Media360: MediaVest's Steve Parker on the importance of strategic insights and data
Media360: MediaVest's Steve Parker on the importance of strategic insights and data
by Arif Durrani
29 May 2012, 08:30AM
The roles of traditional planning and buying agencies in the 21st century are being increasingly redefined around strategic insights and data management, two topics underlined by Steve Parker, managing director of MediaVest at Media360 this month.
Missing People asks viewers to pick up the phone
Missing People asks viewers to pick up the phone
by Loulla-Mae Eleftheriou-Smith
25 May 2012, 09:00AM
Missing People, the independent charity that offers support for missing people and their families, has launched an emotionally-charged campaign that encourages viewers to call the helpline.
WPP buys into digital data agency Predictys SAS
WPP buys into digital data agency Predictys SAS
by Matthew Chapman
29 May 2012, 09:54AM
WPP-owned database marketing company KBM Group has acquired a majority stake in France-based digital data agency Predictys SAS.
Helen Edwards: Lies, damn lies and 'dataviz'
Helen Edwards: Lies, damn lies and 'dataviz'
by Helen Edwards, PPA Business columnist of the year
30 May 2012, 11:00AM
With 'data visualisation' finally at the forefront of marketers' consciousness, it is important that truth is not a casualty of creativity
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BR Insight
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
- Fully leverage your Facebook business page and ad products to connect ...
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Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)
Do you truly understand the unique interests of your customers? Performa...
Social Media Mastery: Making Technology Work for You (Webcast)
Sometimes you may feel bombarded by all the demands that email, social n...
Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast)
With the explosion of online advertising, many brands have taken a scatt...
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Marketing Daily - HSBC group marketing boss issues privacy warning to Facebook; plus Innocent, LoveFilm, Sainsbury's, and Reckitt Benckiser

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
HSBC group marketing boss issues privacy warning to Facebook
Alex Brownsell,
31 May 2012
 

HSBC group marketing director Chris Clark has warned that the brand may...

HSBC: boss issues privacy warning to Facebook
 
 
HSBC's Chris Clark on a new era for the bank's marketing
Alex Brownsell,
31 May 2012
 

The HSBC group marketing director is overseeing changes to the bank's positioning,...

HSBC's Chris Clark on a new era for the bank's marketing
 
 
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
Ben Hall,
31 May 2012
 

Coca Cola "haven't looked to change anything about how we approach any...

Innocent: business as usual after Coco-Cola acquired a majority stake
 
 
What brands should know about the dark side of Facebook
Nicola Clark,
31 May 2012
 

As concern over bullying of teenagers on Facebook grows, marketers must play...

What brands should know about the dark side of Facebook
 
 
Reckitt Benckiser hits carbon footprint target eight years early
Loulla-Mae Eleftheriou-Smith,
31 May 2012
 

Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has...

Nurofen: Reckitt Benckiser brand
 
 
MasterCard extends Priceless campaign with festival sponsorship
Alex Brownsell,
31 May 2012
 

MasterCard is to roll out the next phase of its 'Priceless London'...

MasterCard: Southbank sponsorship
 
 
Sainsbury's squares up to M&S for summer marketing face-off
Matthew Chapman,
30 May 2012
 

Sainsbury's is squaring up to Marks & Spencer with its own "summer...

Sainsbury's: 2011 'live well' campaign
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
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Birds Eye launches Clarence's Cookbook app on Facebook
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LoveFilm takes on rivals with HD streaming service
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Asda to roll out in-store summer marketing programme
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One-size definitely does not fit all
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Brands need to understand the needs of consumers as individuals to beat the competition, writes...

 
 
Love a grad this summer
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News that we are in the grips of a double-dip recession makes gloomy reading for...

 
 
Andy Murray should turn up to SW19 in gingham
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Tennis is turning into the new catwalk. Roger Federer with his preppy cardigans; Rafael...

 
 
Shouting loud in a hoarse category
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Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the...

 
 
Making Connections to Create Value
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)
 
Do you truly understand the unique interests of your customers? Performa...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
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