Monday 14 May 2012

Breaking news from Brand Republic - Yahoo, ITV, Tesco, easyJet, Brother, Birds Eye, Hovis

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list
part of Brand Republic
Brand Republic daily news bulletin
Latest news
Yahoo's chief executive Scott Thompson resigns after 5 months
Yahoo's chief executive Scott Thompson resigns after 5 months
by Sarah Shearman
14 May 2012, 08:52AM
Yahoo's chief executive Scott Thompson has resigned from his post amid rumours of health concerns, ending a turbulent five months at the helm that have been dogged by accusations he embellished his credentials for the role.
'Britain's Got Talent' final draws double the audience of 'The Voice'
'Britain's Got Talent' final draws double the audience of 'The Voice'
by Maisie McCabe
14 May 2012, 09:15AM
Ashleigh Butler and her dog Pudsey's victory in the 'Britain's Got Talent' final on ITV1 on Saturday night helped the show to a peak audience of 13.8 million viewers, more than twice the peak of 'The Voice' on BBC One.
Industry view: Is easyJet's marketing makeover working?
Industry view: Is easyJet's marketing makeover working?
by Loulla-Mae Eleftheriou-Smith
12 May 2012, 09:00AM
EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic clim...
Tesco escalates voucher war with Clubcard exchange campaign
Tesco escalates voucher war with Clubcard exchange campaign
by Matthew Chapman
14 May 2012, 08:57AM
Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies.
Thai company set for Birds Eye bid
Thai company set for Birds Eye bid
by John Reynolds
14 May 2012, 08:50AM
A Thai food company is gearing up for a £2.5bn acquisition of Birds Eye, the maker of Birds Eye fish fingers.
Brother targets small businesses with Channel 4 sponsorship
Brother targets small businesses with Channel 4 sponsorship
by Nick Batten
14 May 2012, 09:00AM
Office equipment brand Brother is sponsoring Channel 4's 'inspirational' programmes including 'Secret Millionaire', 'Undercover Boss UK' and new show 'Bank of Dave' in a deal brokered by Carat.
Hovis launches British Farmers Loaf with £3.5m marketing push
Hovis launches British Farmers Loaf with £3.5m marketing push
by Sarah Shearman
11 May 2012, 04:50PM
Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf.
Opinion
Think BR: Online finance in the age of data
Think BR: Online finance in the age of data
by Philip Dyte
14 May 2012, 08:30AM
A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect.
Can advertising change the world?
Can advertising change the world?
by Paul Brazier, executive creative director, AMV BBDO
10 May 2012, 09:54AM
You might wonder what someone who has spent his days helping to convince people of the excitements of certain brands of afternoon beverages or potato-based snacks has to say about overseas aid. And you'd be right to ask that question.
Intelligence
How social media is removing the barriers between corporate and consumer brands
How social media is removing the barriers between corporate and consumer brands
by Cathal Smyth
14 May 2012, 08:00AM
Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group.
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'
by Matt Chapman
11 May 2012, 01:00PM
The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade.
Also in the news
Carlsberg launches star-studded football-focused ad
by Sara Kimberley, 11 May 2012, 12:48PM
Campaign Viral Chart: P&G holds strong as Thinkbox debuts
by Ben Hall, 11 May 2012, 12:10PM
Time shocks readers with breastfeeding image
by Staff, 11 May 2012, 10:44AM
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
by Rachel Barnes, 10 May 2012, 12:30PM
NEWSPAPER ABCs: The i stalls after seven-month stellar run
by John Reynolds, 11 May 2012, 04:30PM
NEWSPAPER ABCs: Sun on Sunday is biggest faller in April
by Daniel Farey-Jones, 11 May 2012, 03:05PM
Newspapers are better suited to Saturdays
by Arif Durrani, 11 May 2012, 01:47PM
Latest Blog Entries
Beard beauty
Greg Taylor, 14 May 2012
Chicken Soup for the Soul in a magazine
Lucy Church, 14 May 2012
Brain surgery on Twitter? It's hardly rocket science.
Mark Tomkins, TDA, 14 May 2012
Manchester United's credit card of "Champions" ruined by the new champions!
Chris J Reed, 14 May 2012
Was it better back then ?
Steve Henry, 13 May 2012
Will i am - Well he is .......
MARTIN BOWLEY, 12 May 2012
More Blogs
Latest jobs
Product Marketing Executive - iPhone/iPad accessories
Recruiter GEAR4
Salary £20,000 - £22,000 dep on exp
Location High Wycombe
Account Manager / Senior Account Manager
Recruiter fishtank
Salary £25000.00 - £35000.00 per annum
Location Bristol
Media Director
Recruiter PFJ
Salary £50000.00 - £65000 per annum + other benefits
Location London
Project Manager
Recruiter Blue Skies Marketing Recruitment
Salary £30000 to £35000 per annum
Location London
Middleweight Art Director
Recruiter Pitch Consultants
Salary £27000 - £35000 per annum
Location West Midlands
Digital Designer
Recruiter Propel
Salary £30000 - £35000 per annum
Location West End
Search More Jobs
BR Insight
Create Winning Online Content That Powers Customer Engagement And Sales (Webcast)
The online world is moving and innovating constantly but it’s not ...
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Whitepaper)
Do you truly understand the unique interests of your customers? Performa...
Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement (Whitepaper)
Producing compelling video content is key - but how do you make yours st...
Power Your Online Sales: 2012's Top Ten E-Commerce Trends (Whitepaper)
The world of e-commerce is changing constantly, sometimes driven by prod...
Social Media Mastery: Making Technology Work for You (Webcast)
Sometimes you may feel bombarded by all the demands that email, social n...
Online Advertising in 2012: A Waste Of Time Or Improving Your Bottom Line? (Webcast)
With the explosion of online advertising, many brands have taken a scatt...


Manage my bulletins Unsubscribe from bulletin
© Haymarket 1957 - 2010 All rights reserved
News Jobs Blogs & Forums Tenders

No comments:

Post a Comment