Latest news | | | | | | Yahoo's chief executive Scott Thompson has resigned from his post amid rumours of health concerns, ending a turbulent five months at the helm that have been dogged by accusations he embellished his credentials for the role. | | | | | | | Ashleigh Butler and her dog Pudsey's victory in the 'Britain's Got Talent' final on ITV1 on Saturday night helped the show to a peak audience of 13.8 million viewers, more than twice the peak of 'The Voice' on BBC One. | | | | | | | EasyJet's change of marketing strategy in October last year appears to be paying off judging by its recent financial results, which show a 12% boost in revenue per seat. Three experts offer their thoughts on its repositioning in a tough economic clim... | | | | | | | Tesco is reprising its Clubcard Exchange voucher activity as the battle over voucher promotions in the supermarket sector intensifies. | | | | | | | A Thai food company is gearing up for a £2.5bn acquisition of Birds Eye, the maker of Birds Eye fish fingers. | | | | | | | Office equipment brand Brother is sponsoring Channel 4's 'inspirational' programmes including 'Secret Millionaire', 'Undercover Boss UK' and new show 'Bank of Dave' in a deal brokered by Carat. | | | | | | | Premier Foods brand Hovis is investing £3.5m in an integrated marketing campaign to back a new premium product called British Farmers Loaf. | | | | Opinion | | | | | | A new wave of mobile finance apps could provide marketers with a wealth of valuable data, writes Philip Dyte, paid social planner, iProspect. | | | | | | | You might wonder what someone who has spent his days helping to convince people of the excitements of certain brands of afternoon beverages or potato-based snacks has to say about overseas aid. And you'd be right to ask that question. | | | | Intelligence | | | | | | Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group. | | | | | | | The Ocado co-founder and commercial director is resolutely optimistic despite the brand's failure to turn a profit in the past decade. | | | | | | Latest jobs | | Media Director | Recruiter PFJ | Salary £50000.00 - £65000 per annum + other benefits | Location London | | | | Project Manager | Recruiter Blue Skies Marketing Recruitment | Salary £30000 to £35000 per annum | Location London | | Digital Designer | Recruiter Propel | Salary £30000 - £35000 per annum | Location West End | | | | | |
No comments:
Post a Comment