Marketing Daily - Nike marketing boss attacks 'institutionally analogue' businesses; plus M&S, Kopparberg, Birds Eye, and Manchester City

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing May 2012   Latest News   Nike marketing boss attacks 'institutionally analogue' businesses Nicola Clark, 14 May 2012   To mark the publication of their book Velocity, Nicola Clark talks to...     Industry view: Does M&S's new value food range hit the spot? Matthew Chapman, 14 May 2012   Marks & Spencer's introduction of a value-focused range, Simply M&S, is dividing...     Man City's title win 'can double sponsorship earnings' John Reynolds, 14 May 2012   Manchester City has the potential to double its sponsorship earnings over the...     Tesco escalates voucher war with Clubcard exchange campaign Matthew Chapman, 14 May 2012   Tesco is reprising its Clubcard Exchange voucher activity as the battle over...     Industry view: Is easyJet's marketing makeover working? Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones, 12 May 2012   EasyJet's change of marketing strategy in October last year appears to be...     Kopparberg unveils 'un-established' marketing drive Gemma Charles, 14 May 2012   Kopparberg is set to unleash a £10m marketing campaign which aims to...     Heathrow launches campaign reassuring passengers of smooth Olympic run Loulla-Mae Eleftheriou-Smith, 14 May 2012   Heathrow, the BAA-owned airport, has today (14 May) launched a marketing campaign...       Also in the News   Thai company set for Birds Eye bid John Reynolds, 14 May 2012   BlackBerry hails people of action in global campaign Matthew Chapman, 14 May 2012   Flybe takes a swipe at rivals in humorous ad Sara Kimberley, 14 May 2012   DDB takes emotional approach for new VW Polo campaign Loulla-Mae Eleftheriou-Smith, 14 May 2012       Blogs     Brain surgery on Twitter? It’s hardly rocket science. Mark Tomkins, TDA   Where's your head at? Over 14million people's smart phone screens if you're a 21 year...     If it’s OK by Gary Neville, it’s OK by me John Reynolds   So the Football League is in talks with Capital One about the US financial giant...     After the Falklands, how will WPP police its agencies? Chris Barraclough   Y&R Buenos Aires has “gone rogue” and produced a piece of propaganda on behalf of the Argentine Government featuring a...     What’s going on at WH Smith? Richard Fullerton   I had cause to visit my local WH Smith in Wood Green, North London, on...     How Samsung trumped Nokia Helen Edwards   One day, the story of how Samsung eclipsed Nokia as the number one mobile phone brand by handset shipments will...             Whitepapers     Retail & POS Marketing Manager, TUI Travel Plc £Competitive, Luton, Bedfordshire Commercial Manager, Tesco - Clubcard £Competitive + Benefits, Three Bridges Product Manager, Trader Media Group On Application, Wimbledon Product Executive, Trader Media Group £32,000, Wimbledon (South London) Web Analytics Executive, Tesco - Clubcard £Competitive + Benefits, Three Bridges, Crawley Account Manager, Connect Advertising c.£30,000 + bonus, West Midlands Tactical Account Manager - Field Marketing, Stonor £30k-£35k, Berkshire Operations Manager - FIELD MARKETING, Dylan Up to £28k, Central London Senior Digital Project Manager, Source £50000 - £60000 per annum, London Junior Digital Project Manager, Source £20000 - £24000 per annum, London     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ▼  May (143) The Wall > Facebook is not the new Google. 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