Thursday 31 May 2012

Breaking news from Brand Republic - Old El Paso, Joint, Goodyear, Sainsbury's, British American Tobacco

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Latest news
Old El Paso kicks off £25m global ad review
Old El Paso kicks off £25m global ad review
by Anne Cassidy
31 May 2012, 08:00AM
Old El Paso, the General Mills Mexican food brand, is reviewing its global advertising account, worth around £25 million.
Joint finally opens for business
Joint finally opens for business
by Jeremy Lee
31 May 2012, 08:00AM
The agency start-up being launched by Richard Exon and Damon Collins, the former chief executive and executive creative director respectively of Rainey Kelly Campbell Roalfe/Y&R, opens its doors for business this week and will be called Joint.
Goodyear launches £30m media pitch
Goodyear launches £30m media pitch
by Katherine Levy
31 May 2012, 08:00AM
The tyre giant Goodyear Dunlop is reviewing its estimated £30 million pan-European media planning and buying business, which is currently split between a number of networks.
Sainsbury's squares up to M&S for summer marketing face-off
Sainsbury's squares up to M&S for summer marketing face-off
by Matthew Chapman
30 May 2012, 03:44PM
Sainsbury's is squaring up to Marks & Spencer with its own "summer to remember" push that highlights its grassroots involvement with the season's upcoming royal and sporting events and not just "jumping on the bandwagon".
British American Tobacco seeks digital shop for new luxury range
British American Tobacco seeks digital shop for new luxury range
by Anne Cassidy
31 May 2012, 08:00AM
British American Tobacco is looking for a digital agency to handle the launch of a new range of luxury tobacco products.
Neil Jones joins Johnston Press as commercial chief
Neil Jones joins Johnston Press as commercial chief
by Katherine Levy
31 May 2012, 09:50AM
Neil Jones, the former Carat managing director, has been appointed to the newly created role of group commercial and marketing director at Johnston Press.
Birds Eye launches Clarence's Cookbook app on Facebook
Birds Eye launches Clarence's Cookbook app on Facebook
by Sarah Shearman
31 May 2012, 08:30AM
Birds Eye has launched the 'Clarence's Cookbook' Facebook app, which includes a meal planner and recipe finder for parents.
Steve Atkinson joins mobile network AdMaxim
Steve Atkinson joins mobile network AdMaxim
by Maisie McCabe
31 May 2012, 09:18AM
Steve Atkinson, formerly group sales director at Clear Channel Outdoor, is to join the US-based mobile ad network AdMaxim as its first vice-president of sales for Europe, the Middle East and Africa (EMEA).
Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs
Adam & Eve, MG OMD and Goodstuff pick up Thinkbox TV Planning gongs
by Daniel Farey-Jones
30 May 2012, 05:45PM
Adam & Eve's Save the Children campaign took the Grand Prix at the Thinkbox TV Planning Awards 2012, with Manning Gottlieb OMD and Goodstuff also among the winners.
Opinion
Can Neil Jones help transform Johnston Press?
Can Neil Jones help transform Johnston Press?
by Arif Durrani
31 May 2012, 09:30AM
One thing you have to say about the lofty commercial media man Neil Jones, he doesn't shy away from a challenge.
Russell Davies: Can Facebook offer quality as well as quantity to brands?
Russell Davies: Can Facebook offer quality as well as quantity to brands?
by Russell Davies
31 May 2012, 08:00AM
It must be odd working at Facebook.
Intelligence
How digital can turn a great story into a super-franchise
How digital can turn a great story into a super-franchise
by
31 May 2012, 08:00AM
Bobi Carley explains how films, TV shows and video games are using new platforms to extend their brand.
Google's big debate on piracy, privacy and porn
Google's big debate on piracy, privacy and porn
by
31 May 2012, 08:00AM
The annual Google Zeitgeist conference enhances the technology giant's role in thought leadership, Alex Dunsdon reports.
Also in the news
Phones4U horror spot tops 2011's most complained about ads
by Arif Durrani and Ben Hall, 30 May 2012, 12:01AM
WPP rejects criticism over Sorrell's £13m pay package
by Daniel Farey-Jones, 30 May 2012, 12:37PM
GB Paralympic football team to miss out on medal because of lack of sponsor
by John Reynolds, 30 May 2012, 12:09PM
Cadbury parts company with marketer Creighton after 35 years
by John Reynolds, 30 May 2012, 10:50AM
Kleenex rolls out Facebook game for hay fever sufferers
by Sarah Shearman, 30 May 2012, 10:14AM
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