Friday, 4 May 2012

Marketing Daily - REVOLUTION SPECIAL: Social Media - Meet the new social networks. Plus O2, Capital One, Samsung, and Michael Jackson

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
Revolution: Social Media - Meet the new social networks
Trevor Clawson,
04 May 2012
 

Hardly a month goes by without news of yet another niche social...

Google+ remains
 
 
Revolution: Special Report - Real-time bidding - A new dawn for display?
Stuart Derrick,
04 May 2012
 

The days of buying banner placements in blocks of thousands or millions...

Revolution: Special Report - Real-time bidding - A new dawn for display?
 
 
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
Kim Benjamin,
04 May 2012
 

With real-time bidding promising to take hold in the UK, Kim Benjamin...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
 
 
Revolution: Social Media - ROI: Like it or lump it
Kim Benjamin,
04 May 2012
 

Can brands determine the value of a Facebook 'like' or a Twitter...

Revolution: Social Media - ROI: Like it or lump it
 
 
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
Noelle McElhatton,
04 May 2012
 

Marketing quizzed O2 marketing director Sally Cowdry about the strategy behind last...

Sally Cowdry: O2 marketing director
 
 
Capital One in frame to become League Cup sponsor
John Reynolds,
04 May 2012
 

Capital One is thought to be in late stage discussions with the...

Carling: opts out of football sponsorship deal
 
 
Heavy marketing to drive Samsung Galaxy S III 'designed for humans'
Matthew Chapman,
04 May 2012
 

Samsung has announced plans to heavily invest in marketing to promote its...

Samsung Galaxy S III: launches in the UK on 30 May
 
 
Pepsi releases limited-edition Michael Jackson cans for global push
Loulla-Mae Eleftheriou-Smith,
03 May 2012
 

Pepsi is gearing up for a major marketing push that will place...

PPepsi: unveils Michael Jackson packaging
 
 
Havana Club unveils pan-European "Mojito Embassy" activity
Gemma Charles,
04 May 2012
 

Havana Club International has opened the first of a series of pop-up...

Havana Club: pop-up bar activity
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
KLM launches nine-month UK Facebook initiative
Loulla-Mae Eleftheriou-Smith,
04 May 2012
 
BA unveils plans for giant screen in Olympic Park
Loulla-Mae Eleftheriou-Smith,
04 May 2012
 
Boots revamps pharmacies to reflect specialities
Matthew Chapman,
04 May 2012
 
Around 500 jobs at risk at bmibaby
John Reynolds,
04 May 2012
 
Chinese firm acquires majority stake in Weetabix
John Reynolds,
03 May 2012
 
 
 
Blogs
 
 
Grand incentive to alter pack mentality
Helen Edwards
 

You’ve just woken up and already there’s a critical text from the boss, ending with that most patronising of words:...

 
 
Survival of the fittest
Heather Westgate, TDA
 

Some of the world's brightest and most influential marketers gathered at the Festival of Media...

 
 
Kellogg’s should be next shirt sponsor of Man Utd
John Reynolds
 

Ask the average Manchester United fan what he thinks about AON, and he'll probably say:...

 
 
The four economic reasons to rebrand your business
Sookie Shuen
 

How much can your company benefit from a timely rebranding and revitalization? When considering this...

 
 
Barclays Should Forget CSR And Pay More Tax
Unofficial Partner
 

Character is what you do when you think nobody is watching. When Barclays...

 
 
 
 
 
 
Whitepapers
 
 
 
 
Jobs of the Week

Integrated Account Director - London - £38,000 - £42,000, Dynamic New Alliances £38K-42K, London

Digital Account Executive - b2b technology agency, Ad Lib Up to £22k, Berkshire

Category Manager - Impulse Channel, First Drinks Highly competitive salary, £6,000 car allowance and a generous bonus 30%, Based at our prestigious offices in Hook.

Channel Partner Marketing Manager - Telecom Channel, Apple Competitive, Central London

Copywriter, B2B Comms. Integrated marketing agency., Escape Hatch Media Recruitment £30 - £35K, Kent. Commutable from Sussex

Senior Digital Project Manager, Source £50000 - £60000 per annum, London

Digital Content Strategist for digital publisher, Spotlight Recruitment £50000 - £70000 per annum + benefits, West End

Marketing Coordinator - Top food retail brand. Manchester, Perfect Marketing People To £25k, Manchester

Website Operations Manager, Stopgap £31000 - £32000 per annum, London

Brand Manager - Assistant Advertising & Communications, Stopgap £35000 - £40000 per annum, Harlow

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