| Latest news | |  | | | | | McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk, marking a key milestone in its transformation of the UK business. | | |  | | | | | UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss. | | |  | | | | | Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate division of rival Kraft Foods. | | |  | | | | | Billington Cartmell is the latest in a string of agencies to be called on by 'The Apprentice' for the show's advertising task, which will air tomorrow (16 May). | | |  | | | | | Groupon, the daily deals service, has narrowed its net losses by 96% to $3.59m (£2.2m) for the three months ended 31 March 2012, while slashing marketing costs by nearly 50%. | | |  | | | | | Channel 4's advertising performance in 2011 has been affected by the "negative viewpoint" media agencies held of the broadcaster in the autumn 2010, following news it was losing 'Big Brother' and 'Friends', according to sales director Jonathan Allan. | | |  | | | | | VisitEngland chief James Beresford has hit back at industry criticism of the £5m marketing spend on the body's 'GREAT' campaign to promote domestic tourism. | | |  | | | | | O2 has invited customers to put forwards brands it should add to its Priority Moments offers line-up, with Nando's, Cineworld and Amazon among the popular early nominations. | | | | | Opinion | |  | | | | | It used to be the case that the best agency start ups were born during recessions, but Bob Willott questions whether that is the case any more. | | |  | | | | | The UK rollout of 4G networks will boost mobile creativity but Apple has to get on board, writes Luke Harris, HTML5 developer, 4th Screen Advertising. | | | | | Intelligence | |  | | | | | The majority of British consumers perceive store brands to be the same as or better than national brands, writes Heather McCarthy, director, Ipsos Marketing. | | |  | | | | | Integrating social media into brand marketing campaigns has shifted from a niche add-on to standard practice in a few short years, writes Cathal Smyth, managing director, The Group. | | | | | | | Latest jobs | | | | | |  | | |
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