Tuesday, 29 May 2012

Digital AM - LG, Innocent, Facebook and Twitter, Heat, Burberry

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Digital AM
Latest news
LG Mobile launches One Direction competition on Twitter
LG Mobile launches One Direction competition on Twitter
by Matthew Chapman
29 May 2012, 09:30AM
LG Mobile is pushing its L-Series smartphones with a One Direction ticket giveaway run via Twitter.
Innocent tops the Social Brands 100
Innocent tops the Social Brands 100
by Gordon MacMillan
29 May 2012, 08:30AM
Innocent has been named the most 'social' brand in the latest Social Brands 100 ranking of consumer brands and their use of social media, beating Starbucks into second place.
Facebook and Twitter target UK SMEs with adspend giveaways
Facebook and Twitter target UK SMEs with adspend giveaways
by Sarah Shearman
29 May 2012, 11:44AM
Facebook and Twitter are going head to head in their attempts to attract small to medium-sized businesses after both launched education and free advertising initiatives.
Bauer's Heat to produce 'dual viewing' shows for Channel 4
Bauer's Heat to produce 'dual viewing' shows for Channel 4
by Maisie McCabe
29 May 2012, 09:07AM
Channel 4 has signed a partnership with Bauer Media that involves Heat magazine editor Lucie Cave hosting special online shows for viewers tuning in to Channel 4 shows, including 'Hollyoaks', on TV.
Burberry boosts digital approach with interactive campaign
Burberry boosts digital approach with interactive campaign
by Nicola Clark
29 May 2012, 12:01AM
Burberry is to embrace '"fast fashion" by allowing consumers to buy items from its next collection online and in-store ahead of traditional drop dates.
WPP buys into digital data agency Predictys SAS
WPP buys into digital data agency Predictys SAS
by Matthew Chapman
29 May 2012, 09:54AM
WPP-owned database marketing company KBM Group has acquired a majority stake in France-based digital data agency Predictys SAS.
EBay Fashion sponsors Marie Claire app
EBay Fashion sponsors Marie Claire app
by Nick Batten
29 May 2012, 10:58AM
IPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched Marieclaire.co.uk app for iPhone, BlackBerry and Android.
BA harnesses Facebook to help Brits home for Olympics
BA harnesses Facebook to help Brits home for Olympics
by Daniel Farey-Jones
28 May 2012, 01:05PM
British Airways is to tap into national pride with a Facebook promotion allowing Britons to nominate friends and family abroad to receive free flights to the UK, plus Olympics and Paralympics tickets.
Also in the news
Unilever partners with News Corp and Viacom for digital content
by Loulla-Mae Eleftheriou-Smith, 28 May 2012, 09:52AM
National Trust launches Wallace and Gromit ads
by Matthew Chapman, 28 May 2012, 11:40AM
Yahoo pulls plug on Livestand after seven months
by Sarah Shearman, 28 May 2012, 10:49AM
Conde Nast offers advertisers tablet metrics
by Nick Batten, 25 May 2012, 11:30AM
From the blogs
Top 5 most common blogger outreach mistakes and how to avoid them
Katie Fincham
29 May 2012, 9:48AM
A&E; No Accident or Emergency
ianmillner
29 May 2012, 9:13AM
Pitching Legends - Claire Beale interviews Robin Wight at the IPA
Daren Kay
29 May 2012, 9:07AM
Escargots to go?
Greg Taylor
29 May 2012, 8:42AM
STRATEGISTS v FIDDLERS
Dave Trott
29 May 2012, 8:10AM
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