Friday 25 May 2012

The Wall > Twitter remains the most popular social network among FTSE 100 companies

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Digital PM The Wall
Facebook unveils app to manage Pages on the go
Rachel Hawkes
25 May 2012, 12:19PM

Facebook Pages ManagerFacebook has quietly rolled out Facebook Pages Manager, a new application to enable businesses to update their Facebook Page (with both text and images), receive push notifications of Page activity, view the admins on the page and have a quick snapshot at the Insights (Facebook analytics). All from the comfort of their iPhone or iPad.

BBC is most visited original news site in Europe ahead of Mail and NYT
@gordonmacmillan
25 May 2012, 12:10PM

New figures released by Comscore show that the BBC is most visited original news site in Europe and is second overall behind Yahoo’s news agregation site.

According to Comscore’s data, the BBC has the second highest number of unique visitors after Yahoo with over 26 million unique users per month in Europe, putting it ahead of all its major international competitors including Mail Online, the Guardian and the New York Times.

Twitter remains the most popular social network among FTSE 100 companies
Charlotte Henry
25 May 2012, 11:28AM

Twitter is still the most popular social networking tool among major brands, according to a new report by threepipe. As many as 69 companies are active on the site, up from 63 last year. YouTube though has seen the highest increase in users though, going from 38 to 63 in the last year.

The Wall's FMCG Social Media Viral Chart - Top Ten
Polly Becker
25 May 2012, 10:58AM

The Kyrie Irving Pepsi Max make-over video has topped our first FMCG Social Media Viral Chart where the Australian-American professional basketball player shows off his moves to some unsuspecting guys at a New Jersey pick-up game.

Facebook launches a camera app and it's not Instagram
@gordonmacmillan
25 May 2012, 8:16AM

Facebook CameraRemember Instagram? That’s right it was the popular camera phone app that Facebook last month paid $1bn for.

Well today Facebook has launched its own camera app, simply called Facebook Camera, which was developed before the Instagram deal was announced and is being launched today. Is that a little confusing?

UEFA Champions League final racked more than 7.5 millon social interactions [infographic]
Polly Becker
24 May 2012, 2:28PM

The 2012 UEFA Champions League final between Chelsea and Bayern Munich at the weekend racked up more than 7.5m social interactions including 2.5 million Facebook likes.

The social media success, which comes in addition to the projected audience of over 150 million with a global live reach of over 300 million watching, is the first time UEFA or any football body for that matter has launched such an all encompassing digital campaign.

The impact of gaming on marketing: Life's a game and then you buy
Andrew Dean
24 May 2012, 12:03PM

As I peer over my partner's shoulder to see why I still can't use the iPad, I see that she's utterly engrossed by a game: Coin Dozer.

It's a tablet version of the old seaside arcade game where you drop coins through a slot onto a series of moving shelves in the vain hope that they will shove their fruitless brothers and sisters onto the next shelf and, eventually, into your desperate hands.

YouTube: Mind Numbing YouTube facts, figures and stats [infographic]
Polly Becker
24 May 2012, 11:10AM

YouTube: Mind Numbing YouTube facts, figures and stats [infographic]As YouTube celebrates it’s seventh birthday there are lots of facts and figures flowing out of Google Towers about its mammoth video sharing service.

Not least the fact that four billion videos are watched everyday and a staggering seventy-two hours of video are uploaded to the the site every minute.

Online engagement results in 70% positive perception shift
Ben Fox
24 May 2012, 9:05AM

Neuro-marketing is a concept that's been flying around in social media for a while now, but very few people understand what it is, how it works and what the benefits are to marketers and organisations.

Facebook to shore up ad business as investors sue over failure to warn of falling revenues
@gordonmacmillan
24 May 2012, 8:35AM

Facebook faces investor lawsuit for concealing falling revenuesThe FT reports that Facebook is launching a new system for measuring the impact of advertising on the social network as well as giving agencies the chance to buy premium ad slots in the news feed section for the first time.

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