Wednesday 23 May 2012

Marketing Daily - RAC hires former NI man as marketing chief; plus Virgin Media, Malibu, Vimto and Britvic

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
RAC hires John Orriss to head marketing
Matthew Chapman,
23 May 2012
 

Breakdown service RAC has appointed former News International sales director John Orriss...

RAC: hires John Orriss to head marketing function
 
 
Media360: Virgin Media marketing chief on David Tennant signing
Daniel Farey-Jones,
23 May 2012
 

Virgin Media's new celebrity frontman David Tennant has been "incredibly successful" for...

David Tennant: stars in Virgin Media campaign
 
 
Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
23 May 2012
 

Twitter UK chief Tony Wang has said that British companies are setting...

Are UK brands leading the charge in digital marketing innovation? The Marketing Society Forum
 
 
Malibu launches VIP-themed Facebook app as part of summer style activity
Sarah Shearman,
23 May 2012
 

Pernod Ricard is rolling out a Facebook app for its Malibu brand,...

Malibu: unveils VIP-themed Facebook app
 
 
Vimto partners with Vevo to target teens
Loulla-Mae Eleftheriou-Smith,
23 May 2012
 

Vimto, the Nichols-owned soft-drinks brand, has struck a strategic partnership with music...

Vimto: Lowrider ad created by Driven
 
 
New look for Marketing Design Awards
Kim Benjamin,
23 May 2012
 

The Marketing Design Awards 2012, which launch today, have been refreshed, with...

Marketing Design Awards
 
 
Britvic repositions J2O in brand overhaul
Loulla-Mae Eleftheriou-Smith,
23 May 2012
 

Britvic has overhauled its adult fruit juice drink brand J2O with a...

J20: rolls out 'cats and dogs' campaign
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
 
Blogs
 
 
Agile government and bad coffee
Gemma Charles
 

Monday's Agile Government Communications Conference, held to let agencies know how they can contribute to...

 
 
Helen Edwards: Why borderline decisions can make or break a brand
Helen Edwards
 

Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed...

 
 
Is there more to Samsung than Chelsea realise?
Unofficial Partner
 

Samsung and Chelsea have had a good week. But what now? After the penalty shootout...

 
 
What will an end to ‘one bag legislation’ mean for travel retail?
Sally Alington
 

The recent news that the European Parliament has voted in favour of stopping airlines from...

 
 
Helen Edwards: Get personal with your brand
Helen Edwards
 

One of the most profound differences between the act of consuming a brand and the task of marketing it is...

 
 
 
 
 
 
Whitepapers
 
 
Create Winning Online Content That Powers Customer Engagement And Sales (Webcast)
 
The online world is moving and innovating constantly but it’s not ...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)
 
Do you truly understand the unique interests of your customers? Performa...
 
 
Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement (Expert Reports)
 
Producing compelling video content is key - but how do you make yours st...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
Jobs of the Week

Customer Marketing Manager, Stopgap £31700 - £50300 per annum, South East England

Technical Project Manager - Specialist Digital Agency, Ad Lib £30000 per annum, Bristol

Media Buyer/Planner, TMS Group Up to £25,000 (depending on experience), Dartford, Kent

Product Executive, Trader Media Group £32,000, Wimbledon (South London)

Product Manager, Trader Media Group £32k, Wimbledon

Commercial Manager, Tesco - Clubcard £Competitive + Benefits, Three Bridges

Retail & POS Marketing Manager, TUI Travel Plc £Competitive, Luton, Bedfordshire

Business Director, Dynamic New Alliances £80K, London

PR Account Manager, Michael Page Agency £23000 to £27000 per annum, Leeds

Technical Digital Project Manager, Michael Page Agency £32000 to £38000 per annum, Leeds

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