Monday 21 May 2012

Breaking news from Brand Republic - Subway, Ryanair, Champions League final, Newsworks, Paralympics

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Latest news
Subway out-muscles McDonald's on Facebook
Subway out-muscles McDonald's on Facebook
by Gemma Charles
21 May 2012, 08:30AM
Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it the most popular UK fast food page.
Ryanair celebrates 50% lift and record group profits
Ryanair celebrates 50% lift and record group profits
by Loulla-Mae Eleftheriou-Smith
21 May 2012, 09:30AM
Budget airline Ryanair has reported a 50% surge in its annual pre-tax profits to €633m (£509m) for the year to 31 March, to record post-tax profit figure of €502.6m.
Champions League final peaks at 10.6 million on ITV1
Champions League final peaks at 10.6 million on ITV1
by Maisie McCabe
21 May 2012, 09:30AM
ITV1's coverage of Chelsea's victory in a penalty shootout against Bayern Munich in the Champions League final peaked at 10.6 million viewers on Saturday night.
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
Newspaper Marketing Agency relaunches as Newsworks amid 'need to think differently'
by Arif Durrani
21 May 2012, 12:06AM
The Newspaper Marketing Agency, the organisation that has promoted the strengths of the national press sector to advertisers since 2003, has re-launched today as Newsworks, a move said to recognise that "the old language of press or paper doesn't fit...
More than a million Paralympics tickets go on sale to mark 100-day countdown
More than a million Paralympics tickets go on sale to mark 100-day countdown
by John Reynolds
21 May 2012, 09:30AM
London Olympic organisers are to put more than a million Paralympic Games tickets on sale today (21 May).
Nike kick-starts global football campaign starring Ribery and Neymar
Nike kick-starts global football campaign starring Ribery and Neymar
by Matthew Chapman
21 May 2012, 08:56AM
Nike is focusing on the new generation of football players in its 'My Time is Now' campaign, which stars Santos FC's Neymar and Bayern Munich's Franck Ribery.
Samsung launches social media hub for Olympics activity
Samsung launches social media hub for Olympics activity
by Sarah Shearman
18 May 2012, 01:42PM
Samsung has rolled out an Olympics Facebook app to allow users to get closer to the Olympics, by serving them personalised content, based on their profile interests.
Campaign Viral Chart: Musical flashmob plays its way to the top
Campaign Viral Chart: Musical flashmob plays its way to the top
by Ben Hall
18 May 2012, 03:24PM
A flashmob for a Danish orchestra has been shared 17,067 times this week, playing its way to the top of the latest viral chart.
Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics
Media360: Outdoor's Mike Baker predicts 'visual, huge' quarter for Olympics
by Sarah Johnson
18 May 2012, 12:10PM
Mike Baker, chief executive of the Outdoor Media Centre, believes the outdoor industry can look forward to a "very big, visual, huge quarter" during the Olympics.
Opinion
Think BR: The future of loyalty goes beyond points and prizes
Think BR: The future of loyalty goes beyond points and prizes
by Sarah Stratford
21 May 2012, 08:30AM
It's time to reinvigorate our thinking about loyalty, writes Sarah Stratford, strategy director, AIS London.
Think BR: Brands and the pleasure principle
Think BR: Brands and the pleasure principle
by John Crowther
21 May 2012, 08:00AM
Do brands need to enrich people's lives, asks John Crowther, managing partner, Creston Unlimited.
Intelligence
What can the merging of TV and online bring?
What can the merging of TV and online bring?
by
17 May 2012, 08:00AM
As the boundaries blur between TV and online, brands need to embrace this development. But they must add to the consumer experience, not disrupt it, two experts suggest.
Sands and Standard eye glory in Olympics year
Sands and Standard eye glory in Olympics year
by
17 May 2012, 08:00AM
London is in celebratory mood, but can Sarah Sands keep the good times rolling at the Standard? Alasdair Reid reports.
Also in the news
MEC celebrates the first 10 years as industry 'perverts'
by Arif Durrani and Maisie McCabe, 16 May 2012, 08:30AM
David Cameron attempts to appear 'honest and tough' on eurozone crisis
by John Owens, 18 May 2012, 08:18AM
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
by , 17 May 2012, 01:00PM
The truth about lying on your CV
by Suzy Bashford, 17 May 2012, 01:00PM
Female marketers make their mark on Power 100
by Nicola Clark, 17 May 2012, 01:00PM
Latest Blog Entries
Is there more to Samsung than Chelsea realise?
Unofficial Partner, 21 May 2012
What will an end to 'one bag legislation' mean for travel retail?
Sally Alington, 21 May 2012
Do you fancy a share of Facebook? General Motors certainly don't.
Chris Arnold, 21 May 2012
Football madness taps into TV and social media in Latin America
Margaret Rose Grigsby, 18 May 2012
A real corker
Greg Taylor, 18 May 2012
Carlsberg v's Heineken in battle of the entertainment venues
Chris J Reed, 18 May 2012
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