Tuesday, 15 May 2012

Digital AM - Twitter, Ikea, McDonald's, Groupon, O2, The Apprentice, IPC's Look

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Twitter boss: UK brands 'driving ad innovation'
Twitter boss: UK brands 'driving ad innovation'
by Sarah Shearman
15 May 2012, 08:00AM
UK brands are 'leading the charge' in the way they use Twitter's ad products, according to Tony Wang, the social-media platform's UK boss.
Q&A: Tony Wang, general manager Twitter UK
Q&A: Tony Wang, general manager Twitter UK
by Sarah Shearman
15 May 2012, 11:00AM
Tony Wang, who came to the UK a year ago to set up a European sales house to enable Twitter to roll out the long-awaited advertising opportunities on the platform, discusses how brands have responded.
Ikea turns to Pinterest for first Indian-inspired range
Ikea turns to Pinterest for first Indian-inspired range
by Matthew Chapman
15 May 2012, 10:30AM
Ikea is running a Pinterest and Facebook campaign to draw attention to its first Indian-inspired range, which sources all products from India.
McDonald's launches content portal in latest phase of UK 'McMakeover'
McDonald's launches content portal in latest phase of UK 'McMakeover'
by John Reynolds
15 May 2012, 08:30AM
McDonald's is replacing its consumer dialogue website with a new portal, WhatMakesMcDonalds.co.uk, marking a key milestone in its transformation of the UK business.
Groupon nearly in the black as it cuts losses by 96%
Groupon nearly in the black as it cuts losses by 96%
by Sarah Shearman
15 May 2012, 09:15AM
Groupon, the daily deals service, has narrowed its net losses by 96% to $3.59m (£2.2m) for the three months ended 31 March 2012, while slashing marketing costs by nearly 50%.
O2 Priority Moments crowdsourcing favours Nando's
O2 Priority Moments crowdsourcing favours Nando's
by Nick Batten
15 May 2012, 09:00AM
O2 has invited customers to put forwards brands it should add to its Priority Moments offers line-up, with Nando's, Cineworld and Amazon among the popular early nominations.
Billington Cartmell picked for 'integrated' Apprentice ad task
Billington Cartmell picked for 'integrated' Apprentice ad task
by Loulla-Mae Eleftheriou-Smith
15 May 2012, 09:00AM
Billington Cartmell is the latest in a string of agencies to be called on by 'The Apprentice' for the show's advertising task, which will air tomorrow (16 May).
Look launches 'Look What I'm Wearing'
Look launches 'Look What I'm Wearing'
by Nick Batten
14 May 2012, 04:00PM
Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven by user generated content.
Also in the news
Nike marketing boss attacks 'institutionally analogue' businesses
by Nicola Clark, 14 May 2012, 09:00AM
Deloitte sharpens focus on digital offering
by Sarah Shearman, 14 May 2012, 10:45AM
Publicis extends footprint in China
by John Reynolds, 14 May 2012, 10:11AM
Yahoo's chief executive Scott Thompson resigns after 5 months
by Sarah Shearman, 14 May 2012, 08:52AM
From the blogs
Power 100 in the digital age
Nicola Clark
15 May 2012, 10:15AM
Rebekah Brooks to be charged over phone hacking
@gordonmacmillan
15 May 2012, 9:04AM
Choc printer
Greg Taylor
15 May 2012, 9:02AM
Yahoo's chief keeps $8m as he leaves after five months, but loses millions more
@gordonmacmillan
15 May 2012, 8:22AM
COME OFF BROADCAST, GO ON RECEIVE
Dave Trott
15 May 2012, 8:21AM
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