Wednesday, 23 May 2012

Campaign Daily Fix - Samsung, Durex, Sainsbury's, Big Jubilee Lunch, EDF

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Latest News
Beckham channels Beethoven in Samsung viral campaign
by Matthew Chapman,
23 May 2012, 09:15AM
Beckham channels Beethoven in Samsung viral campaign
Samsung has released an online video for the Galaxy Note mobile phone starring former Manchester United and Real Madrid footballer David Beckham.
Durex lube online ad gives complaints the slip
by Sarah Shearman,
23 May 2012, 09:00AM
Durex lube online ad gives complaints the slip
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared by the Advertising Standards Authority (ASA), after it received complaints about its sexual content.
Sainsbury's rapped by ad watchdog after Asda complaint
by Matthew Chapman,
23 May 2012, 09:16AM
Sainsbury's rapped by ad watchdog after Asda complaint
The ad watchdog has ruled that a TV ad misled consumers about which stores were participating in Sainsbury's Brand Match scheme but has dismissed several other complaints about the campaign from Asda.
Big Jubilee Lunch project in TV push
by Loulla-Mae Eleftheriou-Smith,
23 May 2012, 12:34PM
Big Jubilee Lunch project in TV push
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden Project's bid to get people together with their neighbours for the Queen's Diamond Jubilee on Sunday 3 June.
EDF adds brand character to Olympics reward-scheme push
by Matthew Chapman,
22 May 2012, 04:21PM
EDF adds brand character to Olympics reward-scheme push
EDF Energy is running a TV campaign starring its orange blob brand character in an athletics-themed ad promoting its Thank Yous customer reward scheme.
Latest Work
Britvic J2O 'cats and dogs' by BBH
22 May 2012, 11:04AM
Britvic J2O 'cats and dogs' by BBH
J2O's new campaign shows that the drink can bring harmony to the most hostile of relationships - the one between cats and dogs.
Aspire 'stories' by JWT London
22 May 2012, 09:50AM
Aspire 'stories' by JWT London
Aspire, the UK charity that supports people who have suffered spinal cord injuries, has launched a direct marketing campaign to increase brand partnerships.
Terminix 'egg' by Publicis Dallas
22 May 2012, 09:24AM
Terminix 'egg' by Publicis Dallas
The latest Terminix campaign by Publicis Dallas features a set of scary monsters.
Wispa 'time well misspent' by Fallon
21 May 2012, 03:30PM
Wispa 'time well misspent' by Fallon
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize addition, Cadbury Bitsa Wispa.
Also in the News
Malibu launches VIP-themed Facebook app as part of summer style activity
by Sarah Shearman, 23 May 2012, 11:42AM
BSkyB to escape restrictions in pay-TV film market
by John Reynolds, 23 May 2012, 09:50AM
Foxy Bingo signs up for second summer with Smooth and Real Radio
by Maisie McCabe, 23 May 2012, 10:26AM
RAC hires John Orriss to head marketing
by Matthew Chapman, 23 May 2012, 11:00AM
Latest Blog Entries
"Nobody watches TV ads anymore ! "
MARTIN BOWLEY, 23 May 2012, 6:05AM
WHAT'S THE STORY?
Dave Trott, 22 May 2012, 8:05AM
Talk to me, I'm listening
Tara Beard-Knowland, 21 May 2012, 10:05AM
Google's mobile minefield
Christian Schmalzl, 15 May 2012, 1:05PM
COME OFF BROADCAST, GO ON RECEIVE
Dave Trott, 15 May 2012, 8:05AM
Channel 4รข€²s corporate fat cats must be grateful they're not running a PLC
Jeremy Lee, 14 May 2012, 3:05PM
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