Marketing Daily - BA explains decision to 'pimp up' brand identity; plus Direct Line, UEFA, Google, and Clinton Cards

Having trouble viewing this? View in web browser View text-only version   Breaking news from Marketing May 2012   Latest News   Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief Maisie McCabe, 17 May 2012   British Airways' 'To Fly. To Serve.' ad campaign was designed to help...     The truth about lying on your CV Suzy Bashford, 17 May 2012   Former Yahoo! chief Scott Thompson denied lying on his CV, but the...     Female marketers make their mark on Power 100 Nicola Clark, 17 May 2012   Four of the UK's top 10 marketers in the Power 100 are...     What happens when you are too busy to go to the toilet Nicola Clark, 16 May 2012   'No-collar workers' frustrated at the lack of flexibility in the workplace can...     Direct Line Group recruits former HSBC marketer Evans Alex Brownsell, 17 May 2012   Insurer Direct Line Group has hired former HSBC marketer Mark Evans to...     Uefa ramps up digital presence in Champions League final run-up Matthew Chapman, 17 May 2012   Ahead of this Saturday's Champions League final, Uefa is engaging with fans...     Will foreign ownership of British brands affect their marketing? The Marketing Society Forum 17 May 2012   A state-owned Chinese group, Bright Food, has bought a 60% stake in...     Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012 These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.   Also in the News   Google to inject more facts into search Sarah Shearman, 17 May 2012   Clinton-owned Birthdays brand to disappear from high street Matthew Chapman, 17 May 2012   Brand Health Check: Vertu Kim Benjamin, 17 May 2012       Blogs     Helen Edwards: Get personal with your brand Helen Edwards   One of the most profound differences between the act of consuming a brand and the task of marketing it is...     Products, products everywhere and never time to think Jonathan Weeks   When predictions were made about the "modern technological age" in which we now live,...     Power 100 in the digital age Nicola Clark   Power remains the most elusive of traits; but this year's Power 100 is based...     Brain surgery on Twitter? It’s hardly rocket science. Mark Tomkins, TDA   Where's your head at? Over 14million people's smart phone screens if you're a 21 year...     If it’s OK by Gary Neville, it’s OK by me John Reynolds   So the Football League is in talks with Capital One about the US financial giant...             Whitepapers     Create Winning Online Content That Powers Customer Engagement And Sales (Webcast)   The online world is moving and innovating constantly but it’s not ...     Adobe Report: Going Global In A Social World (Whitepaper)   Social networking is indisputably a global phenomenon. A recent Forreste...     Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Whitepaper)   Do you truly understand the unique interests of your customers? Performa...     Crowdsourced Video: Open The Window To Crowdsourced Creative Video Content And Generate Greater Consumer Engagement (Whitepaper)   Producing compelling video content is key - but how do you make yours st...     Social Media Mastery: Making Technology Work for You (Webcast)   Sometimes you may feel bombarded by all the demands that email, social n...         Product Executive, Trader Media Group £32,000, Wimbledon (South London) Product Manager, Trader Media Group £32k, Wimbledon Web Analytics Executive, Tesco - Clubcard £Competitive + Benefits, Three Bridges, Crawley Commercial Manager, Tesco - Clubcard £Competitive + Benefits, Three Bridges Retail & POS Marketing Manager, TUI Travel Plc £Competitive, Luton, Bedfordshire Account Manager, Connect Advertising c.£30,000 + bonus, West Midlands Client Director, Michael Page Agency £70000 to £80000 per annum, London Senior Account Manager, Michael Page Agency £35000 to £40000 per annum, Milton Keynes Senior Art Director - Charity Agency Role - Central London - £40-45K, Fill Recruitment Ltd £40-45K, Central London Technical Project Manager - Specialist Digital Agency, Ad Lib £30000 per annum, Bristol     Manage my bulletins   Send to a friend   Unsubscribe from this bulletin  Home   News   About Us   Contact Us   Advertising   Site Map   RSS Feeds   Log in     Advertising   Marketing   Media   Sales Promotion   Market Research   Digital   Public Relations   Design   Events   Direct Marketing  © Haymarket 1957 - 2012 All rights reserved Subscribe to: Post Comments (Atom) Followers Blog Archive ►  2024 (1) ►  April (1) ►  2023 (20) ►  August (1) ►  April (19) ►  2022 (1) ►  January (1) ►  2021 (3) ►  December (1) ►  October (1) ►  May (1) ►  2020 (2) ►  December (1) ►  February (1) ►  2019 (1) ►  September (1) ►  2018 (4) ►  December (1) ►  June (2) ►  May (1) ►  2017 (1209) ►  October (76) ►  September (127) ►  August (124) ►  July (126) ►  June (131) ►  May (123) ►  April (113) ►  March (137) ►  February (122) ►  January (130) ►  2016 (1573) ►  December (97) ►  November (128) ►  October (124) ►  September (127) ►  August (128) ►  July (126) ►  June (132) ►  May (127) ►  April (150) ►  March (148) ►  February (146) ►  January (140) ►  2015 (1791) ►  December (128) ►  November (157) ►  October (161) ►  September (162) ►  August (141) ►  July (162) ►  June (152) ►  May (144) ►  April (137) ►  March (156) ►  February (145) ►  January (146) ►  2014 (1788) ►  December (109) ►  November (151) ►  October (167) ►  September (161) ►  August (154) ►  July (164) ►  June (154) ►  May (149) ►  April (139) ►  March (151) ►  February (141) ►  January (148) ►  2013 (1666) ►  December (99) ►  November (146) ►  October (158) ►  September (143) ►  August (139) ►  July (156) ►  June (134) ►  May (145) ►  April (141) ►  March (132) ►  February (133) ►  January (140) ▼  2012 (1605) ►  December (89) ►  November (144) ►  October (147) ►  September (131) ►  August (143) ►  July (132) ►  June (128) ▼  May (143) The Wall > Facebook is not the new Google. 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