Thursday, 17 May 2012

Campaign Daily Fix - BSkyB, DoH, Luxottica, Canadian Tourism Commission, Home Office, Everything Everywhere, Carat, Four Seasons

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Latest News
Sky opens creative agency talks
by Anne Cassidy,
17 May 2012, 08:00AM
Sky opens creative agency talks
BSkyB is looking for a creative agency to handle a major new advertising brief and is preparing to expand its creative agency roster.
Department of Health reviews anti-smoking ad brief
by Sara Kimberley,
17 May 2012, 08:00AM
Department of Health reviews anti-smoking ad brief
The Department of Health is reviewing the advertising agency arrangements on its high-profile anti-smoking campaign.
Luxottica holds pitch for global media account
by Maisie McCabe,
17 May 2012, 08:00AM
Luxottica holds pitch for global media account
Luxottica, the owner of the Ray-Ban and Oakley brands and the Sunglass Hut stores, has launched a review of its global media planning and buying arrangements.
Canada Tourism launches global ad review
by Anne Cassidy,
17 May 2012, 08:00AM
Canada Tourism launches global ad review
The Canadian Tourism Commission has kicked off a review of its estimated £30 million international advertising arrangements.
Home Office calls fast-turnaround ad pitch
by Jeremy Lee,
17 May 2012, 08:00AM
Home Office calls fast-turnaround ad pitch
The Home Office is looking for an advertising agency to work on quick-turnaround projects across a range of policy areas, including crime, immigration and counter-terrorism.
Publicis Chemistry picks up Everything Everywhere brief
by Sara Kimberley,
17 May 2012, 10:40AM
Publicis Chemistry picks up Everything Everywhere brief
Everything Everywhere, the umbrella brand for Orange and T-Mobile, has consolidated its estimated £50 million direct marketing business into Publicis Chemistry.
Carat hires Vizeum's Hook as strategy chief
by Katherine Levy,
17 May 2012, 10:50AM
Carat hires Vizeum's Hook as strategy chief
Carat has hired Matthew Hook from Vizeum US as its chief strategy officer as part of a management restructure that also includes the appointment of the former Stella Artois marketer Jo Allan as the chief client officer.
TBWA scoops global Four Seasons brief
by Sara Kimberley,
17 May 2012, 11:25AM
TBWA scoops global Four Seasons brief
Four Seasons Hotels and Resorts has picked TBWA\Worldwide to handle its global advertising and CRM account. The agency triumphed after a three-way shoot-out led by TBWA\London against M&C Saatchi and Y&R in a process overseen by AAR.
Latest Work
BlackBerry 'those who do' by Abbott Mead Vickers BBDO
16 May 2012, 09:25AM
BlackBerry 'those who do' by Abbott Mead Vickers BBDO
AMV BBDO has launched its first major work for BlackBerry since picking up the business last year. The launched a multi-million pound TV global campaign pushes its smartphones and tablets with creative celebrating 'people of action'.
Hovis 'British farmers loaf' by Dare
16 May 2012, 09:50AM
Hovis 'British farmers loaf' by Dare
Hovis, the Premier Foods bread brand, has launched a £3.5m integrated marketing campaign by Dare to back its new premium British Farmers Loaf.
Volkswagen Polo 'stay in safe hands' by DDB UK
16 May 2012, 10:44AM
Volkswagen Polo 'stay in safe hands' by DDB UK
DDB UK has launched a TV commercial for Volkswagen Polo, focusing the relationship between a protective father and his daughter.
Marmite 'Ma'amite' by DDB UK
16 May 2012, 12:53PM
Marmite 'Ma'amite' by DDB UK
DDB has created the 'Ma'amite' campaign to raise the profile of the limited edition jubillee jar.
Cocaine Unwrapped 'you can't ignore what's under your nose' by Leo Burnett
16 May 2012, 01:12PM
Cocaine Unwrapped 'you can't ignore what's under your nose' by Leo Burnett
Leo Burnett has created two cinema and online films to promote the release of a new documentary, Cocaine Unwrapped.
Also in the News
OgilvyOne names Annette King as EMEA chief executive
by Sara Kimberley, 17 May 2012, 10:55AM
Saatchis recruits Lawlan to boost digital planning offer
by Anne Cassidy, 17 May 2012, 11:10AM
C4's Benton heads Arena investment
by Nick Batten, 17 May 2012, 11:00AM
Zenith wins £3m Armani UK media account
by Katherine Levy, 17 May 2012, 11:15AM
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