Global Bulletin from Brand Republic - Bank of America, Facebook, Pepsi, Weetabix, CityJet

View in web browser View text-only version Blackberry version Mobile version Add to safe senders list Latest news WPP lands global Bank of America ad and branding account by Daniel Farey-Jones 04 May 2012, 12:25PM WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America and is to set up a dedicated account group called Team Bank of America. Facebook plans to raise £6.5bn in IPO this month by Sarah Shearman 04 May 2012, 09:20AM Facebook is attempting to raise $10.6bn (£6.5bn), as it prepares the final stages of what is being touted as the largest Silicon Valley IPO in history. Pepsi releases limited-edition Michael Jackson cans for global push by Loulla-Mae Eleftheriou-Smith 03 May 2012, 04:30PM Pepsi is gearing up for a major marketing push that will place images of Michael Jackson on limited-edition cans in more than 20 countries to coincide with the 25th anniversary of 'Bad', the king of pop's seventh album. Chinese firm acquires majority stake in Weetabix by John Reynolds 03 May 2012, 04:50PM China's state-owned Bright Food company has taken a controlling interest in Weetabix, as the breakfast cereal gears up for a push in the Far East. Controversy surrounds Argentine Olympic ad by Georgina Brazier 04 May 2012, 12:50PM An ad to raise the profile of Argentine Olympian Fernando Zylberberg has been criticised for showing the athlete doing step-ups on a British war memorial. CityJet hands £4m ad account to Beta by Sara Kimberley 04 May 2012, 11:40AM CityJet, the London-based airline, has appointed Beta to handle its estimated £4m pan-European advertising account. Also in the news Mars named Cannes Advertiser of the Year by Daniel Farey-Jones, 03 May 2012, 03:24PM Pepsi unveils first global campaign by Loulla-Mae Eleftheriou-Smith, 01 May 2012, 08:30AM Jedi day: Top 10 shared Star Wars ads by Ben Hall, 04 May 2012, 08:30AM Absolute Radio partners with Australia's Fox FM for Thomas Cook giveaway by Maisie McCabe, 04 May 2012, 08:48AM From Singapore - Chris Reed on partnership marketing Singapore is No.1 in Asia - how long can they remain the region's most competitive city? 04 May 2012, 6:57AM Mad Men inspires the world of marketing 02 May 2012, 2:31AM A car crash of a brand partnership - Beckham and Land Rover 26 April 2012, 12:09PM Linkin Park listen to customer feedback and change their product 19 April 2012, 4:41AM Is advertising on facebook a waste of your money? 17 April 2012, 1:42AM The BR News Blog Andy Coulson and Rebekah Brooks to appear at Leveson inquiry next week 03 May 2012, 3:29PM With last week’s Leveson inquiry featuring James and Rupert Murdoch, here, here and here, the stage has been set for another riveting piece of media television as Andy Coulson and Rebekah Brooks take to the stand next week. Read more » Boris Johnson depicted as member of alien trio in final Livingstone ad 03 May 2012, 10:33AM The Ken Livingstone Mayoral campaign team has released its final poster ad as Londoners today go to the polls to elect a new mayor for the capital. Created by ad agency BETC London it positions Conservative candidate and sitting mayor Boris Johnson in between David Cameron and George Osbourne and the three of them have been turned into (Tory) blue aliens with antennae. Read more » Rupert Murdoch emails staff after "not fit" dressing down by parliamentary committee 02 May 2012, 8:03AM After harsh criticism of him personally and his company’s conduct by a UK parliamentary committee, which said Rupert Murdoch was “not fit” to have “stewardship of a major international company”, the News Corporation CEO has sent an email to all staff. Read more » Global Voices - posts from around the world Silent Followers; social media in Asia 02 May 2012, 10:17AM The Badlands of Bolivia 24 April 2012, 1:59AM Orange Cinema...Tuesday? How the French do it with cheerleaders 20 April 2012, 7:59AM A day in the life of a vigorous nudist 19 April 2012, 8:29AM Latest jobs Account Manager Recruiter Michael Page Agency Salary £30000 to £35000 per annum Location West End Merchandising Manager - Trade Marketing Recruiter Ad Lib Salary £45k + Excellent Benefits Location Bristol Head of Content and Digital Development Recruiter Propel Salary £60000 - £75000 per annum + £60-75k plus bonus Location London Designer, 3 days week, West London Recruiter Xchangeteam Salary £30000 - £35000 per annum + pro rata + bens Location West London Associate Qualitative Director Recruiter Lipton Fleming Salary £50000 - £60000 per annum Location London Account Manager Recruiter Connect Advertising Salary c.£30,000 + bonus Location West Midlands BR Insight Create Winning Online Content That Powers Customer Engagement And Sales (Webcast) The online world is moving and innovating constantly but it’s not ... 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