Friday, 25 May 2012

Campaign Breaking News - DDB Worldwide acquires Adam & Eve, Beiersdorf, Zurich, Arcadia, The Jordans & Ryvita Company, AA, Guinness, Campaign Big Awards

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Latest News
Co-op appoints Leo Burnett to £50m ad account
by Sara Kimberley,
25 May 2012, 08:52AM
Co-op appoints Leo Burnett to £50m ad account
The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account.
Mindshare retains Unilever media buying in the US
by Daniel Farey-Jones,
25 May 2012, 09:50AM
Mindshare retains Unilever media buying in the US
Mindshare is believed to have retained the US portion of Unilever's £3bn global media-buying business as part of an ongoing market-by-market review.
Missing People ad lures viewers to pick up the phone
by Loulla-Mae Eleftheriou-Smith,
25 May 2012, 09:00AM
Missing People ad lures viewers to pick up the phone
Missing People, the independent charity that offers support for missing people and their families, has launched an emotionally-charged campaign that encourages consumers to call the helpline.
Campaign Viral Chart: Nike interactive ad nets first place
by Ben Hall,
25 May 2012, 08:00AM
Campaign Viral Chart: Nike interactive ad nets first place
An interactive film for Nike, where users can click on featured footballers for stats and social media links, has become the most shared advert on the social web this week with 585,286 shares.
Arena Media nets global City Index account
by Nick Batten,
25 May 2012, 10:30AM
Arena Media nets global City Index account
City Index, the financial spread betting provider, has appointed Arena Media to handle its global planning and buying account, estimated to be worth a seven-figure sum.
Latest Work
Paddy Power 'team bonding' by Crispin Porter & Bogusky
24 May 2012, 11:18AM
Paddy Power 'team bonding' by Crispin Porter & Bogusky
Paddy Power has launched its latest ad in the "we hear you" campaign with an online film ahead of next month's European football championship.
Samsung 'Beckham plays Beethoven' by Cheil USA
24 May 2012, 09:50AM
Samsung 'Beckham plays Beethoven' by Cheil USA
As a follow up to Samsung's "take part" campaign, Cheil USA has launched a global online film featuring David Beckham to promote the Samsung Galaxy Note.
Private View: Dave Trott and Sarah Golding
24 May 2012, 08:00AM
Private View: Dave Trott and Sarah Golding
With work from the BBC, Which?, Pilgrims Choice, Birds Eye, Absolut Vodka and Cancer Research UK.
Nike 'my time is now' by Wieden & Kennedy London
23 May 2012, 03:27PM
Nike 'my time is now' by Wieden & Kennedy London
Nike has drafted in some big names in football for its latest TV campaign, including Santos FC's Neymar and Bayern Munich's Franck Ribery.
Also in the News
Toyota launches digital teaser campaign for its latest sports car
by Sarah Shearman, 25 May 2012, 11:42AM
Large-scale NFC ads trial gets 3,000 people to interact
by Maisie McCabe, 25 May 2012, 10:43AM
Aurasma head Martina King departs amid HP turmoil
by Matthew Chapman, 25 May 2012, 10:23AM
Hunt lobbied Cameron on News Corp's behalf
by Maisie McCabe, 25 May 2012, 09:35AM
Latest Blog Entries
"Nobody watches TV ads anymore ! "
MARTIN BOWLEY, 23 May 2012, 6:05AM
WHAT'S THE STORY?
Dave Trott, 22 May 2012, 8:05AM
Talk to me, I'm listening
Tara Beard-Knowland, 21 May 2012, 10:05AM
Google's mobile minefield
Christian Schmalzl, 15 May 2012, 1:05PM
COME OFF BROADCAST, GO ON RECEIVE
Dave Trott, 15 May 2012, 8:05AM
Channel 4รข€²s corporate fat cats must be grateful they're not running a PLC
Jeremy Lee, 14 May 2012, 3:05PM
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