Latest news | | | | | | The Government of Argentina has ignored WPP's request to stop broadcasting a controversial TV ad, filmed by Y&R's Buenos Aires office in the Falklands, that is putting a strain on diplomatic relations between the UK and Argentina. | | | | | | | ITV's 'Britain's Got Talent' has extended its lead in the ratings war against BBC's 'The Voice', after getting the biggest audience for the second week running at the weekend. | | | | | | | This week Andrew McGuinness, founding partner at Beattie McGuinness Bungay, handed over the reins as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made in the marketing industry over the past three years. | | | | | | | Vince Cable, the business secretary stripped of handling News Corporation's bid to buy BSkyB amid doubts about his impartiality, has admitted to feeling "vindicated" as successor Jeremy Hunt faces public ridicule for his perceived handling of the pro... | | | | | | | MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system. | | | | | | | E&J Gallo Winery has teamed up with Universal Pictures (UK) to launch the Gallo Film Club, a multi-media initiative aimed at creating deeper connections with consumers. | | | | | | | Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part of an integrated campaign designed to help the classic brand resonate with younger teenagers. | | | | | | | Yahoo's chief executive Scott Thompson has apologised to employees in a memo, after it was discovered last week that he had padded his CV. | | | | | | | Electrolux, the household appliance manufacturer, has appointed DDB Europe to handle its £25m pan-European ad account. | | | | | | | Sir Martin Sorrell and his Young & Rubicam network have condemned an ad created by Y&R's Buenos Aires office showing an Argentine Olympian doing step-ups on a British war memorial in the Falklands. | | | | Opinion | | | | | | Often written off as liner for the cat-litter tray or fish and chip paper, the local press remains one of the most trusted sources of information for millions of people across the UK, writes Jack Baird, media executive, Carat. | | | | | | | Last time I spoke at Media 360, five years ago, I was a married man without kids, living in London and speaking in Wales. | | | | Intelligence | | | | | | Hardly a month goes by without news of yet another niche social network creating a diversion from Facebook and Twitter. But what potential do they really offer to brands? | | | | | | | The days of buying banner placements in blocks of thousands or millions of impressions could be numbered. With real-time bidding, brands are targeting specific online audiences on web pages as they browse. | | | | | | Latest jobs | | | | Marketing Director - Walkers | Recruiter PepsiCo UK & Ireland | Salary Competitive Salary + Attractive Benefits | Location Theale (near Reading) RG7 4SA | | Media Analyst | Recruiter Tarsh Lazare Marketing Recruitment | Salary £35,000 - £38,000 | Location West London | | | | | |
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