Tuesday, 8 May 2012

Breaking news from Brand Republic - Argentina, Britain's Got Talent, Andrew McGuinness, Vince Cable, MasterCard

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Latest news
Argentina and UK in showdown over WPP's Olympic ad
Argentina and UK in showdown over WPP's Olympic ad
by Daniel Farey-Jones
08 May 2012, 09:20AM
The Government of Argentina has ignored WPP's request to stop broadcasting a controversial TV ad, filmed by Y&R's Buenos Aires office in the Falklands, that is putting a strain on diplomatic relations between the UK and Argentina.
Britain's Got Talent sings the loudest again
Britain's Got Talent sings the loudest again
by Maisie McCabe
08 May 2012, 09:43AM
ITV's 'Britain's Got Talent' has extended its lead in the ratings war against BBC's 'The Voice', after getting the biggest audience for the second week running at the weekend.
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'
by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
08 May 2012, 09:00AM
This week Andrew McGuinness, founding partner at Beattie McGuinness Bungay, handed over the reins as Chairman of the Advertising Association (AA) to Cilla Snowball. Here he discusses progress made in the marketing industry over the past three years.
Vince Cable: 'I certainly do feel vindicated'
Vince Cable: 'I certainly do feel vindicated'
by Arif Durrani
07 May 2012, 01:02PM
Vince Cable, the business secretary stripped of handling News Corporation's bid to buy BSkyB amid doubts about his impartiality, has admitted to feeling "vindicated" as successor Jeremy Hunt faces public ridicule for his perceived handling of the pro...
MasterCard unveils PayPass digital wallet
MasterCard unveils PayPass digital wallet
by Alex Brownsell
08 May 2012, 09:34AM
MasterCard is to launch a new digital wallet service, which it claims will offer consumers and merchants a "faster and easier" payment system.
Gallo teams up with Universal Pictures for film club drive
Gallo teams up with Universal Pictures for film club drive
by Gemma Charles
08 May 2012, 08:30AM
E&J Gallo Winery has teamed up with Universal Pictures (UK) to launch the Gallo Film Club, a multi-media initiative aimed at creating deeper connections with consumers.
Wagon Wheels launches Bing map treasure hunt
Wagon Wheels launches Bing map treasure hunt
by Maisie McCabe
08 May 2012, 08:30AM
Wagon Wheels, the Burton's Foods snack, is to launch a digital game using Bing maps as part of an integrated campaign designed to help the classic brand resonate with younger teenagers.
Yahoo chief apologises for padding CV
Yahoo chief apologises for padding CV
by Sarah Shearman
08 May 2012, 09:06AM
Yahoo's chief executive Scott Thompson has apologised to employees in a memo, after it was discovered last week that he had padded his CV.
Electrolux appoints DDB Europe to £25m pan-European ad account
Electrolux appoints DDB Europe to £25m pan-European ad account
by Sara Kimberley
04 May 2012, 03:34PM
Electrolux, the household appliance manufacturer, has appointed DDB Europe to handle its £25m pan-European ad account.
Sorrell 'appalled' by Y&R's Argentine Olympic ad and promises investigation
Sorrell 'appalled' by Y&R's Argentine Olympic ad and promises investigation
by Daniel Farey-Jones
04 May 2012, 05:00PM
Sir Martin Sorrell and his Young & Rubicam network have condemned an ad created by Y&R's Buenos Aires office showing an Argentine Olympian doing step-ups on a British war memorial in the Falklands.
Opinion
Think BR: Local press must stay local to preserve its future
Think BR: Local press must stay local to preserve its future
by Jack Baird
08 May 2012, 08:30AM
Often written off as liner for the cat-litter tray or fish and chip paper, the local press remains one of the most trusted sources of information for millions of people across the UK, writes Jack Baird, media executive, Carat.
John Wilkins: We need to take a 360-degree view of new media terrain
John Wilkins: We need to take a 360-degree view of new media terrain
by Jon Wilkins
03 May 2012, 08:00AM
Last time I spoke at Media 360, five years ago, I was a married man without kids, living in London and speaking in Wales.
Intelligence
Revolution: Social Media - Meet the new social networks
Revolution: Social Media - Meet the new social networks
by Trevor Clawson
04 May 2012, 08:00AM
Hardly a month goes by without news of yet another niche social network creating a diversion from Facebook and Twitter. But what potential do they really offer to brands?
Revolution: Special Report - Real-time bidding - A new dawn for display?
Revolution: Special Report - Real-time bidding - A new dawn for display?
by Stuart Derrick
04 May 2012, 08:00AM
The days of buying banner placements in blocks of thousands or millions of impressions could be numbered. With real-time bidding, brands are targeting specific online audiences on web pages as they browse.
Also in the news
Lexus to sponsor City AM awards
by Daniel Farey-Jones, 08 May 2012, 09:03AM
Clear Channel Outdoor losses widen as UK billboard revenue declines
by Maisie McCabe, 04 May 2012, 03:28PM
Media industry reacts to Sly Bailey's exit
by John Reynolds, 04 May 2012, 02:45PM
Wallace and Gromit star in Jubilee tea party film
by Sarah Shearman, 04 May 2012, 01:40PM
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
by Noelle McElhatton, 04 May 2012, 01:40PM
Havana Club unveils pan-European 'Mojito Embassy' activity
by Gemma Charles, 04 May 2012, 01:15PM
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