Thursday, 31 May 2012

Marketing Daily - HSBC group marketing boss issues privacy warning to Facebook; plus Innocent, LoveFilm, Sainsbury's, and Reckitt Benckiser

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Breaking news from Marketing
 
Breaking news from Marketing May 2012
 
Latest News
 
HSBC group marketing boss issues privacy warning to Facebook
Alex Brownsell,
31 May 2012
 

HSBC group marketing director Chris Clark has warned that the brand may...

HSBC: boss issues privacy warning to Facebook
 
 
HSBC's Chris Clark on a new era for the bank's marketing
Alex Brownsell,
31 May 2012
 

The HSBC group marketing director is overseeing changes to the bank's positioning,...

HSBC's Chris Clark on a new era for the bank's marketing
 
 
VIDEO: Coca Cola 'haven't looked to change' us, says Innocent marketer
Ben Hall,
31 May 2012
 

Coca Cola "haven't looked to change anything about how we approach any...

Innocent: business as usual after Coco-Cola acquired a majority stake
 
 
What brands should know about the dark side of Facebook
Nicola Clark,
31 May 2012
 

As concern over bullying of teenagers on Facebook grows, marketers must play...

What brands should know about the dark side of Facebook
 
 
Reckitt Benckiser hits carbon footprint target eight years early
Loulla-Mae Eleftheriou-Smith,
31 May 2012
 

Reckitt Benckiser (RB), the global FMCG giant, has today claimed it has...

Nurofen: Reckitt Benckiser brand
 
 
MasterCard extends Priceless campaign with festival sponsorship
Alex Brownsell,
31 May 2012
 

MasterCard is to roll out the next phase of its 'Priceless London'...

MasterCard: Southbank sponsorship
 
 
Sainsbury's squares up to M&S for summer marketing face-off
Matthew Chapman,
30 May 2012
 

Sainsbury's is squaring up to Marks & Spencer with its own "summer...

Sainsbury's: 2011 'live well' campaign
 
 
Promotion: Forrester's Interactive Marketing and eBusiness & Channel Strategy Summits 2012
These Events will empower you to address the challenges in engaging customers across their fast-growing range of digital access points and implementing agile commerce to drive competitive advantage.
 
Also in the News
 
Birds Eye launches Clarence's Cookbook app on Facebook
Sarah Shearman,
31 May 2012
 
LoveFilm takes on rivals with HD streaming service
Sarah Shearman,
31 May 2012
 
Asda to roll out in-store summer marketing programme
Matthew Chapman,
31 May 2012
 
 
 
Blogs
 
 
One-size definitely does not fit all
Joe Marshall
 

Brands need to understand the needs of consumers as individuals to beat the competition, writes...

 
 
Love a grad this summer
Heather Westgate, TDA
 

News that we are in the grips of a double-dip recession makes gloomy reading for...

 
 
Andy Murray should turn up to SW19 in gingham
John Reynolds
 

Tennis is turning into the new catwalk. Roger Federer with his preppy cardigans; Rafael...

 
 
Shouting loud in a hoarse category
Jonathan Weeks
 

Throat lozenges have been traditional for far too long, and Japanese brand E-ma has the...

 
 
Making Connections to Create Value
Brand Learning
 

This post is provided by Martin Borrett, Group Client Director at Brand Learning , global...

 
 
 
 
 
 
Whitepapers
 
 
Facebook's 4 Simple Steps To Unlock Your Full Business Value (Webcast)
 
- Fully leverage your Facebook business page and ad products to connect ...
 
 
Social Media: The Marketers Checklist To Drive Online Sales (Expert Reports)
 
Social media has changed the world as we know it by connecting people, i...
 
 
Going Global In A Social World (Expert Reports)
 
Social networking is indisputably a global phenomenon. A recent Forreste...
 
 
Turn Buying Signals Into Buying Actions Through Direct Response Advertising (Expert Reports)
 
Do you truly understand the unique interests of your customers? Performa...
 
 
Social Media Mastery: Making Technology Work for You (Webcast)
 
Sometimes you may feel bombarded by all the demands that email, social n...
 
 
 
 
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