Saturday 30 November 2013

Dispatches - The 10 biggest stories on Marketing over the past seven days

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Marketing Daily Bulletin
 
Marketing Daily Bulletin , 30th November 2013
#Power100 2013: a definitive guide to the UK's most influential marketers
#Power100 2013: a definitive guide to the UK's most influential marketers
 
Black Friday arrives in the UK: Doomed marketing gimmick or retail revolution?
Black Friday arrives in the UK: Doomed marketing gimmick or retail revolution?
 
Tesco chairman says customer experience is paramount after 'worst place on earth' blog
Tesco chairman says customer experience is paramount after 'worst place on earth' blog
 
Harvey Nichols shuns the Christmas spirit in latest campaign
Harvey Nichols shuns the Christmas spirit in latest campaign
 
Content predictions for 2014: the views of Coca-Cola, Facebook and others
Content predictions for 2014: the views of Coca-Cola, Facebook and others
 
Generation Y will end UK's 'love affair' with car ownership, claims study
Generation Y will end UK's 'love affair' with car ownership, claims study
 
KFC launches first Christmas brand campaign
KFC launches first Christmas brand campaign
 
Why loyalty is declining and what brands can do about it
Why loyalty is declining and what brands can do about it
 
Ex-Lloyds marketer Nigel Gilbert joins TSB ahead of planned IPO
Ex-Lloyds marketer Nigel Gilbert joins TSB ahead of planned IPO
 
Ebay aims to inspire with 'world's first shoppable panto'
Ebay aims to inspire with 'world's first shoppable panto'
 
JOBS BOARD
International Marketing Manager , Ball & Hoolahan£50,000 + Car/Car Allowance , London
 
Marketing Capability Manager - EMEA , Kimberly-ClarkCompetitive Salary plus Car Allowance & 15% Annual Bonus , Flexible across UK, France and Germany
 
Visual Merchandising Manager (Online, Fashion, E-commerce) , Creative Recruitment£30000 - £35000 per annum + Negotiable , London
 
Digital Brand Communication Manager , Ball & Hoolahan£50,000 per annum , Greater London
 
Digital Media Executive , Michael Page Digital£25000 - £30000 per annum , Guildford
 
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Friday 29 November 2013

Media PM - Metro, The Sun, the week's most read

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Media PM Bulletin
29th November 2013
Steve Auckland to return to Metro  
Steve Auckland to return to Metro
Steve Auckland is returning to take the helm of Metro newspaper, a brand he left in March 2011 having run the operation for nine years.
 
The Sun sells page 3 for first time to PlayStation  
The Sun sells page 3 for first time to PlayStation
In a media first, PlayStation has taken a double page ad on pages two and three of The Sun today and apologised to the paper's topless model star Rosie, who has been "bumped" to page five.
 
Gary Barlow and the meerkats team up for Corrie anniversary  
Gary Barlow and the meerkats team up for Corrie anniversary
Gary Barlow, the 'X Factor' presenter and former Take That frontman, has performed with Aleksandr Orlov to mark the one-year anniversary of Comparethemarket.com sponsoring 'Coronation Street'
 
CBS Outdoor International to rebrand as Exterion Media  
CBS Outdoor International to rebrand as Exterion Media
CBS Outdoor International, the outdoor media owner bought by the private equity firm Platinum Equity in September, is to rebrand as Exterion Media on 21 January.
 
Walker Media becoming part of Publicis Groupe? You couldn't make it up  
Walker Media becoming part of Publicis Groupe? You couldn't make it up
Much has been written already about Publicis Groupe's acquisition of Walker Media this week but, as is so often the way, many of those first drafts will require a rewrite.
 
MEC's Steve Hatch on advertising's best week ever, possibly  
MEC's Steve Hatch on advertising's best week ever, possibly
MEC's chief executive Steve Hatch talks about three great ads launched in a week, and what it all could mean for the media.
 
Red faces at Hearst as CEO de Puyfontaine does exit for Vivendi  
Red faces at Hearst as CEO de Puyfontaine does exit for Vivendi
Hearst Magazines UK has today announced chief executive Arnaud de Puyfontaine will be leaving for French media company Vivendi, despite issuing an outright denial of his move only last week.
 
Nguyen utilises shopping habits for eBay ad offering  
Nguyen utilises shopping habits for eBay ad offering
The head of eBay Advertising tells Louise Ridley why the shopping site makes a far more compelling advertising platform than social networks.
 
Brands and agencies gear up for Brazil 2014  
Brands and agencies gear up for Brazil 2014
Major ad deals are being negotiated ahead of the World Cup, with mobile and social media front of mind. By David Benady.
 
Has the Sun+ football move paid off?  
Has the Sun+ football move paid off?
Is using Premier League highlights as the main selling point the right strategy for The Sun, Mark Banham wonders.
 
A Smooth takeover? It has been anything but  
A Smooth takeover? It has been anything but
After the latest setback for Global Radio following its purchase of GMG Radio, Maisie McCabe predicts the next step.
 
The return to sharing and co-operation is one way to take on the tech giants  
The return to sharing and co-operation is one way to take on the tech giants
Last week, we lamented the fading of the "web 2.0" dream: the erosion of a data-sharing economy based on feeds and APIs, specifically the demise of LastGraph, which made listening maps based on a feed from Last.fm.
 
Metro MD Linda Grant leaves amid group restructure  
Metro MD Linda Grant leaves amid group restructure
Linda Grant, the managing director of Metro newspaper, is set to leave the business she has led for nearly three years tomorrow, as part of a wider restructure.
 
Latest blogs
IMterview: Brand videos this Christmas a dearth of emotional porn  
IMterview: Brand videos this Christmas a dearth of emotional porn
Paul and Darika are the 'Trinny and Susannah' of digital marketing. Every week the pair will look at what's going on behind the latest news... your agency won't tell you the truth, but they're not your agency.
 
Non-mobile publishers face search engine peril  
Non-mobile publishers face search engine peril
Unless more digital publishers start implementing a mobile site strategy, Google's going to start to penalising them in natural search rankings, believes Vibrant Media's Fiona Salmon.
 
Twitter IPO should be welcomed by the ad industry  
Twitter IPO should be welcomed by the ad industry
The long-awaited floatation of Twitter should be a positive step for the advertising industry.
 
News Corp's drawbridge mentality locks in value, but there's another way  
News Corp's drawbridge mentality locks in value, but there's another way
News Corp's move to eliminate third party ad networks is understandable, but other publishers can extract more value by simply reducing the number of ads that run on their sites, says Guy Cookson, co-founder of native ad provider Respond.
 
The Muppets and biscuit tins - a snapshot of the Royal Baby story  
The Muppets and biscuit tins - a snapshot of the Royal Baby story
The recent Royal christening capped off what is likely to be the last spike of activity around the Royal Baby - and with it the final opportunity for brands to use the royals to plant themselves firmly in front of a captivated, patriotic audience and further up our timelines.
 
Latest Jobs
Senior Media Manager , Age UK
c £50k pa, London WC1H
Digital Telesales Specialist, Trinity Mirror Midlands - £20-24k + OTE , Trinity Mirror
£20-24k + OTE + benefits, Birmingham, West Midlands
Client Strategist , SYLEX Recruitment
£60000 to £80000 per annum, London
Conference Producer , b3-media
£25,000-30,000 + bonus, Sussex
Telesales Executive Fish4 Jobs , Trinity Mirror
£17k + £9k Commission, Leeds
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